Pricing

The pricing strategy adapted by Dimalupig and Gabrielle Food Products is cost-based
pricing. The company have different mark-up for each product ranging from 17% to 50% based
on cost, since at present the company already have a stable demand. With that customer’s
perceived value regarding the product is not questionable and each products can be sold at a
profit even with a projected operating expense of Php 839,187.50.
Raw Materials Used and Sources of Raw Materials
Raw materials Source Unit Cost(P)
Sugar Cane Juice Pozorubbio 1400/drum
Sili Taiwa Urdaneta 80/kg
Sili Labuyo Urdaneta 180/kg
Garlic Urdaneta 70/kg
Salt Dasul 170-350/sack
Muscovado Rock Pozorubbio 60/sack
Bottles Pozorubbio 80/case
Stickers Dagupan Print Plus 7/sticker
Sugar Urdaneta 1850/sack

Product specifications and product price

Product Unit cost of production Selling price/unit
Natural Cane Vinegar
20L(Gal) Php 192.00
350ml Php 10.6 12.50
1L Php 24.50 Php 33.00
1.5L Php 36.00 Php 43.00
Zavrruso
350ml Php 26.00 Php 37.50
750ml Php 50.00 Php 75.00
Sukang Iloko Artem Labuyo
350ml Php 24.00 Php 30.00
750ml Php 49.00 Php 58.00