Project for Principles of Marketing

Shama Razi
Chapter 2 1. kdjfbkerfkb Divide work among each Date 26Oct to 2nd
Company and equally Nov
Marketing Strategy
Chapter 2 cont. 2. How does the product market expansion grid and the BCG matrix help us
Analyse the current understand how “your company” became Pakistan’s leading company?
Business portfolio. Use rjbfrjf
Chapter 3 3. fjbrejf
Analysing the
marketing
environment
Managing Marketing 4. Each group rfhirhf from Chap 5. THIS IS INDIVIDUALLY This part will be
info to gain DONE completed
consumer insights. individually and
Chapter 5 5. Based on the interview, understand a) the characteristics affecting graded
Consumer Markets consumer behaviour. Look at Figure 5.rjfb 5.6 individually.
and Consumer Date:3rd Nov –
buying Behaviour 13th Nov
Chapter 7 6. Discuss the major bases for segmenting used for your brand by the This will be done
Segmenting, company. What is the target market (psychographics and demographics)? group wise and
Targeting and How is the company positioning fjr brand use? Look at Figure 7.4. emailed to TA.
Positioning. Power point
Chapter 8 7. What type of consumer product is your brand? Look at Table 8.1. slides.
Product services and 8. Describe the individual product decisions. Include all Sku’s and variants
Brands and their rjbfjr decisions Look at Figure 8.5 and Figure 8.6
Chapter 9 9. Collect rjfhr
Product life cycle Date: 16th Nov –
25th Nov
Chapter 10 and 11 10. What major pricing strategy did the brand follow? Look at Figure 10.1 and
Pricing then Table 11.1 and 11.2
Chapter 12 and 13 11. What channels of distribution has the brand adopted? Look at Figure 12.2
Distribution and Table 13.1 Date:27th Nov-5th
Chapter 14 and 15 12. Analyse the latest advertisements. Choose at least two. Dec
Promotion/IMC
13. As a group, what would you recommend for the product. What would be the target market, All members
positioning statement, pricing strategy, distribution strategy and IMC decisions.
PROJECT WEIGHTAGE : 25%
THE ENTIRE PROJECT (ALL DATA IN THIS DOCUMENT) WILL BE PRESENTED on lec # 27, 28&29. All
students will present their work. Every group will be given 10-12 min to present along with 5-10 min viva.
Group leader will distribute the project work to other members and inform us through email which member is
responsible for what task. It is the duty of the group leader to make sure that all members will work otherwise the whole
group will suffer because of the irresponsible member.
In-case you think anyone of the group member is not cooperating and not working then you can inform us till 31st Oct
and that person will work individually.
Complaints about the group members receiving after 31st Oct will not be entertained.
All groups will email their slides (PowerPoint) to their TAs on lec # 26.
Presentation Schedule will be emailed to all groups on Lec # 24.
Plagiarism equals and above 15% will be resulted in zero marks.

Good luck!

FOR QUESTIONS & QUERIES CONTACT TA or email at mktabcd20@gmail.com