Drive & Measure Online & Foot Traffic Conversions - ETSI (752/09 smaracservercomvctek? Sr inngit=261334734insid=2846081 apgla=t108634ckid=62824769034941 401 SEQui=395422089681 69584 14acd=1607093400381 Ropid=63410682755477703618 ‘mum-newhether-hybrid-hbo-max-theater-reLrtmiBigo=httpsS3a%2"#2Is mpl, {M2 display acvertising2/ott-ctv62) Digital NewsDaily vouticaionsigta:-news-daiyrestion) Kilar Mum On Whether 'Hybrid' HBO Max, Theater Release Policy Is Permanent; AMC Defensive ly Karte Luo (pubeatonsautor8S3ealene-ukowta” @xLmarketsly (hupsirmnesuiter com MLmarketaiy) 70 mintesage Warnerttedia CE Jason Kili declining to Say Whether the compary/s precedentsetting decision to release allots movies on HEO Max domestically atthe same time asin theaters is Hkely to continue ater 2021 “Iearned long ago net to make statements fabout what may happen] over a year from ‘Kiar tole CNBC (https:/www.enbe,com/2020/12/03/warnermedia-ceo-jason- kllar-doesnt-thinkshesdestroyed-movietheaters.htm in an interview following yesterdays announcement Investors signaled they read the new poley 35a devastating blow for the movie theater business, sending AMC Entertainment’ stock down 16% and Cinemark’ down 22% yesterday. Warnerttedia didnt address financials with theater chains port ts announcement, according to a CNBC source — and AMG, which baught into and publ supported the “ny release model when twas introduced (nttps:/wvew.mediapost.com/publications/artile/358047/new-wonder-woman-to- hhithho-max-theaters-on-sam html or "Wonder Woman 1984” less than two weeks ago, —now appears ess than thle a the policy’ rllout.Drive & Measure Pea cesta tice Conversions with CTV Advertising Simplifi (https//wivws smartadserver.com/click? Imgld=26153478uinsid-o8460544pgid=8108634ckid-80167289654702720488ul ‘mum-onavhether-hybrid-hbo-max-theater- rel ntmiago-hteps%3a%2"%2tsimplLfMZtdlsplay-advertisingwatott-ctv%2N) Clearly, Warner Media intends to sacrifice a considerable portion ofthe profitably of ts movie studio avision, and hat of ts production partners and filmmakers, o subsiaize ts HBO Max startup” Adam Aron, CEO and president ofthe worl’ largest theatre chain, told (CNBC. "As for AMC, we wll do all our power to ensure that Warner does not do so st our ‘expense. We wil aggressively pursue economic terms that preserve our business. klar, nowever, downplayed te policy’ ramifications, saying everyone should ake a breather” and revisit the situation after seeing how the next sik to 10 months play out, ‘The so-called hybrid model calls for new tiles to be avalable on HBO Maxcin the US. (in both 4k Ultra HD and HOR format) for one month, at no adational cost for Max subseriber, at the same tine they are released in US, and international move theaters, lowing the month-long HBO Max access period inthe US. new films willeave the streaming platform and continue theirruns in US. and international theaters, “with ll customary distribution windows applying” WarnerMedia said in its announcement. Internationally — where most revenues are generated for US. tentpol films — movies wll continue to be released fst in theaters, with existing windowing agreements klar reiterated thatthe decison co apply he strategy to all Warner Bros, Pictures releases ‘ext year isa esponse tothe pandemics continuing Impacts on theater chai operations, particulary in the US. “That's why were doing i. We havert spent one brain cell on what ‘the warls looks ke in 2022" ne ase [tthe same time, however, he predicted that even ifthe hybrid policy were to become permanent, for the next several decades there will bea very large volume of consumers worldwide that will choose on any gen night, especialy a Friday or Saturday night, to £0 ‘ut to a theater to’be entertained by a great Warmer Brothers movie." Ina separate interview, with Deadline (https//deadh bbros-movies-dealjason-kllar-explains-move-1234649871/), Kiar said that te hyorid ‘model ill’ optimze the economics" under circumstances in which medial experts are projecting that public events ke movie going will continue co be impacted thraugh most of next year, .comn/2020/12/hbo-max-warner ‘The models designed to generate revenue for HBO Max by using the big movie releases to attract new subscribers, whle aso enabling boxotice revenue, he acknowledges. farnerMedia’s view s that simultaneously debuting fms on the SVOD wil help rive maximum worc-ot-mouth that will benef theaters as well as Max, and justly the large marketing push that each fi wil eceve"We're here fr the ong term, n terms of theatrical exhibition ard obviously in investing, ‘neavilyin motion pictures and aso investing heavily inthe marketing of those motion pletures"he sai, “we do believe, and others mighthave a diferent opinion, this isthe way to-do the most Important thing we can forthe theatrical exhibiton community, which st provide them a steady stream of new and fresh movies and maton pictures that they can count on, and consumers can count an" he added. Economically, WarnerMedia believes thatthe hybrid! model isthe right thing te do or ‘movie fans, exhibition and industry talent, Klar stressed, Warner ros, Pictures Group’ 17st release lineup for next year includes “The Lite ‘Things. “Iudas and the Black Messiah Tom & Jey “Godalla vs. Kong"-Mortal Kombat” “Those Who Wish Me Dead “The Conjuring: Te Devil Made Me Do In The Heights "Space Jam: A New Legacy "The Suicide Squad” "Reminiscence. *Malignant"“Dune."*The ‘Many Saints of Newark King Richard” "Cry Macha" and "Matix 4” DigitalNewsDaiy vstrsonrdenioen-daystion Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful’ Companies by Meney Davi (publeations/authora22/wendy dav) @wendyndavs (psi tar com/wendyavs Ysera) | group representing the county's largest news organizations says it supports federal privacy legislation —but wants policymakers o avoid subjecting newspapers o onercus requirements it i "We do need more privacy regulation Inthe United States” Davi Chavern, CEO and president ofthe News Media Allance ells MediaPost. "The fear i that there wil be regulatory weapons directed at the big guys ~ Google and Facebook ~ that mostly impose compliance burdens on smaller player" ‘Federal lawmakers have floated various privacy bil for years, but none have yet gained ‘But many observers expect Congress to atleast consider new bills next year, especially ven that some states recently passed their own privacy laws.In California, fr instance, a privacy law that went into effect in January gives state residents the right to learn what information has been collected about them by companies, have that Information deleted, and prevent the sale ofthat data to third partes, (on Thursday, the News Media Aline sai in a four-page policy wish lst (https www. newsmediaalliance.org/wp-content/uploads/2018/08/NMA.News Media Polie-Positions-2020,pdf that national privacy standards should Yocus on the most harmful market acters and uses of consumer data, while avoiding the Imposition of undue burdens on small Businesses and news publishers” “Any federal legislation should account forthe vast collection and monetization of consumers personal information by the platforms through their many products and services across the web, andthe legislation’ provisions should be targeted proportion toward those reaping the rewards, the group wrote currently, many newspapers use ad-tech companies to send targeted ads to consumers based on the ouside websites theyve visited ~ which means that privacy legsation aimed attech companies could also limit newspapers’ ability to sell benavioralysargeted ads. But ever without legislation, some newspapers are revamping their approach to targeted advertising - reportedly (hetps://www.axios.com/new-york-times-advertising- ‘7ozb3edéabdb-47c3-9817.36601211a784 html) because browser developers are more aggressively preventing tech companies from cracking people across the web ‘Asin previous years, che News Meala Allances also pushing (nttps://veww.mediapost.com/publications/article/204100/newspapers-wantto-band- together against facebook htm ¢o revise antitrust laws (nttpss/ ve. newsmedialliance.org/digital-programs-and-advocacy/safe-harbor- resource-center/ by allowing newspapers to bargain collectively with Google and acebook The organization says it hopes President-elect oe Biden and Vice-President elect kama Haris wll uppor the “Journalism Competition and Preservation Ac.” which “authorizes 2 48. month window for publishers to calectvely ngetiate new terms forthe online publeaion of their content” MORE FROM 01 starbucks 0 Kevin Johnsen jens Amperiy Board To Ad Bayer Through MagoieU/pblicatonsartle/AS848/rachle paoferetrcontent-metadatetonatbaye htm) Carontytrem Troms Shade On Dscovery Jn Upubliationratclsa5824eurostytrean-¢howsa mem cont a om co Reach Apple's Users ina Privacy Fst Worl htps//atandeegotowebnarcom/reqister46S0427200077616sourcennatve) Discover Our Publications DigitalNewsDaiy (Upubleatons/digtatnews-cally) MediaDailyNews Mustread dally news fr mesia planning and sales professionals Upubliationsimecadaiynews)IM MarketingDaily “Must-read dally news for brand, product, service marketing execs. 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