Find a company’s annual report by using the World Wide Web or

visiting a library. Using the annual report, do the following:

A). Identify the company’s mission, values, and goals.
B). Find any information provided in the report regarding the
company’s training practices and how they relate to the goals and
strategies.

A). By going through the annual report of Mobilink, one of the

leading companies in the telecommunication sector of Pakistan we
identify the following:
 MISSION STATEMENT OF MOBILINK:
“To be the unmatchable mobile system of communications in Pakistan
this provides the best value to its customers, employees, business partners
and shareholders.”

 VISION STATEMENT OF MOBILINK:

“To be the leading telecommunication services provider in Pakistan by
offering innovative communication solutions of our customers while
exceeding shareholder value and employee expectations”

 STRATEGIC GOALS OF MOBILINK:

“All successful people have a goal. No one can get anywhere unless he
knows where he wants to go.”
-Norman Vincet Peale.

With the increasing usage of the internet and the convergence between
data and cellular technologies, Mobilink’s focus is on the integration of
Internet with its cellular offering. With this objective in mind, it plans to
invest heavily in Value Added Services, which will result in increasing
the efficiency and effectiveness of cellular communications for their
customers.
  VALUES OF MOBILINK:
 Total Customer Satisfaction
 Business Excellence
 Trust and Integrity
 Respect For People
 Corporate Social Responsibility

B). TRAINING PROGRAMS AT MOBILINK:

WHAT IS TRAINING?
Training is a planned effort by a company to facilitate employees learning of job-
related competencies. These competencies include knowledge, skills or be
haviors that are critical for the successful job performance.

At MOBILINK, there is a continuous assessment of the t
e c h n i c a l   a n d managerial skills. For the further enhancement of these skills
formal training programs offered at all levels. The employees are provided with
opportunities to put these skills into practice, in preparation for the move to a
managerial role. Training is viewed at MOBILINK as a way of creating intellectual capital.
Employees are expected to acquire new skills and knowledge, apply them on job
and share this information with other employees. The training is cross-
functional for sharing of skills.The employee are trained periodically either
locally or abroad according to preplanned schedules. The objective of
such training is to upgrade the capabilities of employees. If an employee
attends an overseas training then he/she has to serve the company for a
certain period after the date of completion of training subject to the cost and
duration of training itself. In case an employee leaves the company during this period
he/she will have to pay the amount specified at that point in time.

TRAINING METHODS:
 On job training
 Special training sessions
 Team building
 Problem based
 Refresher courses.

TRAINING PRACTICES AT MOBILINK:

On a general basis the training done in Mobilink can be divided into
twocategories:
 Soft Skill Training
 Technical Training
Soft Skill Training: 
Helping your employees develop a stronger base of knowledge on topics that
affect their personal lives can make them more productive and less
distracted in their jobs. Soft skill development courses in areas like personal finance and childcare
can help your team better manage the most important areas in their personal lives.
This may include the following things for e.g
 Conflict Management Training
 People Management Training
 Communication Skills
 Anger Management
 Time Management Training
 Teamwork Training

Technical Training:
This type of training has direct effect on the job of the employee. Specific skills are
focused and developed accordingly. The engineering trainings of Mobilink are also
included with this along with:
 Customer Service Training
 Sales Related Training
 Marketing and Technology Training
All these types of training are done to enhance the employee’s job skills at the level
he is at.

PERSONAL ANALYSIS:
Mobilink is a big name in the telecommunication industry of Pakistan and has very
clear cut long and short run objectives with concrete strategy to be followed. The
training practices at mobilink are in complete alliance with its objectives and aim
at striving them in the set period of time. Mobilink through its soft skill training
aims at personality building of its employees and at this level only certain
deficiencies in the personalities of its employees are effectively catered aiming at
the improvement and enhancement of the company’s efficiency. While through
technical training the company aims at achieving an edge over its competitors.