5-Point Likert Scale Survey Questions on Licious Fresh Meat products

1. Relative Advantage – Health Benefit

In my opinion,
 Licious Fresh meat products will have a favourable health benefit
over conventional food equivalent.

 Licious Fresh meat products will have the health benefits they claim
to have.
 Licious Fresh meat products would make it easier to get all the
nutrients I need for a healthy diet.

 Licious Fresh meat products do not offer any advantage compared

to other products competitor products that meet similar needs.

2. Relative Advantage – Taste

 Licious Fresh meat products are acceptable for me since they taste
good.

3. Personal Compatibility

 Licious Fresh meat products are compatible with my current diet

and products I’m currently using.
 Licious Fresh meat products using them would be in line with my
own personal values looking for quality products.

4. Usage Barrier – Habits

 Using Licious Fresh meat products would require significant

changes in my existing daily routines and eating habits.
 To make use of Licious Fresh meat products, I don’t have to
change anything I’m currently doing at home.

5. Risk Barrier – Physical Risk

 Licious fresh meat products can cause serious unintended negative

effects to my body.

 I’m concerned about potential physical risks associated with Licious

Fresh meat products
6. Image Barrier – Trust

 I have trust in the suppliers that sell and produce Licious Fresh
meat products

7. Adoption Intention

 I intend to include new Licious Fresh meat products in my diet in

the future.

8. Adoption Behavior

 Meat and other products of Licious are part of my lunch and

dinner

 I frequently try new products of Licious

9. Innovativeness

 Concerning new products, I would generally consider myself an

early adopter.

10. Food Neophobia habits

 I do not trust new food products.

 I am afraid to eat foods I have never had before.

 It is important to me that the food I eat on a typical day is

nutritious and keeps me healthy.
 5-Point Likert Scale Survey Questions

1.Relative Advantage – Health Benefit

In my opinion,

 Licious Fresh meat products will have a favourable health benefit over conventional food
equivalent.

 Licious Fresh meat products do not offer any advantage compared to other products
competitor products that meet similar needs.

2.Relative Advantage – Taste

Licious Fresh meat products are acceptable for me since they taste good.

3.Personal Compatibility

Licious Fresh meat products are compatible with my current diet and products I’m currently
using.
Licious Fresh meat products using them would be in line with my own personal values looking
for quality products.

4.Usage Barrier – Habits

 Using Licious Fresh meat products would require significant changes in my existing
daily routines and eating habits.
 To make use of Licious Fresh meat products , I don’t have to change anything I’m
currently doing at home.

11. Value Barrier – Price

 Licious Fresh meat products are expensive compared to competitor products

 Licious Fresh meat products have a favorable price/quality relationship over other
products that meet similar needs

12. Risk Barrier – Physical Risk

 It can cause serious unintended negative effects to my body due to contamination and not
preserving properly.
13. Image Barrier – Trust

 I have trust in the suppliers that sell and produce ID Fresh products.

14. Adoption Intention

 I intend to include new ID Fresh Dosa products in my diet in the future.

15. Adoption Behavior

 Dosa batter and other products of id fresh are part of my breakfast

 I frequently try new product of ID Fresh.
16. Innovativeness

 Concerning new products, I would generally consider myself an early adopter.

17. Food habits

 I am constantly sampling new and different foods.

 I do not trust new food products.
 I am afraid to eat foods I have never had before.
 It is important to me that the food I eat on a typical day is nutritious and keeps me healthy.
 I eat what I eat because it is healthy.