Assessment Rubric

TIU Recruitment Video Project

# Item Points Score

Structure
1 Intro with animation 5
2 Intro with TIU logo 5
3 Outro with animation 5
Outro with credit to group members and course and to PR office if you 5
4
used their media
5 Topics of project theme (min 3 max 5) clearly identified in video 20
6 Duration (min 1:30 sec and up to 2:30 sec) up to -20

7 Submission on time as requested up to -20

Vibe
1 Coherent and consistent flow of events (topics) 10

Clear messages (TEXT) reflecting proper value propositions around 10

2
TIU e-track

Rich and mixed forms of media used (not only Pictures but also 10
3
snippets of video)

10
4 Background music with or without a voice over (voice over optional)

Submission Sheet & its Presentation

1 Submission Sheet completed and submitted on time up to -20

2 Content of sheet relevant to the video 5

Group is able to clearly articulate the production process based on the
3 5
submission sheet
4 Slides are appealing and coherent 5

Time of presentation no less or more than 5 minutes with at least one

5 up to -20
member presenting

6 Presentation clearly articulates each member’s contribution 5

Total Score /100