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The Impact of Technology On Today's Consumers
The Impact of Technology On Today's Consumers
today’s consumers
Introduction
Consumers’ shopping habits have drastically
changed over the past decade as their choice
of products and methods of purchasing have
increased.
Introduction
4x
as many customers would
50%
of internet users look for videos
rather watch a video than related to a product or service before
read about it (Animoto 2015) visiting a store. (Google, 2016)
100M
hours of video are watched
82%
of Twitter users watch
every day on Facebook video content on Twitter
(TechCrunch, 2016) (Twitter, 2015)
The Ultimate List of Marketing
Statistics for 2018
Online video consumption
2/3 2/3
of consumers prefer video of YouTube users watch YouTube on a
under 60 seconds. (Animoto, second screen while watching TV at
2015) home. (Google, 2016)
1B
YouTube has over a billion users,
8 10out of
Greater options for shipping and delivery have made it easier and
more common to buy bulkier products online – including furniture,
appliances and even vehicles. Products such as books, music,
electronics, accessories and apparel however are the most popular
online categories.
“Today’s consumer no longer goes shopping, but is shopping, all the time
and everywhere. And in a truly global online marketplace, competition is
no longer limited to local shops during regular business hours. Consumers
can easily buy from retailers and manufacturers located anywhere in the
world – or from those with no physical retail locations at all,”