BLUE OCEAN LEADERSHIP

SUMMIT

How to Achieve Superlative Business Acceleration & Growth

during Covid-19 & Post Pandemic using World’s #1 Strategy

14th January 2021 | Serena Hotel, Islamabad

|
www.damson.group
Summit Essentials

Venue: Serena Hotel, Islamabad, Pakistan – Hall: Sheesh Mahal I & II

(Seating Plan is in accordance with Covid-19 compliance of

Social Distancing with Masks & Sanitizers provided)

Date: Thursday 14th January 2021 | Time: 9:30 AM – 5:00 PM

Fees: $750 Per Participant or equivalent in PKR (Tax inclusive)

Last Date of Registration & Fees Submission: 05th January 2021

Mode of Payment: Cheque/ Online Banking Payment.

Postal: Damson (Pvt) Ltd. Inductin Premises, National Skills University, Faiz Ahmed
Faiz Road, H-8/1, Islamabad, Pakistan
Bank: Title of Account: Damson (Pvt) Ltd. A/C No: 040-0521744001, Branch Code:
040, Dubai Islamic Bank, I-8 Markaz, Islamabad, Pakistan. NTN: 5280454-1

Who Should Attend:

(From Business, Economy, Industries, Services Sectors and Government)
Senior Leadership/ Management, Decision Makers and Strategic Planning Teams

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Day Plan of the Summit

SESSION 1
▪ 10:00 Welcome, Reception & Registration of the Participants, Coffee & Tea 10:10 Recitation
▪ 10:20 Opening Remarks - by Air Marshal (R) Shahid Hamid, Chairman STRANDZ
▪ 10:30 Session Inauguration Address - by Dr. Abdul Hafeez Sheikh, Adviser to Prime Minister of
Pakistan for Finance & Revenue (Chief Guest – Session 1)
▪ 10:45 Blue Ocean Strategy – Introduction - by Syed Faraz Mujtaba, CEO Damson Group
▪ 11:00 Blue Ocean Strategy – Exploration - by Maham Bukhari, Exec. Partner Damson Group
▪ 11:30 Blue Ocean Strategy – Logic & Mindset - by Tessa Kerrich-Walker, CMO Damson Group UK
▪ 11:50 Blue Ocean Strategy – Tools - by Syed Faraz Mujtaba, CEO Damson Group
▪ 01:00 Lunch & Prayer Break
SESSION 2
▪ 02:00 Blue Ocean Strategy – Frameworks - by Syed Faraz Mujtaba, CEO Damson Group
▪ 03:30 Session Remarks – by Malik Amin Aslam, Advisor to Prime Minister of Pakistan for
Climate Change (Chief Guest – Session 2)
▪ 03:40 Tea Break
SESSION 3
▪ 04:00 Blue Ocean Leadership during Covid-19 and Post Pandemic - by Marc Beauvois-Coladon,
Chief Blue Ocean Strategy Consultant Damson Group France, Senior Faculty INSEAD Blue Ocean
Strategy Institute/ Senior Member Blue Ocean Global Network
▪ 04:30 Closing Remarks - by Mr. Abdul Razak Dawood, Advisor to Prime Minister of Pakistan for
Commerce, Textile, Industry & Production, and Investment (Chief Guest – Session 3)
▪ 04:40 Certificates Distribution
▪ 05:00 Group Photo

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

What is Blue Ocean Strategy?

▪ Blue Ocean Strategy is a new way of thinking - a movement away

from a competitive mindset – that contends that lasting success
comes, not from battling competitors in the red oceans, but by
creating blue oceans of untapped new market space ripe for
growth
▪ Developed by W. Chan Kim and Renée Mauborgne of INSEAD, it
is based on a decade-long study of more than 150 strategic
moves spanning more than 30 industries over 120 years

▪ It is based on the simultaneous pursuit of differentiation and low

cost and focuses on a win-win approach to create a win for buyers,
the company, and for employees and stakeholders
▪ It offers systematic tools, frameworks and methodologies to bring
structure to what has historically been an unstructured problem in
strategy – how to innovate and create new markets while
minimizing risk
▪ Blue Ocean Strategy has helped numerous companies,
organizations and governments across the globe to create new
market space and achieve profitable growth

▪ It is an international bestseller that has sold more than 4 Million

copies and has been translated in 46 languages

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Blue Ocean Strategy Tools & Frameworks - To Be Covered

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Blue Ocean Strategy – Landmark Achievements

▪ Thinkers50 ranked No. 1 thought leaders (Blue Ocean Strategy founders Dr. W. Chan Kim & Dr.
Renée Mauborgne) - world ranking of greatest business thought leaders of today
▪ First four $1 trillion companies by market cap in the global business history (Apple, Amazon,
Microsoft, Alphabet)
▪ World's first $2 trillion company by market cap (Apple)
▪ World's first centi-billionaire and double-centi-billionaire (Jeff Bezos, $200 billion)
▪ Justin Trudeau: Surprise landslide victory in 2015 Canadian Federal Elections (184/338 seats)
▪ Malaysia: Landmark 59% increase in Gross National Income, 78% increase in GDP Per Capita, with
creation of 2 million new jobs
▪ Thailand: Became world's No. 1 medical tourism destination ($4.3 billion) by beating Singapore ($3.5
billion)
▪ 1-country cement company Cemex (Mexico, revenue $18 billion) beating 80-countries global leader
Lafarge (revenue $14 billion)
▪ 1-country medical research non-profit (Novo Nordisk Foundation, endowment $59 billion) beating 100-
countries global non-profit leader (Bill & Melinda Gates Foundation, endowment $46 billion)
▪ Apple Inc: Unbeatable blue oceans (iPod, iPhone, iPad, iTunes, iOS, Apple Watch)
▪ Alphabet Inc: Unbeatable blue oceans (Adwords, Gmail, Youtube, Google Maps, Loon)
▪ Amazon Inc: Unbeatable blue oceans (Amazon.com, AWS, Alexa, Kindle, Amazon Advertising,
Amazon Prime, Kiva Robots, Scout, BoxOfficeMojo, IMDB, Goodreads, Ring)
▪ Elon Musk: Unbeatable blue oceans (Paypal, Tesla Motors, SpaceX, Hyperloop, Neuralink, OpenAI,
Boring Company)
▪ Commercial uncontested market space created by Netflix, Uber, Airbnb, Starbucks, Red Bull,
Wikipedia, Viagra, Gillette, BP, Novo Nordisk, P&G, Whatsapp and many more.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Blue Ocean Companies – with Uncontested Market-space

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Summit Keynote Speaker – Syed Faraz Mujtaba (CEO, Damson Group)

Syed Faraz Mujtaba is CEO Damson Group, world’s largest Blue Ocean Strategy company
operational in 16 countries & states. Faraz has also been advisor to Experton Group AG
(Germany), Meta Group (Germany), Orient Management Consulting (UAE), US Dept. of
Justice, Government of United States and various other organizations.

He is among the global players in the fields of strategic consulting and business acceleration
advisory for more than 20 years. He has worked in Middle East, Europe, Asia Pacific, and New
Zealand at various business development and consulting positions in multinationals including
Microsoft, MCI World Com, Dubai e-Government, Meta Group, Gartner, SBFC Group, B. Oliver
Inc., and Experton Group AG. Blue Ocean Strategy, Competitive Game Strategies, and
Organizational Psychology are his focus areas and became source for his founding of various
consulting groups, incubators, and startups.

Syed Faraz is founder of distinguished business concepts including Business Acceleration &
Growth (BAG) Model, Micro-Blue Oceans, and 360 Degree Nucleus Branding. He has post-
graduate qualifications in the fields of Business Administration, Marketing, and Applied
Psychology and is author of 4 books. He is also a regular speaker at World Strategy Summit,
Financial Technology Summit, Government Technology Summit, and Oil, Gas & Industrial ICT
Summit, managed and organized by World Development Forum in Dubai, UAE.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Online BOS Leadership Speaker – Marc Beauvois Coladon (France)

Marc Beauvois-Coladon is Chief Blue Ocean Strategy Consultant for Damson Group. Marc is a
Senior Faculty of The Blue Ocean Global Network. He is a Stanford University graduate and
holds an MBA from INSEAD. He started is professional career in the nuclear industry and the
diamond business. A Vice-President at the MAC Group strategy boutique, he created Banian
Consulting in 1997 with a total focus on Value Innovation under the Bleu-Blue Trademark.

As early as 1995, Marc worked with Professors Chan Kim and Renee Mauborgne on the
development of Blue Ocean Strategy tools and methodology. He supervised the translation in
French of the books "Blue Ocean Strategy" and "Blue Ocean Shift". The ActiFry used as a thru-
example in Blue Ocean Shift is the result of a global Value Innovation initiative that he led for
the Groupe SEB. Since 1995, Marc has led numerous corporations and governments in their
pursuit of Blue Oceans:

B-to-C products: Food, soft drinks, spirits, luxury cosmetics, hygiene products, drugs, vaccines,
health cosmetics, medical devices, sport equipment, leisure boats, electrical appliances,
furniture

B-to-C services: Tourism, telecommunications, internet, insurances, retail banking, private

banking, life insurance, change, credit cards, gas stations, cars services, travel agencies,
cosmetics distribution, home selling

B-to-B: Water treatment, horticultural substrates, electrical equipment, office furniture, catalysts,
auto components, wear parts, food ingredients, corporate banking, IT outsourcing, packaging,
seaborne transport, chartered accountancy.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Summit Co-Presenter – Maham Bukhari

Maham Bukhari is Executive Partner Damson Group.

As Communication Expert, Educationist, Academic Researcher and Content Creator, her

career profiles digital platforms, and new experiences in the fields of creative industries and
media.

Maham possesses over 5 years of experience in the fields of Media, Branding, Public
Relations, Advertising and Marketing. As part of faculty at prestigious National University of
Science & Technology (NUST), she is also pioneer as a Research Fellow in Centre For
Creative Economy with the aim of promoting ideas and implementing them in a way which
benefits the creative industries in the country.

By qualifications, Maham Bukhari is M. Phil in Communication Research from NUST, and she
regularly contributes to research in the fields of creative economy and marketing
communication.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Summit Online Co-Presenter – Tessa Kerrich-Walker (UK)

Tessa Kerrich-Walker is Partner & Chief Management Officer (CMO) of Damson Group. She
specializes is the field of Learning & Development and Strategy Consulting & Implementation.
Tessa is best at partnering with businesses to develop and deliver learning strategy to drive
business outcomes. To this end, Tessa believes learning should be engaging, agile, blended
with ways of work, and fit for purpose. Against a backdrop of change and transformation in
driving a learning-as-work culture, Tessa has worked with business heads (including CEO,
COO, and CLO/CPO) to drive performance.

Tessa graduated from the Rhodes University School of Journalism to pursue corporate
learning and development. She specialized in the financial services and mining sectors but
has also pursued opportunities in the startup space, organizational learning & development
and strategic consulting. Prior to Rhodes University, she also graduated in Journalism from
University of Pretoria.

Her career spans inspirational pathways to work as Facilitator and Coach at FNB South
Africa, as New venture business analysis, design, and implementation at Calibur, as Learning
Consultant and Instructional Designer with LRMG, as Instructional designer at The IQ
Business Group, Inc, and as Learning designer with Hi-Performance Learning. Her journalism
career includes positions as Journalist & Sub editor at Grocott's Mail, Journalist with SA
Career Focus, and had special assignments with SABC News.

Tessa also won the Top Celebrator award at The Andrew Mellon Foundation Scholarship.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Chief Guest (Session 1) – Dr. Abdul Hafeez Sheikh

Dr. Abdul Hafeez Sheikh is a world renowned Economist, Member of the Federal Cabinet and
Advisor to the Prime Minister of Pakistan on Finance and Revenue.

Dr. Sheikh has served as the Finance Minister of Pakistan from 2010 to 2013 and Provincial
Minister for Finance and Planning in the Government of Sindh from 2000 to 2002. He was
also a member of the Senate of Pakistan from 2003 to 2006, from 2006 to 2012, and from
2012 to 2018.

On April 18, 2019, he was appointed Advisor to the Prime Minister of Pakistan for Finance &
Revenue.

Dr. Sheikh holds Masters and Doctorate degrees in Economics from the Boston University.
He has been on the faculty of Harvard University, Cambridge, Massachusetts, USA, from
where he also advised several countries on their economic policies and programs.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Chief Guest (Session 2) – Mr. Malik Amin Aslam

Mr. Malik Amin Aslam is Federal Minsiter and Adviser to Prime Minister of Pakistan for
Climate Change. He also serves as Vice President in IUCN. Mr. Amin has previously Chaired
the flagship Green Growth Initiative for the KPK in Pakistan from 2013 till 2018 which included
the mass a forestation “Billion Tree Tsunami” project.

Mr. Amin Aslam studied Electrical Engineering for UET Lahore, got MBA in Finance from
McGill University, and MSc in Environmental Management from University of Oxford, where
he completed his thesis on the utility of the “emissions trading” concept within the context of
managing the Climate Change issue. He is also a member of the International Editorial Board
of Climate Policy Journal since 1998.

Mr. Malik Amin Aslam also worked as the private consultant with the World Bank and United
Nations on environmental issues. His area of expertise is climate change and has written a
number of articles and co-authored two books that have been published by the World
Resource Institute in Washington, D.C. He was also on the National Environmental Advisory
Board and the Environmental Protection Council before entering politics. He has also served
as a member of the UN Working Group on Climate Change since 1997. He was also elected
to serve on the governing council of International Union for Conservation of Nature for a four-
year term in 2012 and was re-elected as Regional Councillor for Asia at the World
Conservation Congress held in Hawaii (September 2016). He was also chosen to serve on
the high level "International Advisory Council" for the Eco-Forum Global. On March 23, 2019,
Mr. Amin was honored with the Tamgha-e-Imtiaz by the President of Pakistan for his efforts in
implementing the Billion Tree Tsunami and his works for the environment.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Chief Guest (Session 2) – Mr. Abdul Razak Dawood

Mr. Abdul Razak Dawood is a Member of the Federal Cabinet and Advisor to the Prime
Minister for Commerce, Investment, Industries & Production and Textiles.

Mr. Dawood also served as the Commerce Minister of Pakistan from 1999 to 2002.

Mr. Dawood is the founder of Descon Engineering Limited, one of Pakistan’s largest
multinationals and the only Pakistani engineering company to be included in the Engineering
News-Record list since 2007. Mr. Dawood has been CEO of Descon Engineering Limited,
Chairman of Rousch (Pakistan) Power Limited, Director of the Pakistan Business Council.

Mr. Dawood has also served as a Director of the State Bank of Pakistan.

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

The STRANDZ Foundation and the Cause behind the
Summit
The STRANDZ Foundation, founded in the year 2020 in Islamabad, Pakistan,
is a non-profit organization established to introduce and implement futuristic
solutions for the problems being faced, inter-alia, in Pakistan in 10 critical
sectors which STRANDZ identifies as CHIEF-STAGE, the title of it’s Flagship
Program:

CHIEF: Climate | Health | Innovation | Education | Future Cities

STAGE: Science | Technology | Agriculture | Governance | Energy

STRANDZ first major project is its worldwide campaign to “Bring Aligarh Home’
through the establishment of the One Aligarh Innoversity (University) (OAI) in
Islamabad, the soft launch of which was held at the Sir Syed Memorial in
Islamabad, exactly a 100 years after the Muhammadan Anglo Oriental College
founded by Sir Syed Ahmed Khan in Aligarh, was awarded a University
Charter through an Act of the British Parliament , on Sir Syed Day the 17th
October, 2020.

It shall be the world’s first Blue Ocean University as depicted by the colour
blue in One, which word and figure also stands for Unity in recognition of the
legacy, teachings and vision of Sir Syed Ahmed Khan. It is planned to induct
students into the Innoversity’s nationwide Feeder Schools 8th Grade based
entirely on merit without any distinction between class or creed. Individual and
team sports, adventure training, physical development and character building
shall be mandatory throughout for all students.

DErect: +92 (3
The STRANDZ Foundation Cont’d----

From 8th Grade they will be taken all the way through Grade 12 to the Innoversity’s Colleges having been
trained in the Innoversity’s R&D Centres so that they leave the Innoversity with the required skills to gain
immediate employment or to be Entrepreneurial Employers..

This will be ensured by not only bridging the academia-industry gap but by removing the silos that currently
separate the two, while offering students a Hundred Future Subjects, establishing 10 Clubs of the highest
Global Forums and 10 Labs of the Industries of the Future, for the first time in our world today.

The STRANDZ Foundation, conceiver, pioneer and founding body of the One Aligarh Innoversity, in
collaboration with the Damson Group, welcomes you to the Blue Ocean Leadership Summit.

Your participation in the Summit and contributions in the form of participation fees, is the first step towards the
launch of the Virtual Component of the OAI targeted for the first quarter of 2021.

Major proceedings of the Summit shall go to the One Aligarh Innoversity Fund.
The DAMSON Group

Damson Group is world’s largest Blue Ocean Strategy company offering

management consulting and knowledge capacity in Blue Ocean Strategy
(BOS). We design, develop, and implement Blue Ocean Strategy projects
focused on Value Innovation, Creation of new market space, Achieving
profitable growth, Reconstructing industry boundaries, Turning noncustomers
into customers, and Breaking the value-cost tradeoff. Over the years, we have
helped numerous organizations all around the world systematically applying
blue ocean strategy.

Our Enterprise BOS Consulting has helped multi-business enterprises in

exploring blue ocean strategic options across multiple strategic business units,
Executive BOS Consulting has helped large companies by inspiring and
guiding them through the systematic methodology of blue ocean strategy, and
Express BOS Consulting has helped SMEs and autonomous units of larger
organizations in exploring innovative strategies in simplified consulting process
offering a cost-effective way to formulate in-house blue ocean strategy.

Damson has offices in Germany, UK, France, Netherlands, Romania, Czech

Republic, Turkey, Kosovo, UAE, Pakistan, and United States (New York,
Washington, North Carolina, Minnesota, and Tennessee).

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group

Welcome by
STRANDZ FOUNDATION DAMSON GROUP

Air Marshal Shahid Hamid (R) Jürgen Brettel

Chairman STRANDZ, Former Chairman Alternate Energy Chairman Damson Group, Former Partner ISG, Former
Development Board, President PAF CAE Alumni Network Chairman/ CEO Experton Group AG, Founder Meta Group

Syed Ahmed Masood Syed Faraz Mujtaba | Tessa Kerrich-Walker

Formerly with the World Bank in Washington D.C.,USA, he has CEO Damson Group | CMO Damson Group
worked with and advised several major multi-national
companies . He is the Great-Great Grand-son of Sir Syed Ahmed Marc Beauvois Coladon
Khan and the Grand-son of Sir Syed Ross Masood. Chief Blue Ocean Strategy Consultant Damson Group,
Senior Faculty Blue Ocean Global Network, INSEAD
Col. Syed Zafar Uddin Ahmad (R)
Chairman & CEO Sigma Motors Ltd. Dr. Kaihan Krippendorf
Damson Consultant, Thinkers50 Radar Class #1 Global
Col. Naveed Zafar (R) Strategist, Founder Growth Strategy & Outthinker Process
Aeronautical Engineer, Educational Researcher, System/Solution
Developer IT/ R&D, Ex DG NADRA, Founding Director STRANDZ Peter Chrenko
Partner Damson Group, Former Dy. Minister Law &
Air Vice Marshal Asad Ikram (R) Economics, Govt. of Czech Republic, Ex Partner PwC, EY
Fellow Royal Aeronautical Society UK, Consultant NRTC
Frank Hajdinjak
Brig. Tariq Javed (R) Partner Damson Group, Former CEO E.ON Romania
Advisor Pakistan Engineering Council, Former Commandant
College of EME (NUST), Founder Pakistan Innovation Labs H. Aleskan
COO Damson Group
Group Capt. Riasat Ali Changezi (R)
Founding Project Director F7-P, FT7-P Project, PAC Kamra
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Sponsors & Partners

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Contact

DIRECT:

Tel. & Whatsapp: +92 (340) 810 11 74

Email: info@damson.group
Website: www.damson.group

Executive Head office:

Gartenweg 6, 86926 Greifenberg, Germany

Operations Head office:

35 Margery Fry Court, Tufnell Park Road, London N70DR, UK

Pakistan Office:
Inductin Premises, National Skills University, Faiz Ahmed Faiz Road,
H-8/1, Islamabad, Pakistan

Direct: +92 (340) 8101174 | info@damson.group | www.damson.group