Name – Srishti Bhateja

PRN -19021141116

Name of the Generic strategy Reason

company
Walmart Best Cost provider Provides a wide variety of products at
comparatively low cost
Apple Broad Provides differentiated products but at high
Differentiation prices
IKEA Broad They have differentiation based on the design
differentiation, cost and at the same time reasonable cost
leadership
Harley Focused Provides differentiated products but at high
Davidson differentiation prices
Shopify Best cost provider They have target group from low to high income
strategy groups and offer a wide variety of products and
services
Emirates Focused Customers of Emirates are the people of upper
differentiation middle & upper-income social groups mostly for
vacations
Hermes Focused Focusing of world class customers who are
differentiation willing to pay premium price for bags
Rolls Royce Focused cost Focusing of world class customers who are
willing to pay premium price for watches
Rolex Focused High priced watches that are differentiated in
differentiation nature
Tesla Focused Provides differentiated products but at high
differentiation prices focusing on high income groups
Microsoft Broad differentiation Unique products sold to a wide variety of
customers
Target Best cost provider Providing a lot of goods at low cost
Shecab Focused They provide cab services to specific gender at
differentiation reasonable cost
Hallmark Broad differentiation Differentiations the company and information
from competitors
eBay Best cost provider Cost minimization
Lush Cosmetics Broad differentiation They charge high prices due to natural
ingredients in their products which makes it
unique and differentiated
TruJet Best cost provider They provide low-cost flights with smaller
routes and meals
Ryan Air Best cost provider They provide low-cost flights with smaller
routes and meals