INTERNATIONAL BUSINESS ASSGINMENT 1

-BY

PRIYA
DHARSHINI B

REGNO:
190101217150

IIIRD SEM
MBA MARKETING (B)

BATCH
JULY2019-2021

A STUDY ON MARKET RESEARCH ON QATAR, VIETNAM AND NEWZEALAND IN ORDER TO

UNDERSTAND THEIR OVERALL MARKET ATTRACTIVENESS

QATAR: MARKET

ECONOMY

INSIGHTS: Qatar is a country in the middle east occupying in the Qatar peninsula on the larger
Arabian peninsula . the government is a emirate

INCOME LEVEL: High income

LEVEL OF DEVELOPMENT: Developing

TOP INDUSTRIES: Liquefied natural gas, crude oil production, refining, ammonia, fertilizers

GDP RANK: 59TH

GDP COMPOSITION: Agriculture =0.18%, services=42.57%, industry=61.06%, manufacturing=9.2

LABOR AND EMPLOYMENT

Labour force total = 2,124,485

Employment in agriculture = 1.194%

Employment in industry =54.43%

Employment in services =44.376%

Unemployment rate =0.091%

TRADE

Import of goods and services = $65,810,989,011

Export of goods and services = $102,560,989,011

Total merchandise trade =$60.61%

FDI, net inflows =$2,812,637,363

Commercial service exports = $17,779,670,330

ECONOMIC SNAPSHOT:

In exports higher than 77.30%of all countries. In FDI higher than 4.62%of all countries. In GDP
growth higher than 20.10%of all countries. In GDP Per Capita higher than 98.43%of all countries.
Inflation lower than 93.99% of all countries. In unemployment rate lower than 99.44% of all

countries indicates a stronger country .

EASE OF DOING BUSINESS:

In Qatar ease of doing business is expected to reach 82 by end of 2020. According to trade economic
macro models and expectations in long term the ease is projected to trend in 2021 is 77 and in 2022
is 78. Qatar is among top 20 inn ease of doing business.

NEW ZEALAND: MARKET

ECONOMY:

INCOME: High income

LEVEL OF DEVELOPMENT: Developed

ECONOMIC TRIVA: Dairy farming is largest ex[port accounting 21% of export

TOP INDUSTRIES: Food processing, wood and paper, textiles and machinery.

GDP RANK: 67

GDP COMPOSITION: agriculture=6.57%, services=65.56%, industry=19.18%, manufacturing=10%

LABOR AND EMPLOYMENT

Labour force total = 2,743,889

Employment in agriculture = 5.663%

Employment in industry =19.58%

Employment in services =74.757%

Unemployment rate =4.069%

TRADE

Import of goods and services = $57,940,506,599

Export of goods and services = $57,636,062,757

Total merchandise trade =$40.73%

FDI, net inflows =$3,949,052,499

Commercial service exports = $17,466,648,631

ECONOMIC SNAPSHOT:

In exports higher than 71.35%of all countries. In FDI higher than 74.87% of all other countries. In
GDP growth higher than 42.78%of all countries. In GDP Per Capita higher than 84.29%of all
countries. In inflation lower than 63.93%of all countries. In unemployment rate lower than 66.67%.

EASE OF DOING BUSINESS:

NO.1 In ease of doing business

1st = corruption preceding index

3rd= index economic freedom

13th= human development index

7th= better life index

Has 29th higher GDP Per Capita in world

VIETNAM: MARKET

ECONOMY

INCOME: lower middle income

LEVEL OF DEVELOPMENT: developing

GDP RANK= 30

GDP COMPOSITION: Agriculture=14.68%, services=41.12%, industry=34.23%, manufacturing=16%

LABOR AND EMPLOYMENT

Labour force total = 57,364,317

Employment in agriculture = 37.358%

Employment in industry =27.642%

Employment in services =35%

Unemployment rate =2.013%

TRADE

Import of goods and services = $251,282,383,678

Export of goods and services = $259,514,070,626

Total merchandise trade =$195.976%

FDI, net inflows =$15,500,000,000

Commercial service exports = $14,790,500,000

ECONOMIC SNAPSHOT:

In exports higher than 86.49%of all countries. In FDI higher than 88.72% of all other countries. In
GDP growth higher than 95.36%of all countries. In GDP Per Capita higher than 34.03%of all
countries. In inflation lower than 39.34%of all countries. In unemployment rate lower than 89.44%.

EASE OF DOING BUSINESS: 70

ECONOMY INDICATOR:

country Inflation Manufacturi GDP GDP PER GINI Curre GDP, PPP
consum ng value growth CAPITA, PPP index nt
er added %of (annual (current (world accou
prices GDP %) internationa bank nt
 (annual l$) estimat balanc
%) e) e
(BOP,
curren
t US)
NEW 1.63 9.996 2.774 42,193.82 36.17 -7,709 204,260,273,084
ZEALAN .53
D
QATAR -0.667 9.203 1.493 96,804.73 41.1 16.65 269,279,490,065
2 .64
VIETNA 2.796 15,997 7.076 7,771.19 35.7 5.899 742,462,135,031
M .19

GOVERNMENT

COUNTRY TOTAL TAX RATE (% OF COMMERCIAL PROFITS)

NEW ZEALAND 34.6
QATAR 11.3
VIETNAM 37.6

ANSWER

1) WHICH OF THESE COUNTRIES ARE THE STRONGEST ECONOMY?

The strongest country among these three countries is VIETNAM because according the
economic snap shot their FDI, GDP AND EXPORT are higher than Qatar and New Zealand, but
inflation is positive effect according to Keynes because it controls the supply and buying
power. The inflation Vietnam stands in third place but in unemployment it stands in second
place but the GDP is constantly is constantly increasing after 1990s their GDP composition is
comparatively equal to all sectors. the ease of doing business the country stands is in the
second place even the manufacturing value added it is the number one among these even
equalities of income it stands in second place. But current account balance it is in second
place. Compared to New Zealand because it has surplus.
The second comes the New Zealand because it provides business opportunities to everyone
but eco-friendly economy because their country provides the 1 corruption precepting index
and also first in ease of doing business but developed they provide transparency in doing
business. due to balance of payments are negative even in other terms it is first due to one
factor it stands in second place
The third comes the Qatar because there is more imports from other countries and ease if
doing business it stands in 77 place . but has lower inflation and unemployment rate,
2) The country which has a more promising as a potential new market first comes New Zealand
because FDI is more in these country and have the market flexible has various market
segmentation through PESTEL analysis the business can be done easily because the
commencement and starting of business is risk free from world bank the only barrier will be
technology because it is not the hub of tech unlike other countries but automation is
possible due to transparency in business is followed the tax rate is lesser than compared to
Vietnam and Qatar
The next country is Vietnam because it is developing and has a stronger economy compared
to these two only lag it income level but rest it has a has technology and political , social-
economic, economic ,legal and environmental its has supportive for every kind of business .
there is a natural resources for business and manufacturing power and buying power is
more and supply is also more there is less environmental factors like only flood and heavy
rainfall can affect the business rather is very less.
The Qatar has ease of doing business but only there is more imports to be done for
manufacturing and selling a product the tax rate for import are less but the environmental
and political conditions and major provider in only petroleum products but for the future it is
not the adaptable place for business. The economy is based on petroleum products has no
long-term future for business. even IT services are increasing the environmental and social
economic conditions doesn’t support the for the better promising in for new potential
market.
But the possible country the more promising in a potential new market is New Zealand and
Vietnam