Professional Documents
Culture Documents
How Significant or Importance Relationship in Management and Customer Significance of CRM
How Significant or Importance Relationship in Management and Customer Significance of CRM
Significance of CRM
1. Acquisition
2. Retention
3. Extension
What is CRM
CRM is an integrated approach that manages a company a company interaction with the
existing and future customers. It harps to identify, acquire and maintain customer for successful
growth of the business. It enables business organization to plan and coordinate to reach cross
different department and channels.
A CRM model use smart technology for organizing automating summarizing sale customer
service marketing and technical support.
The CRM model help the business to monitor and control the business activities along with
addressing end to end customer requirements besides CRM focus.
1. Create database describing the customer their purchasing behavior and their relationship
with the company.
=============================================================================
23-01-2020
==============================================================================
29-01-2020
Contract
When one party offer to the other party for sale or purchase of any type of product which are
loyal then the other party accept this officer this is called agreement. When both parties
consideration are fulfilled then agreement become convert into contract
Who is customer?
The SBP in the prudential has been define the customer as under
A person who has open an account in a bank or is holder of deposit / deposit certificate are any
instrument repressing deposit / replacing money with the bank or has borrow for the bank.
In case of Foley us hill and others following criteria has been determined by court
Section 131 of the negotiable instrument act give protection to bank for collecting a cheque of
the receive payment for a customer of a cheque cross generally and specially to himself
provides the acts input faith without negligence of the relationship of customer established
Duration of relationship whether short term or long term does not affect the customer position.
Section 131
Non liability of bankers receiving payment of cheque subject to the provision of this act relating
to the cheque crossed account payee where a banker is good faith with act negotiable receives
payment for a customer of a cheque crossed Generally or specially to himself and the customer
has to title or a defective title there to the banker shall not owner of the cheque by reason any
of having received such payments.
Types of Negligence
1. Ordinary Negligence
2. Gross Negligence
3. Criminal Negligence
==============================================================================
30-01-2020
1. Death of customer
2. Insolvency (bank corruptly)
3. Court decision (succession certificate)
4. Banker own decision
=============================================================================
06-02-2020
=============================================================================
12-02-2020
Objective
Global impact
A. Financial fraud
B. Money lending
C. Tarrant money
Prevent bank from being used
Don’t allow your customer for any risk on bank behalf
Purpose
Procedure
NA DRA
Source of income
Passport
CIB credit
Nationality proof
Planning risk and standard risk
Allied Bank
KYC from account opening
Account Title
Verification
Source of income
Average annual income
Mode of transaction
Risk profit
Minor account
Credit administration
Check list
All type of term and condition are mention approving the loan from if the customer react all
term and condition and then sign copy of CLP
CLP
Credit line proposal before the loan approving the finance manager ost t=check the customer
repeating capacity
To check the type of business and also check the business worth
Memorandum of association
Business
Capital
Trade type
Articles
Director
Employee
Responsibility of employee
Salary of employee
Mortgage
Types
Legal mortgage
Register mortgage
Pledge
==============================================================================
27-02-2020
Types of Accounts
Any person have capacity to make a valid contract can open an account after completion of
certain prescribe formalities for the bank customer can also give special standing in section
regarding operation of account off course both the parties that is customer and bank have
certain obligation which they have to fulfilled as per law and banks SOP’s
Types
1. Individual Account
A. Personal Account
B. Minor Account
C. Perda Nasheen Account
D. illiterate Account and disable account
E. Student account
2. Joint account
A. Both signatory can operate
B. Other or service
C. Anyone can operate account singly
3. Partnership account
A. Document to the obtained
B. CNIC of all partners
C. Partnership deed
D. Resection of Partnership deed
=============================================================================