Burger King - Statistics & Facts (Release date: Apr 28, 2020)

Burger King is a quick service restaurant chain operating restaurant worldwide with
headquarters based in Florida, United States. The restaurant chain was founded in Florida in
1953 under the name ‘Insta-Burger King’. Insta-Burger King was purchased in 1954, by its two
Miami-based franchisees David Edgerton and James McLamore, who renamed it 'Burger King'.
Much like many quick service chains, its menu has since grown to include options such as
breakfast, dessert, and signature menu items such as the "Whopper". Most recently, Burger
King has released the "Impossible Whopper", made with a plant-based patty, to appeal to those
reducing meat consumption. These days, Burger King is amongst the most valuable quick
service brands in the world with a value of over seven billion U.S dollars in 2019.

In 2019, globally famous quick service restaurant chain Burger King operated and franchised a
total of 18,838 restaurants worldwide. The vast majority of those stores were franchised
restaurants, only 52 remained company-operated. Burger King’s revenue was at 1.78 billion
U.S. dollars during its 2019 fiscal year. Of the total revenue, 80 thousand U.S. dollars was
earned through company-operated restaurants, while 1.7 billion U.S. dollars was from franchise
and property revenue. Burger King’s restaurant sales amounted to 76 million U.S. dollars in
2019.

After several changes in ownership Burger King was taken public in 2006 via its IPO by TPG
Capital, which had purchased the company in 2002 for about 1.5 billion U.S. dollars. In 2010,
Burger King was purchased by the investment firm 3G Capital making it a privately held
company. Investment firm 3G Capital went on to purchase the Canadian coffee house
chain Tim Hortons in 2014, an indirect subsidiary of RBI merging the restaurants under the
parent company Restaurant Brands International (RBI). Both Burger King and Tim Hortons
maintain separate brands and headquarters despite Restaurant Brands International being a
single publicly traded company, which began trading in December of 2014. Additionally, on
March 27, 2017, RBI purchased Popeyes Louisiana Kitchen (via Orange, Inc) adding the
restaurant to their subsidiaries.

Burger King uses differentiated targeting strategy so as to address the needs of the customers

accordingly. Most of the fast-food chains position themselves on the serviceability &
convenience factors and Burger King is not an exception to this.

 Burger King always reinvents and rejuvenates itself with new and highly innovative
offerings. It introduced plant-based sandwiches called Impossible Whopper, which
attracted new customers and helped the company to beat 2nd quarter profit expectations
in 2019.
 Burger King recently released a repulsive ad showing a preservative-free burger
deteriorating over 34 days. This attention-grabbing ad ensures that consumers always
recognize the brand for being all-natural.
  Burger King’s earnings increased by nearly 30% after launching a healthier sandwich
known as Impossible Whopper. The company can exploit the ever-increasing demand
for healthier foods by increasing plant-based options in its menu.
 From Asia to Africa, the Middle East, and Latin America, emerging economies offer
unsaturated markets and a high potential for growth.
 During the pandemic, in an attempt to revive the restaurant industry, Burger King has
sent out a tweet asking customers to order from McDonald’s.
 Less capital intensive -90% of Burger king outlets are owned by franchisee,
a strategy which helped them in being focused towards innovating their menus rather
than worrying about finances.
 Strong Product line: Apart from offering hamburgers in different sizes, it also serves
grilled burgers, breakfast meals, beverages, desserts, sandwiches, Chicken items. It is
the 2nd largest fast food restaurant chain in the world in terms of number of restaurants
& sale.

Burger King: ad spend in the U.S. 2010-2019 (Release date: July 2020)
Burger King raised its advertising spending to 372 million U.S. dollars in the U.S. in 2019.
However, their investment in advertising in the country decreased between 2017 and 2018 by
17 million dollars. In fact, up until then, since 2016 the chain has been lowering its promotional
spending in the country. At the same time, Burger King’s parent company Restaurant Brands
International saw an increase in global ad expenditures of roughly 65 million dollars, reaching
858 million in 2019.
Sales of Burger King worldwide 2013-2019 (Release date: February 2020)

The statistic shows the restaurant sales of Burger King from 2013 to 2019. In 2019, the
sales amounted to 76 million U.S. dollars.
Supplementary notes:
 Fiscal year ended December 31 of each year.
 Includes Restaurant VIEs Burger King merged with Canadian coffee chain Tim
Hortons under parent company Restaurant Brands International in December 2014.
On March 27, 2017, Restaurant Brands International acquired Popeyes Louisiana
Kitchen, Inc. and its consolidated subsidiaries.
American customer satisfaction index scores of Burger King restaurants in the
United States from 2000 to 2020* (Release date: July 2020)

This statistic shows the American customer satisfaction index scores of Burger King
restaurants in the United States from 2000 to 2020. Burger King's American Customer
Satisfaction Index (ACSI) score was 76 in 2020, which was consistent over the past
three years. Comparatively, competitor McDonald’s only scored 69 points in the 2019.

The limited-service restaurant industry was not measured in 2004 due to a change in
quarterly measurement system that was in place at that time.

Supplementary notes (ეს ჩვენთვის საზომის განმარტება)

*The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level
with 100 being the highest and best possible score. The ACSI is an economic indicator based
on modeling of customer evaluations of the quality of goods and services purchased in the
United States and produced by both domestic and foreign firms with substantial U.S. market
shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce
and e-business), more than 225 companies, and over 200 federal or local government services.
Limited-Service Restaurant - Establishments whose patrons generally order or select items and
pay before eating. Food and drink may be consumed on premises, taken out, or delivered to
customers'locations.