INFINITEA

.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Group 7: Bolima Deris Diesta Mates Vacal

 TOPIC OUTLINE

1. Business Overview 11. Primary and Secondary

2. Facts about Infinitea Competitors
3. Franchising Infinitea 12. Advantage against their
4. Marketing Strategy competitors
5. Advertising Strategy 13. Existing process
6. Mission and Vision 14. SWOT Analysis
7. Goals and Objectives 15. Improved process
8. Infinitea Ampid 16. Recommendation
9. Products
10. Menu
 BUSINESS OVERVIEW

The founders of Infinitea took interest in Asia’s unique culture of tea drinking- it’s this
interest that became the inspiration to the establishment of Infinitea back in 2010
 BUSINESS OVERVIEW

Infinitea is a food service

company established in
2010, specializing in healthy
milk tea. The concept is
inspired mainly by Asia’s
unique culture of tea
drinking – which in many
Asian countries, is an
important part of a
ceremony in entertaining
customers, that reflects a
sign of respect and value for
the guests.

Guaranteed made from 100%

freshly brewed loose-leaf teas of
high quality for an overall
healthier lifestyle.
 ALL YOU NEED TO KNOW ABOUT INFINITEA

Mr. Edison T. Uy, CEO of Infinitea

Established in year 2010.

Head Office: D. Tuazon St.

Barangay Lourdes Quezon City
Philippines

Headquarter: Quezon City, NCR

Branches: 400 branches

nationwide

Website: www.infinitea.com
 Facts about Infinitea

1. More than 90% of their shops are

operated by franchisees.
2. They remain committed to franchising
as a way of doing their business
3. They have always been a franchising
company and have relied on the
franchisees to play a big role in the
system’s success.
4. It is hailed as one of the
fastest-growing Milk tea franchise in
the Philippines
5. They provide hands on training
.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Franchising Infinitea

Owning an Infinitea shop is a tremendous opportunity

Here are some of the basic requirements and Information you need to know before
franchising an Infinitea Shop

Franchise Term is 3 yrs and

Required space must be 30-40 sqm
renewable without fee

Total Investment is from Php 300,000 Location must be available upon

to Php 500,000 signing the franchise agreement
 Franchising Infinitea

Things to consider before franchising Infinitea

● With the current COVID-19 pandemic the availability of franchising opportunities

with Infinitea may be limited
● If Infinitea is still accepting franchisees, chances are franchising opportunities are
only accepted in selected areas.
● The milk tea business is a product that is rapidly saturating the market.
● Prior knowledge and experience in handling a business or a diverse crew of
people are ideal.
● Capable of managing the business while adhering to Infinitea’s rules and
regulations.
● Willing to set time aside to personally oversee the shop’s flow of operation.
 MARKETING STRATEGY

Seasonal Designs Free Wifi

Suggest Up size orders Combo Meals

Promotional discounts Loyalty Cards

Couponing Promo Bundle Promo

 MISSION AND VISION

Infinitea is a company focused on providing the Best milk tea and tea based drinks on the
Market. The Company aims to bring the Milk Tea Experiences closer to each home and to
provide customers with a one of a kind tea experiences by ensuring that we use only the best
and fresh ingratiate in the making of our drinks.

GOAL AND OBJECTIVES

The Company goals is to bring Milk tea Experiences closer to home while its objective
tea to convert Coffee drinks to Milk tea Drinks
 ADVERTISING STRATEGY

Social Media Platforms

 ADVERTISING STRATEGY

Official Website

http://www.infiniteamilktea.com/
 ADVERTISING STRATEGY

Posters
 SWOT ANALYSIS

STRENGTHS
● Well known and trusted brand
● Trends
● Free wifi, charging socket & board
games
● You can stay as long as you want
● Cold ambiance, aesthetics
● Online availability
WEAKNESSES
● Small space
● Unavailability of some products
● Dependent to the external suppliers
● Slow technological innovation

OPPORTUNITIES THREATS
● Maximize space ● Economic Factors: Inflation,
● New technology recession
● New markets or services ● Demographic changes
● Local to global expansion ● Weather
● Add new varieties ● Growing Competition
● Open or build own suppliers ● Pandemic
● Green marketing
 ALL YOU NEED TO KNOW ABOUT INFINITEA AMPID

Owner/Franchisor:
Jaquelene Planas

Location: Ampid San Mateo Rizal

Number of Employees: 4
employees

Date of Franchise: June 2017

Facebook page: Infinitea Ampid

San Mateo Rizal
 INFINITEA PRODUCTS

Infinitea offers a wide variety of drinks which is not limited only to Milk tea but it also include Frappe’s, Fruit Tea, Hot drinks and many more.

Milktea Original Tea Frappe Fruit Tea

Iced Series Lemonade Soda Pops Hot Drinks

INFINITEA MENU PRICE RANGE

Milk Tea : Php 65-Php 115

Hot drinks : Php 95

Frappe : Php 90-Php 140

Original Tea : Php 70 -

Php 90

Ice Series : Php 75-Php

105

Soda Pops : Php 90

Lemonade : Php 75-Php

95

Fruit Tea : Php 45-Php 85

Soya Drinks : Php

85-Php 105
 PRIMARY AND SECONDARY COMPETITORS

PRIMARY COMPETITORS SECONDARY COMPETITORS

1. CHATIME 1. CHOWKING
2. GONG CHA 2. SHAKEY’S RESTAURANT
3. BUBBATEALICIOUS 3. JOLLIBEE
4. FARRON CAFE 4. MCDONALD’S
5. BULA TEA 5. STARBUCKS
6. BLOSSOM MILK TEA 6. DUNKIN DONUT
7. MACAO IMPERIAL TEA
 ADVANTAGE AGAINST THEIR COMPETITORS

Infinitea’s products are almost the same with their competitors but they are promoting healthy
products and focusing more on tea than coffee. Their advantage is they are concerned for
those who are health conscious consumers having their sugar level content. The customers may
choose their prefer sugar level of their tea, frappe or shake.
 Cashier writes
Customers go to
Start counter.
order at a piece of
paper,
E
X Cashier gives a remote Cashier takes the
Cashier repeats the
I device (serves as a
number to the
money and gives
order and ask for
the customers
S customer) change.
name.
T
I Cashier pass the Barista takes the Barista makes the
N paper to Barista order order

G
P Customer goes
Remote device
Barista pass the
R back to the counter
beeps.
finished product to
and get the order the counter
O
C
E Customers
can either NO
Customer goes out
End
S stay or go
out.
of the shop.
Yes
S
Customer stays and
relax for a while.
 Exclusive real time with the owner

Our questions:

1. Overview of your business

2. When did you franchise your business?
3. What is the effect of Covid 19 in your
business?
4. How did your business cope up especially
during this pandemic?
5. What are the things that you improved in your
business?
 ANSWERS to our question

1. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you
fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for
an overall healthier lifestyle. We also serve variety of coffees, Frappes, Fruit Teas and more.
2. We started our business in June 2017. My siblings love to go and buy their favorite Infinitea
beverages at Infinitea Nangka Marikina. Since our family is fond of taking risk in business, we
decided to franchise one.
 ANSWERS to our question

3. The main effect of COVID19 in our business is the continuous decline of our profit since March of 2020.
The transition of students to online school brought a huge negative impact in our sales.

4. The implementation of safety and precaution against COVID 19 is visible to the store such as but not
limited to social distancing of chairs, signage both inside and outside of the store. Also, the adjustment in
business operations and the number of staff per shift is decreased.

5. The store already tried to partner with the big delivery platforms like Food Panda to provide extended
service to our customer.

Answered by: James Planas, Store Manager/Son of the owner

 IMPROVED PROCESS
PROCESS FLOW CHART

Customers will
Customers will Customers will
search the store of
Start download the food proceed to
Infinitea Ampid in
panda application. Infinitea’s menu
the search bar.

Yes

Customers will
Do you still
Proceed to None select their desired
have anything
payment process. product that they
else to order?
want to order.

Wait for your Milk

tea or other
Place your order
beverages to be End
delivered.
 RECOMMENDATION

Upon examining the existing and current or

improved process of Infinitea Ampid with
regards to their Online ordering process. Our
group came up with this idea of creating an
Application exclusively for infinitea.
 RECOMMENDATION
PROCESS FLOW CHART

Customers POV

Customers will Customer will fill

download the up the personal Proceed to
Start application from information Infinitea’s menu.
Google Play Store. required.

Yes

Do you still Select your desired

Proceed to None have anything product that you
payment process.
else to order? want to order.

Wait for your Milk

tea or other
Place your order
beverages to be End
delivered.
 RECOMMENDATION
PROCESS FLOW CHART

Infinitea’s POV

The staff will check

Cashier receives a thoroughly the The staff will
notification of customer’s order. accept the pending
Start order from his/her (tea,quantity and request order of
screen location of the the customer.
customer)

Infinitea’s rider Orders will be Staff will write the

will deliver the packed and Barista will make order in a piece of
order to the prepared for the order. paper and
customer delivery. forwards it to the
barista.

Customers will
confirm that they
received their End
orders.
THANK YOU!