TABLE OF CONTENT

Contents Page Number

1.0 EXECUTIVE SUMMARY iii

2.0 INTRODUCTION 1

3.0 NEW PRODUCT DEVELOPMENT 2

3.1 Definition 2

3.2 Classification of NPD 2

3.3 New Product Development Process 3

3.3.1 Research & Development 5

3.3.2 Product Design/ Features 7

3.3.3 Concept Testing 8

3.3.4 Test Marketing 11

4.0 CONCLUSION 12

5.0 REFERENCES 13

6.0 APPENDICES 14

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1.0 EXECUTIVE SUMMARY

Report is the practical part of the theoretical subject marketing ENT600. The sole
objective is to familiarize the student with the practical manipulation of business
organization. This report has been written to know about the causes that lead to the
launching new product.
Kitchen is an important part that must have in a house. It is a room that used for
cooking and food preparation in a dwelling or in a commercial establishment. The
evolution of the kitchen is connected to the invention of the stove and the development of
water infrastructure which capable to supply water to homes. Before the advent of the
modern pipes, water was brought from an outdoor source such as wells, pumps or springs.
The sink is one of the most important parts of any kitchen. We can end up feeling
rather lost and uncertain of what to do when we encounter sudden problems with the
kitchen sink. There are a few different way that can use when try to unclog drain. First,
we have to reach down and see if we can see the obstruction. Next, it’s just a matter of
grabbing onto the residual food and debris and pulling out. We can also try a chemical
product that’s designed to dissolve the blockage if another way doesn’t work. Therefore,
super-duper anti clogging is perfect choice to prevent clogging problems and next help
the housewife to ease their work.
SINKU Sdn Bhd focused on the development of sink named super-duper anti
clogging. As we know, every housewife will face clogging problems. Therefore, this
product is created to overcome this problem. Our product is a sink designed with
combination of a foundational sink, multifunctional faucet complementary accessories
like integrated grinder and oil filter system. The sink is helpful for housewife to do their
house chores. We have made effective improvement to the sink that no other designer has
implemented before. The result is a sink that provides many advantages over ordinary
sinks on the market and still have a competitive price.

In a nutshell, we don’t just intend to market and sell our product, but to market and
sell customized information, solutions and a total-quality environment. This will ensure
we establish the marketing in business. Our main target for this product is for housewife.
It is also good for laboratory which can separate the waste chemical and water and next
prevent the clogging problems.

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