CONCEPTUAL FRAMEWORK

What is the basic reason behind using Short Message service (SMS) by
the people? SMS is becoming famous more and more as the time
passes by because it facilitates more extended modes of
communications. Making the modern technology like mobile phone,
computer, internet it is actually promotes or influence people to use
SMS services by people who are used to technology. Besides the
special aspects of communications, conflict avoidance and privacy
protection will enforce the impact of perceived effectiveness of SMS
for communication. Furthermore there is an interesting fact which
shows differences between females and males on the influence
mechanism behind their attitude towards SMS. In an attempt to
understand the effect of gender differences on text messaging, factors
from five models on human behavior: Diffusion of Innovation (DI), End
User Computer Satisfaction (EUCS), Theory of Reasoned Action (TRA),
Theory of Planned Behavior (TPB), and Technology Acceptance Model
(TAM) were explored. Emotional factors were also investigated. This
research looked at text messaging behavior using variables from the
Rogers model of human behavior known as Diffusion of Innovation.
According to roger the, important characteristics of an innovation
include:

• Relative Advantage - the degree to which it is perceived to be better

than what it supersedes

• Compatibility - consistency with existing values, past experiences

and needs

• Complexity --difficulty of understanding and use

• Visibility -- the visibility of its results

Well the result after the research were the statistical analyses were
based on a sample of 153 completed surveys. Since the surveys were
collected in undergraduate college classes, the response rate was near
100%. Of the surveys collected 63 (42%) were from males and 89
(58%) were from females. Overall, the average age was about 33
years of age, but 55% of the sample population was the 18-24 year old
students. Their remaining portion of the sample (45%) was over 24.
The study of communications through instant messaging based on
modern platforms Such as the Internet and cell phones has gained
more and more ground in recent Years (Ramirez et al., 2008). In this
study, we are interested to explore the attitude towards SMS, which
is a learned predisposition or afterthought to respond to a person’s
positive or negative feelings after using SMS (Fishbein and Ajzen,
1975). Attitude towards SMS instead of behavioral intention to adopt
is the focus of this study as we are interested in the post acceptance
evaluation of SMS after the users have been using SMS regularly.
Besides the perceived effectiveness of SMS for communications, we
also include other favorable or unfavorable concerns, such as
perceived ease of use and subjective norm, which is peroxide by the
number of person sending SMS to the respondent in a week, to
investigate a person’s attitude towards SMS.

FACE TO FACE COMMUNICATION

Due to the advancement in technology in technology people are

having a great advantage of speaking over the internet. Face to Face
communication has bought in many changes and made peoples work
easier. Talking about its advantages it has made meeting held in far
places easier, bought people closer and helped in marketing process.
Face to face communications affected the other communication
process as people now a day’s hardly text massages and communicate
through postal service. As we are moving forward towards
development various changes are taking place. We are moving away
from the olden methods of communication and entering into a new
communication method.

Theoretical Framework
SMS is taken into consideration to be a shape of recent era and a
tremendous frame of research helps the view that using any particular
new generation is decided by behavioral intentions to apply it, while
behavioral intentions are decided by users’ perceptions concerning
the system. The validity and explanatory strength of those fashions
had been tested throughout many structures and contexts (King and
He, 2006) and SMS seems to in shape properly into those categories
(Tung, 2004; Kim et al., 2008). By the use of mobile cellular networks
because the platform, SMS is characterized as instant (nearly actual
time in message delivery), cost-powerful (very reasonably-priced in
sending SMS regionally and overseas), and ubiquitous verbal
exchange tool (Markett et al., 2006). People will commonly use SMS
as a shape of succinct and clean communication approach (as it's far
extra specific to have something written to keep away from false
impression even as humans are relating to crucial statistics together
with financial institution account numbers, phone numbers, or venue
and time table of a meeting). SMS is likewise ubiquitous as users can
nearly ship SMS everywhere and each time they want. Thus, it
became observed to be capable of permit humans to adjust plans
spontaneously (Ling and Yttri, 1999) and to coordinate different styles
of , e.g., sending an SMS message to propose a next phone name or e-
mail (Eldridge and Grinter, 2001).In the use of SMS, younger humans
have emerge as very adept at inventing their own, often personal
languages for extra powerful and intimate communications
(Segerstad, 2005;Hakkila and Chatfield, 2005). As a result, SMS is used
to bring social or emotional Content material and is turning into extra
expressive and social in character (Kopomaa, 2000). With those
properties, SMS might be a powerful way of communication.
According to TPB, perceived effectiveness exchanges of SMS for verbal
exchange refers back to the belief that SMS might be a powerful way
for communicate. This notion of the effectiveness of the usage of SMS
for non-public communications will very probably have a positive
effect at the mindset in their users. Thus, we expect the subsequent
hypothesis.

REFERANCE

1. Vincent Cho, Humphry Hung .(2020) The Effectiveness of Short

Message Service for Communication.

LINK:- https://watermark.silverchair.com/jjcmcom.

2. S.E. Kruck. (2013) Does Gender Play A Role In Text Messaging

LINK:- https://scholarworks.merrimack.edu/

3. Retrieved November 29,2020 from

LINK:- https://www.researchgate.net