Designed for: Designed by: On 28/04/2019

dd/mm/yyyy
The Business Model Canvas AdGradus AdGradus
Iteration # 1

Key Partners Key Activities Value Propositions Customer Relationships

What type of relationship does each of our Customer
Customer Segments
Who are our Key Partners? What Key Activities do our Value What value do we deliver to the customer? For whom are we creating value?
Who are our key suppliers? Propositions require? Which one of our customer’sFind thearehashtags
problems we /
Segments expect us to establish and maintain with
Who are our most important customers?
helping to solve? them?
Which Key Resources are we acquiring Our Distribution Channels? influencers that best
What bundles of products and services are we Which ones have we established?
from partners? Customer Relationships?
Which Key Activities do partners perform? Revenue streams? suit the brandHow
offering to each Customer Segment? / are they integrated with the rest of our business
Which customer needs are we satisfying? model?
product. How costly are they?
-Development of
the platform and - help find the -Periodic reports
crawler. hashtags/influencers -PME’s
on the campaign’s
-Continuous that best suit the -Single Entities
-Investors development
analysis of the costumer.
-Social Media and/or new
blogosphere.
(instagram) hashtags
- Different levels of - Monitorization of
-Influencers suggestions.
investment. the campaign’s-Technical support.
-Markets impact through ROI? Agencias e
Associations Engagement? ??? Empresas que
apostam no instagram
Key Resources - Continuous Channels como canal de
What Key Resources do our Value Propositions monitorization of the Through which Channels do our Customer Segments
vendas /
want to be reached?
require? campaign’s impact. How are we reaching them now? comunicação
Our Distribution Channels? Customer
Relationships?
- Easy and How are our Channels integrated?
Which ones work best?
Revenue Streams? accessible platform Which ones are most cost-efficient?
How are we integrating them with customer routines?

Aqui deveriam estar os canais de

Não comunicação com os vossos potenciais
percebo o clientes. Instagram , Linkedin e Google Ads
-Crawler
-Custom Metrics -Different payment que querem -Website as parecem-me lígicos
options that offer dizer com our Software
different types of isto
Platform
campaigns.

Cost Structure - Monthly salary Revenue Streams

fees. For what value are our customers really willing to pay?
- Monthly fees from the payments
What are the most important costs inherent in our business model?
Which Key Resources are most expensive? - Technical For what do they currently pay? options selected by the costumer.
Which Key Activities are most expensive? platform How are they currently paying? - Percentage from paid
How would they prefer to pay?
maintenance. partnerships between
How much does each Revenue Stream contribute to overall revenues?
- Advertisement. influencer/brands.