NICOLE BLAIR

9952 Applegate Lane, Brighton MI 48114 ● 248-760-2830 ● blairni2@msu.edu

EXPERINCE:

Franco Public Relations Group – Public Relations Coordinator – May-August 2020

o Worked directly on more than six different accounts that were diverse in industries. From nonprofits, human
services; to B2C, Michigan-wide restaurant franchise; to B2B, automotive dealership supplier; and more.
o Created media releases for nonprofits to promote fundraising campaigns garnering over 5 media
placements across online, print and broadcast media.
o Drafted social media content and graphics for nonprofit and B2C clients that generated fundraising and
up to 300+ likes/engagements per post.
o Conducted social media research for relevant user generated content and notable calendar observations
for team to leverage content planning.
o Created and maintained comprehensive media list for various platforms and beats using Cision (local
reporters, bloggers)
o Complied weekly report for banking client to monitor competitor activity and client coverage amid
COVID-19 providing insights to the Paycheck Protection Loan coverage.
ITC Holdings Corp. – Marketing and Communication Intern – May-August 2018
o Wrote multiple articles that were used to communicate effective information internally to employees and
externally to stakeholders through ITC’s external-facing website and newsletters.
o Collaborated with the Marketing and Communications team to redesign the company’s intranet portal.
o Produced several videos for internal and external communications by scripting and conducting
interviews for video case studies, shadowing video shoots with DTE and Ford Motor Company, and
completing post-production video editing with Adobe Premiere.

OTHER EXPERINCE:

No.VI Coffee and Tea – Shift Manager- July 2015-August 2017

o Mentored and trained both new and established employees; and allocated responsibilities for a team of
15
o Operated all social media accounts by updating posts and statuses every shift, increasing Instagram
followers by 200.

EDUCATION:

Michigan State University, East Lansing, MI – Graduation: May, 2021

Broad College of Business
Bachelor of Arts, Marketing
Minor in Retail Management
Cummulitive GPA: 3.71 / 4.00
Dean’s List: 6 Semesters
Study Abroad: Social Sciences in Rome (May-June 2019)

CERTIFICATION:
o HubSpot: Social Media Marketing Certification Course – completed August 2020