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En 321 Proj 3 Short Report 3
En 321 Proj 3 Short Report 3
Minkoff, and American Eagle. I chose to analyze these three companies because they are all at
three different price levels. Christian Dior is a French luxury goods company, Rebecca Minkoff
is a fashion company known for women’s handbags, clothing, shoes, and accessories, and
American Eagle is an American lifestyle, clothing, and accessories retailer, popular for their
assortment of jeans.
who has a very large fan base around the world. This post
celebrity who has many loyal fans. I believe this post is meant
for jobs.
Rebecca Minkoff uses Instagram to post images of new products, many of the images
have Rebecca Minkoff modeling the products. Rebecca Minkoff’s post uses ethos since she is
the face, co-founder, and CEO of the company which establishes credibility. The Instagram posts
get positive feedback, and Rebecca Minkoff actively responds to comments and questions on her
posts which makes her seem more personable and engaging to consumers and fans. Rebecca
Minkoff was founded in 2005 and is still a growing brand, using Instagram to promote new
products has helped them gain more recognition within Millennials and Gen Z consumers on the
creativity and engagement rate will get to be featured in a duet post on Addison Rae’s Tiktok and
Instagram. The overall hashtag on Tiktok had 3.6 billion views, and Addison Rae’s dance
tutorial for the challenge had 31.1 million views. This was a very successful campaign that got
the audience involved and increased awareness for the new American Eagle campaign.
All three brands used ethos because it helps establish credibility with the brand, and is a
good way to get a celebrity or influencer’s followers to be interested in the brand. Most brands
right now use Instagram as a way to advertise and promote their products, but a newer form of
advertising that appeals to a large, mainly younger demographic, is on Tiktok. Brands must be
creative on Tiktok because the videos are short, and usually following a trend will increase the
chances of a video becoming viral. Tiktok currently generates the most engagement with the
The brand I would help with social media and marketing out of the three brands is
Christian Dior. Although Christian Dior has a high status in the market and a good social media
presence on Instagram, they should use Tiktok as part of their marketing strategy because brands
that successfully use Tiktok receive the most engagement and attention online right now. On
Tiktok, they could try to create a new challenge revolving around fashion, follow an existing
trend, post videos of fashion shows and behind the scenes, or post videos of celebrities doing
things while wearing Dior. Brands who have used Tiktok correctly have been successful at
advertising and increasing their brand awareness. It is important right now for brands to appeal to
Gen Z consumers because they are the generation currently entering the workforce and will