Indian market research companies

IMRB

Bureau Of Indian Standards

ICMR - Indian Council for Market Research, Market Research Company

 Cross Tab - Online market research agency

 Delphi Research Services - Market research organisation
 Diksha Research, Coimbatore - Online market research and public relations services
 IMRB International, Mumbai - Market research agency
 Lamcon Finance & Management - Market research, financial planning and consultancy
 Market Pulse - Market research & entry strategy services
 Nielson India - A leading market research agency
 Protech India - Market research, consulting & database publishing services
 Rural Relations - Rural marketing services
 Rushabh Direct Marketing - Direct marketing, mailing & database management
services
 Sampling Research - Market research and analytics services
 Samsika Marketing Consultants - Marketing consultancy & brand management
courses
 TNS India - Market research services provider in Delhi
 Tecnova, Gurgaon - Market research consultancy services
 Telebrands India - Offers telemarketing services

ACTIVITIES

The MRSI is involved in furthering market research interests through a variety of events. The Annual Seminar MR WORKS! is a
shining example of sharing research experience within and outside the industry to propagate community learning through a series
of case studies / research papers. The Annual MR Symposium is an ongoing effort to disseminate and build awareness of
powerful MR tools, which can provide guidance to many on the burning business issues prevalent today. Apart from this, the
MRSI also has plans for basic training for research, field and analysis experts, which shall be available soon.

PROMOTIONAL ACTIVITIES

executed Promotional activities for major blue chip organisations like road shows, In shop promotions, call centres,
H2H, help line, school promotions, etc. 

TRACK RECORD
Display & Merchandising
• Sony : Display Contest in Kolkata + Suburbs
• Philips : Merchandising for Water Purifier
• Kodak : Merchandising and shop display
• Sony : Implement and monitor Display Contest for Dealers
• Eureka Forbes : Implement and monitor Display Contest for Dealers
• Tetra Pak : Retail Audit monitoring and display hygiene on monthly basis
Mystery Customer
• Sony : Mystery Customer Audit
• Samsung : Mystery Customer for Television
• Jaquar : Mystery Customer Audit
• Johnson & Johnson : Mystery Customer for Contact Lenses
Road Show & Launch
• Hindustan Unilever : Road show for Lux Body Wash & Lakme 
• Elf Lubricants : Road show to promote lubricants in Bihar & Orissa
• Tata Tele Service : Road show for Tata Indicom in districts.
• Lipton Ice Tea : Launching & Prmotion of new product
• Tata Tele : Road show in West Bengal districts

School Activity
• GSK Pharma : School promotion for Chicken Pox and DTP Vaccine
• GSK Pharma : School Principles meet for Vaccine awareness 
• Kelloggs : Promotion in schools in Kolkata for last 7 years.
• Sony : School Groups programme for Stuart Little II.
• NIIT : Invitation to 600 School Principals for Software launch.
• Mattel : Conducting Inter-School Scrabble contest.
• GSK : Invitation and Events in Eastern India for School Principals.
• Manorama Year Book : Promotion of MYB amongst all colleges in W.Bengal

Medical
• Infar : Gastro-Intestinal products retailing
• Johnson & Johnson : Mystery Customer for Contact Lenses
• GSK : School Principal meets for vaccination program
• Nova Nordisk : Road show for diabetes awareness exhibition.
• Novartis : Market Study for Pharmaceuticals formulation
• Wockhardt : Vaccination camps for Bio-Vac 

Automotive

 Mahindra & M : Promotion of Scorpio

 Reva EV : Launch of Electric Vehicle

Others:

 HSBC Bank : Festival Décor and Promo Activity

 Philips : Consumer contact activity pre-World Cup

  Eureka Forbes : Health Yatra activity for Database

 Tata Tea : In-shop promotion of TT Gold in 300 outlets

 Eureka Forbes : Health Yatra activity for Database

 UTI Bank : 7 events for awareness of spl. Products for senior citizens for morning walkers in Parks

 Ponds Deo : Consumer contact and sampling

 Eureka Forbes : Promotion of Aquaguard for morning walkers in parks

 Sony : Retailing of Sony batteries

Nature of Work

Market research involves data collection and data interpretation required for analysis and predictions for guiding business and
related decisions. Research is conducted for assessing consumer opinion related to brand name, trademark, product design,
packaging etc. for providing services to a company for its marketing and new product ventures. The study of competitors is part
of this function. Market Research also incorporates research related to sales methods and policies. Sales campaigns, sales quota
allotments and commissions are based on information related to geographical distribution of sales, seasonal impact on sales,
demo graphical changes influencing sales etc. Assessment of other aspects such as consumer demand and opinions, consumer
reaction to price, product or service quality, need and utility are market research exercises required for suggesting improvements.

Market Research involves the following stages :

Project planning - Planning of all details for the market research exercise. This is carried out by the project in charge in
consultation with statisticians who determine the sample size and the nature of inputs in the questionnaire requiring
interpretation. The research could be qualitative or quantitative.

Designing a questionnaire - Psychologists and demographers prepare the questionnaire and decide upon the locations and mode
(interview, personal/mail/phone) for the survey.
Field Interview - Door to door interview is carried out by field staff who complete questionnaires by asking questions from
respondents. The job involves field work i.e. home visits, market study, tours of other cities

Statistical Interpretation - This involves tabulation of each item of the questionnaire. The responses are counted and
report prepared. Data analysis is done as a team exercise to interpret the findings

Analysis - Market analysts analyse the data on the basis of the objective of the research and make interpretations and
suggestions.

Geographical Information makes demographic data useful.

Market research executive and investigator

An important person in the research team is the market research analyst. Results after having gone through statistical measures
for authentic quantitative evidence are analysed for forecasting which serves as a basis for planning and coordinating most of the
activities of the firm. Besides the interpretation of results market research executives work as a team with the production,
distribution and advertising personnel to interpret the results of their findings for suggesting improvement in an existing product
or in planning new products.

Work Environment

Market Research requires minimum of a 40 hour office work. Often when the deadlines have to be met working time goes into
late hours. Some travelling is required for planning a research exercise or for collecting data. The office work involves working
on the computer and hence it is essentially a desk job.

CAREER PROSPECTS:-

Research Manager - Quantitative

New Delhi, DL | Imrb International

Tele Executive
Delhi, DL | Imrb International

Tele-executive
Delhi, DL | Imrb International

Group Business Director -probe Qualitative Research

New Delhi, DL | Imrb International

Insights Director - Probe Qualitative Research

New Delhi, DL | Imrb International

Group Business Director -probe Qualitative Research

New Delhi, DL | Imrb International
Group Business Director
New Delhi, DL | Imrb International