An unprecedented rise of Digital Marketers in Bangladesh during COVID-19

When e-commerce businesses like Chaldal, Othoba, Daraz and many more are on the verge of their
paramount growth during this pandemic, the scope of work in digital platforms are emerging in a
considerable scale simultaneously. With an aim of starting a new business in E-commerce or F-commerce
platform, a number of mindful initiators are either looking for digital marketers to maintain their online
businesses, or learning the fundamentals of digital marketing at the minimum by enrolling in different
online courses or by watching YouTube tutorials.

On the other hand, while people who lost their jobs are looking for a new source of income, a substantial
proportion of these unemployed individuals are adopting skills on digital marketing tools. Some succeed
to become the early bloomers, whereas some are entirely novice in this field. Whatever the scenario and
the agenda is, the number is growing in the air.

Besides, our nation is adopting digital marketing readily, as this can be positioned as a useful skill for the
future career in the long run, even after the pandemic ends. Under this current circumstance, digital
transformation is not only a prospect, but also a key to save our economy. As there is a huge shift in
consumer behavior towards digital market, any marketer with a minimum knowledge in digital field can
expect a great outcome from the business.

In the near future, our business industry is expected to become digitally agile. With that being predicted,
marketers are preparing themselves to become digital specialists to establish the digital transformation
successfully in our country.