1.

To inform

2. To persuade

3. To remind

Pre-industrial age

Industrialising age

1. Local Evolution of Advertising as Industrial age

Objectives of Advertising economic tool Post- industrialising age
2. Regional
Global interactive age
Geography
Central Topic
3. National

4. International

DEFINITION:
Classification of Advertising Concept of Advertising
1. Consumer advertising

2. Industrial advertising

American Marketing Asociation has defined

Target Audience
3. Trade advertising advertising as "any paid form of non-personal
presentation of ideas , goods and services by an
4. Professional advertising identified sponsor"

1. Print media advertising

2. Electronic or broadcast media advertising

3. Outdoor media advertising Media use

4. Other media

1. Direct action & Indirect action advertising

2. Primary and Selective advertising

Functional and Objectives
3. Product and Instutional advertising