Ayesha Rehman Chaudhary

200005-MBA2

Case study Ontella Pickdeck

Question 1

Positioning Statement

Sarah (The Parent)

For parents who wants to make memories by taking pictures of their family, Ontella piuckdeck provides
solution to easily transfer pictures from phone to PC without spending a lot of time and memory issues
because the process of transferring pictures is easy and you can transfer pictures anytime.

Steve (The Young Professional)

For professionals who wants to stay in the market by using latest technology ,Ontella pickdeck provides
solution to easily transfer pictures from phone to PC anytime, anywhere because it provides solution to
professionals to share pictures at the spot to get connected with clients instantly.

Regina (The Teen)

For teens who wants to share moments with their social media family, Ontella pickdeck provides
solution to easily share pictures directly from phone to social media so you can stay connected with
friends by sharing pictures of every moment.