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BSBMKG417 Assessment Task 1
BSBMKG417 Assessment Task 1
BSBMKG417 Assessment Task 1
Assessment Task 1
Unit Code And Name: BSBMKG417 Apply marketing communication across a convergent industry
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Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 1 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
UNIT CODE AND TITLE: BSBMKG417 Apply marketing communication across a divergent industry
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Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 2 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
Performance objective
You will demonstrate skills and knowledge required to identify, describe and work within the convergent
environment.
Assessment description
You will respond to a set of short-answer questions.
Procedure
1. Review the questions in Appendix 1.
2. Using online research and review of real or simulated business documentation (such as policies and
procedures related to marketing communications and marketing plans), answer the questions.
3. Submit your answers to the questions within the agreed timeframe and in accordance with the
specifications below.
Specifications
You must submit:
● written answers to the short-answer questions in Appendix 1.
Your Assessor will be looking for demonstrated evidence of your ability to conduct online research and
review real or simulated business documentation, such as policies and procedures related to marketing
communications to:
● identify the characteristics and points of difference between traditional and convergent approaches
to marketing communication
● explain how customers take a central and empowered role within convergent marketing
● list the impact of convergence on the traditional siloed industry
● identify the current key technologies and distributed services that impact on convergent solutions
● list the type of experts and business networks appropriate to a convergent marketing solution
● list relevant and current legislation, regulations and organisational policy for the field of marketing
communication.
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 3 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
Short-answer questions
1. What are two characteristics and at least one point of difference between traditional and convergent
approaches to marketing communication?
2. How do customers take a central and empowered role within convergent marketing?
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 4 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
3. What is the role of the traditional siloed sectors to client requirements? Give at least one example.
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 5 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
5. What are the current key technologies and distributed services that impact on convergent solutions?
6. What are potential points of integration? Refer to at least one (real or simulated) business case study,
marketing campaign or marketing plan to illustrate points of integration.
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 6 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
7. What are two types of experts and business networks appropriate to a convergent marketing solution?
Give at least two examples of how advice or networks can assist or have assisted you in your work,
referring to a real or simulated case study campaign.
8. What are at least three relevant Acts, regulations or mandatory codes of practice impacting the field of
marketing communication?
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 7 of 8
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1
8A. For each of the three, give at least one example of how a real or simulated case study organisation has
complied with the Act, regulation or code with respect to convergent marketing activities.
Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 8 of 8