Holy Rosary College of Santa Rosa, Inc.

Tagapo, City of Santa Rosa, Laguna

SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

COMPANY LOGO

This study entitled “My Tshirt Company—a business plan for the manufacturing of tshirts
has been prepared and submitted by the following students:

Name of group members

Alphabetical Arrange by Surname

In partial fulfillment of the requirements in Entrepreneurship for the Strand of

STEM/ABM/HUMSS

Submitted to:
ARMAN JOSEPH T.MANLALANGIT
SUBJECT TEACHER
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

TABLE OF CONTENTS

Chapter 1 Executive summary …………………………………………………….

Chapter 2 Management and
Organization………………………………………………………..
Chapter 3Product Plan………………………………………………………
Chapter 4 Market Plan……………………………………………………….
Chapter 5 Financial Plan………………………………………………………………………
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

CHAPTER 1- EXECUTIVE SUMMARY

My T-Shirt Company will offer personalized, good quality, and fashion. able printed
casual T-shirt wear that are attuned to the needs of the youth in Bulacan. Historical data
shows that there is an increasing demand for t-shirts among the high school and college
students in Bocaue, Bulacan. However, the existing five big competitors are not able to
meet such demand resulting to a big gap. This means that there is a big unmet demand of
the market in the printed silkscreen t-shirt. Our primary strategy is to offer customers a
variety of options for choosing their own custom shirts. Most of the orders will be for white
t-shirts; however other colored t-shirts will be available both for women and men. The
customers may choose from the existing designs, supply their own, or have our graphic
designer create a design for them. Our business will initially operate a home-based and use
social media (e.g. Facebook and Twitter) to showcase designs and actual T-shirts with silk
screen designs for ease of browsing and ordering. Any customer will have the option to
pick-up their merchandise or have it delivered at their convenience. The pre-designed
shirts will also be available on school bazaars, local bazaars in Bocaue, and fairs on some
occasions. My T-Shirt products have a number of competitive features that will be used to
its advantage to achieve market penetration such as its large catalog of graphics and the
affordability of the shirts.

Initial capitalization for the business is Php 49,700 good for a one-month expense. Expected
revenue for Year 1 is Php 147,532.80 while total cost of goods sold amounted to Php
568,800.00.
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

CHAPTER 2- MANAGEMENT AND ORGANIZATION

Company Name: My Tshirt Company

Logo:
COMPANY LOGO

Address: 88 Ocampo Street, Bocaue, Bulacan

Vision Statement: My T-Shirt will be a leading provider of personalized, good quality, and
fashionable printed casual T-shirt wear that are attuned to the needs of the youth.
Mission Statement: My T-shirt is a socially responsible company providing high quality,
personalized, and reasonably priced printed T-shirt which caters to the clothing needs of the
youth in Bulacan.
Key personnel: manager
Workforce and Support personnel: graphic designer/production assistant Organizational chart:

Ownership: Single Proprietorship

Capitalization: Php 49,700.00
Compensation and incentives: Minimum wage based on daily rate as provided by law.
External Management Support: Parents and Entrepreneurship teacher will be tapped as
Advisory Council.
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

CHAPTER 3- PRODUCT PLAN

Purpose of the Product

My T-Shirt will offer customers a variety of options for choosing their own custom shirts. Most
of the orders will be for white t-shirts; however other colored t-shirts will be available both for
women and men who are looking for casual Yet trendy shirts. The customers may choose from
the existing designs, supply their own, or have our graphic designer create a design for them.

Product’s Unique Features

My T-Shirt have two unique features. The first is the wide array of graphic designs and create
your own or personalized design, graphics, and slogans that connect the and reflect their opinions
and personality. The second unique feature is the high quality of screen printing which is made
from the premier silkscreen ink and paints, and handled with utmost care in every print. Below is
the sample of a T-shirt design

SAMPLE SHIRT
SAMPLE SHIRT

Material and Equipment requirements and sources of supply. The materials requirements and
their sources are as follows:
MATERIALS SOURCE
Screen Printing Press Silkscreen printing store in divisoria
Wood Screen Hardware store in Bulacan
Lightbulb Hardware store in Bulacan
Shirt Wholesale Store in Divisoria
Transparency and acetate film Books store in Bulacan
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

Production Process And Controls That Will Be Used To Manufacture The Product
Below is the Silk Screen Process using the Photographic Emulsion Method

1. Create your Design

 Print out a solid image design on a transparency paper
 Or cut out a stencil pattern depending on the design
2. Prepare the frame
 Coat the screen with photo emulsion
 Leave it to dry in a darkroom from light and heat, especially direct sunlight
3. Transfer Image
 Lay screen on top of a black cloth or board for better light absorption.
 Place the transparency or stencil on the screen with scotch tape or lay a piece of
glass over the image to hold it tight to the screen
 Expose the emulsion under a light source, preferably a lightbulb or in direct
sunlight, for 20-30minutes to harden
4. Clean the screen
 After emulsion has been exposed, remove transparency
 Rinse off the ink on the screen with water until the design can be seen
5. Screen the shirt
 Lay the shirt top of the silkscreen press
 Mount the screen in the clamps of the press and push the screen down
 Place a small amount of printing ink along the top of the screen then
pull it over the image with a squeegee
6. Clean up
 Lift the screen and remove the shirt to dry
 Immediately wash off the ink on the screen so it can be used again in the future,
as the ink dries fast and can ruin the screen
 Iron or oven the shirt after has been dried to heat set it and prevent the design
from washing out after repeated washing
The t-shirt printing quality control will be ensured in each of the step in the production process
based on standard since screen printing is an old technique that has stood the test of time. The
Photographic Emulsion Method is one of the most popular methods for printing onto t-shirts;
screen printing can produce durable and long lasting result. However, a labor intensive initial
setup means screen printing is most cost effective when printing in bulk. When screen printing
complex designs or designs with more than four to five colors, the owner manager will supervise
and work closely with the graphic artist/production assistant to be sure that the best quality will
be produced as desired. The quality control of the T-shirt is of utmost importance. This means
that the quality of the T-shirts to be used and the prints needs to be top notch. A pattern that
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021
fades and cracks or a t-shirt that shrinks and rips easily will make the
customer to come back and repurchase. Quality t-shirts encompass several
factors, including fit, sizing, material, softness, and weight.

Distribution Logistics
My T-Shirt Company will initially operate home-based and use social media (e•g. Facebook and
to showcase designs and actual T-shirts with silk screen designs for ease of browsing and
ordering. Any customer will have the option to pick-up their merchandise or have it delivered at
their convenience. The pre-designed shirts will also be available on school bazaars, local bazaars
in Bocaue, and fairs on some occasions.

Regulatory And Other Compliance Issues

My T-Shirt Company will be registered as a single proprietor enterprise with the Department
Trade and Industry provincial Office. A Barangay clearance will also be secured before it applies
for a Mayor's permit to operate as a home-based business micro enterprise. The BIR registration
will also be done after getting all the necessary registration documents and permits from DTI
Barangay, and Mayor's Office. The owner/manager and the graphic designer/ production
assistant will be registered with the Social Security System.
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

CHAPTER 4- MARKET PLAN

Market Analysis which includes demand and supply vis-å-vis competitors

Historical Data Total Supply: Previous 5 years T Shirts Total
Demand Sold by the competitors per year Supply
A B C D E
Year 1 196,029 1110 1221 1343 1477 1625 6776
Year 2 245,037 1221 1343 1477 1625 1788 7454
Year 3 306,296 1343 1477 1625 1787 1966 8198
Year 4 382.870 1477 1625 1788 1966 2163 9019
Year 5 478,588 1625 1788 1966 2162 2379 9920

The above table shows that there is an increasing demand for t-shirts among the high
school and college students in Bocaue, Bulacan. However, the existing five big competitors
are not able to meet such demand resulting to a big gap. This means that there is a big
unmet demand of the market in the printed silkscreen t-shirt.

Marketing and Sales Strategies

Marketing Strategy
An aggressive marketing campaign will aim to increase the visibility for My T-Shirt. This will
emphasize the customer's preference to completely customize or personalize their design. My T-
Shirt will utilize a number of different venues to communicate this message.
 Social Media - the company will be active on social media platforms, specifically
Twitter, Facebook, Instagram and Pinterest, to increase awareness and visibility to the
younger generation, particularly the millennial.

 Student organizations - the company will attempt to gather data of the various student
groups who actively purchase shirts for their members. A linkage will be established with
them so that they become aware of the MY' T-Shirt products. This will be achieved
through a combination of sponsorship of student organization events as well as
advertisements through tarpaulins and flyers that specifically target this demographic.
Sales Strategy
The sales strategy will emphasize that ordering and buying a shirt from My T_Shirt is very
easy, accessible, and a pleasing experience. The sales effort will work on the possibility of
having its own website in the long run, the main tool sed for ordering. It will be quite important
to have a friendly, easy to use web interface in the future course of the business.
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021
My T-Shirt will also rely on three other factors to help boost sales. The first
is exemplary customer service. Having excellent service will provide the
customer with the feeling that the business is looking out for the customer's interest. Second,
when a customer places an order, they will probably be excited to see the finished product, so
MyT-Shirt will ensure the shortest turnaround time possible. Lastly, sales will be boosted by
offering customers a very good product• MY T-Shirt will ensure economical value for the t-shirt
without sacrificing its quality•

Product Characteristics Or Features

My T-Shirt products have a number of competitive features that will be used to its advantage
to achieve market penetration.
 Large catalog of graphics — customers will be offered an array of designs or graphics
to choose from which are conceptualized by the in-house graphic designer. Your T-
Shirt! pays a royalty for use of these graphics.
 Affordability of the shirts — teenagers still being dependents and having a limited
budget to splurge, it is favorable for them to have access to inexpensive yet quality
shirts

Pricing Policy

My T- SIZE OF SHIRT PRICE(PESO) Shirt

Company Small 160 will adopt the
differing Medium 170 price based
on the Large 180 size and the
Extra Large 190 Complexity
of the design policy.
As such, below is the pricing scheme that will be adopted:

MARKET SURVEY RESULTS

SUMMARY OF FINDINGS

SALES PROJECTION

Total daily short term production: 48 Cups

BEEF
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021
No. of Unit Unit Unit Price Total

Month selling produced / produce produce sales per

weeks day d d Month

/week /month
June 2 22 110 220 ₱40 ₱ 8,800.00
July 4 22 110 440 ₱ 40 ₱ 17,600.00

August 4 22 110 440 ₱ 40 ₱17,600.00

September 4 22 110 440 ₱ 40 ₱ 17,600.00

October 2 22 110 220 ₱ 40 ₱ 8,800.00

TOTAL 16 110 550 1955 ₱40 ₱70,400.00

Long term
2017-2018

Total long term production for 1st Year: 96 Cups

BEEF (44 Cups)

Unit Unit Unit

No. of Total
produced produced produced Price
week Sales
per day per week per month

October 4 44 220 880 ₱48 P 42240

November 4 44 220 880 ₱48 42240

December 4 44 220 880 ₱48 42240

January 4 44 220 880 ₱48 42240

February 4 44 220 880 ₱48 42240

March 4 44 220 880 ₱48 42240

 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021
4 44 220 880 ₱48 42240
April
May 4 44 220 880 ₱48 42240

June 4 44 220 880 ₱48 42240

July 4 44 220 880 ₱48 42240

August 4 44 220 880 ₱48 42240

September 4 44 220 880 ₱48 42240

TOTAL 48 528 2640 10560 ₱48.00 ₱506,880

Long term projection 2017-2018 for Beef Fil-In Rice: the monthly production is 880 cups

and the sales of ₱ 42240 per month with the total of ₱ 506,880 for 1 year of production.

Market Analysis Summary

The demand for silkscreen printed shirts in Bulacan has shown steady growth over the last 5
years. It was observed that high school and college students are among the biggest market for the
product. These market segments favor trendy and quality shirts at an affordable price. To
increase market penetration, My T-Shirt will offer a large catalog of graphics aside from the
affordable shirts to its intended market segment. At the same time, aggressive marketing
campaign will be done to increase the visibility for My T-Shirt through the use of the social
media and tapping the various school student organizations. My T-Shirt offers price differential
based on the size and the complexity of the t-shirt design with price ranging from Php 160-190.

Market Survey Results

Summary of Findings
 Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

CHAPTER 5- FINANCIAL PLAN

Start-up Summary
370
Expenses Cost/pc shirts Year 1
Screen printing press 4,500.00 4,500 54,000
Wood screen (50 uses/pc) 600 3,600 43,200
Squeegee 400 400 4,800
Silkscreen fabric ink (60 shirts @ €5/shirt) 300 1800 21,600
Photo emulsion (10-15 screens @ PI 6/shirt) 250 4,500 54,000
Lightbulb 100 100 1,200
Shirt 50 18,000 216,000
Transparency or acetate film 5 1,500 18,000
Utility 800 800 9,600
Labor cost   13,000 156,000
Permits and licenses   1,500 18,000
TOTAL   49,700 596,400
Holy Rosary College of Santa Rosa, Inc.
Tagapo, City of Santa Rosa, Laguna
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021