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    Dobbie's goals for White Rock Skimboarding were to expand its business and offer affordable skimboarding lessons. The company's main competitor, Kayotics Skimboards, had strengths in brand recognition but weaknesses in customer service. White Rock Skimboarding's two main consumer groups were teenage boys and families with children. Teenage boys wanted high performance boards while families prioritized safety and value. Both groups were influenced by social media and bought products during summer months. Key success factors in the industry included quality equipment, brand recognition, and community involvement. The financial situation had strengths in low overhead but weaknesses from relying on seasonal sales. Expanding the business risked higher costs but could increase sales and brand awareness. Custom board

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    Dobbie's goals for White Rock Skimboarding were to expand its business and offer affordable skimboarding lessons. The company's main competitor, Kayotics Skimboards, had strengths in brand recognition but weaknesses in customer service. White Rock Skimboarding's two main consumer groups were teenage boys and families with children. Teenage boys wanted high performance boards while families prioritized safety and value. Both groups were influenced by social media and bought products during summer months. Key success factors in the industry included quality equipment, brand recognition, and community involvement. The financial situation had strengths in low overhead but weaknesses from relying on seasonal sales. Expanding the business risked higher costs but could increase sales and brand awareness. Custom board

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    23 views5 pages

    Homework Assignment #1

    Uploaded by

    lukmaan
    Dobbie's goals for White Rock Skimboarding were to expand its business and offer affordable skimboarding lessons. The company's main competitor, Kayotics Skimboards, had strengths in brand recognition but weaknesses in customer service. White Rock Skimboarding's two main consumer groups were teenage boys and families with children. Teenage boys wanted high performance boards while families prioritized safety and value. Both groups were influenced by social media and bought products during summer months. Key success factors in the industry included quality equipment, brand recognition, and community involvement. The financial situation had strengths in low overhead but weaknesses from relying on seasonal sales. Expanding the business risked higher costs but could increase sales and brand awareness. Custom board

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    of 5

    White Rock Skimboarding Case

    BMBA 100

    Week 2 – January 13, 2020

    1. What are Dobbie’s goal’s personally and for White Rock Skimboarding?
    Dobbie’s personal goal is to begin working in a consulting industry in Toronto, Ontario. His goal for White skim
    boarding was to make it successful and to expand its skim boarding business to new territory and he was also hoping
    to give skim boarding lessons to children on a very reasonable rates through his company white rock skimboarding.

    2. What are the strengths and weaknesses of White Rock Skimboarding’s major competitor Kayotics Skimboards?
    Strengths Weaknesses
    3. Who are the two main consumers of White Rock Skimboarding’s products and what are their characteristics?
    Who are they?

    What they want?

    When they buy?

    How they are influenced?

    4. What are some Key success factors required to be successful in the Skimboarding Industry?
    5. What are the strengths and weaknesses of White Rock Skimboarding’s Financial Situation?
    Strengths Weaknesses

    6. What are the pros and cons of Dobbie not expanding White Rock Skimboarding?
    Pros Cons

    7. What are the pros and cons of Dobbie expanding White Rock Skimboarding to other beaches in the Vancouver
    area?
    Pros Cons
    8. What are the pros and cons of Dobbie ordering and selling custom skimboards?
    Pros Cons

    9. As Dobbie, what would you do and why?

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