Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
 Investors – (Trustees, Government,
Foreign entities, individuals, etc.)
 Government – (Establishing University in
PPP model)
 Different dept.s and ministries of
Government – (MHRD, UGC, AICTE,
MCI etc.)
 A number of missions of Govt. – (AIM,
Start up India, Kaushal Vikas, Digital
India etc.)
 Promotional and Branding agency –
(Brand promotion)
 Admission & Marketing Agency –
(Reaching to target students)
 Placement partners – (Companies who
recruit, placement agencies)
 Technology Service Provider –
(providing tech interface, managing IT
assets & providing process automation)
 Test coordinator – (Conducting
admission test)
 Accreditation Agency – (Government,
Private and International)
 Knowledge Partner – (providing support
on instructional designing and content
development)
 Partner Institutes – (joint program,
exchange program and joint research)
 Financial institutions – (Banks, NBFC
etc.)
 Brand Ambassador
 Alumni – (Lifelong brand promotion)
 Publication agencies
 Study centres (Distance learning)
 Campus developer – (Architect, real
estate)
 Different service providers in the
campus – (Security, Health, Dining etc.)
 Vendors – (Supplying different assets,
goods and services)
 Local district administration and police
 Original land owners
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
 Course development
 Awareness generation (marketing) of
our courses
 Recruit teachers and fellows
 Give admission to the students
 Provide campus living services
 Teaching
 Take assessment of students
 Conduct research
 Conduct different programs eg skill
development, entrepreneurship
development etc.)
 Placing our students
 Help in IPR protection and
commercialization
 Give support to start ups and companies
 Advocacy for the Univ. as well as the
whole industry – promote brand India
 Proper implementation of different
Govt. Programs eg digital India, swachh
Bharat etc.)
Key Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
 Course content and knowledge database
 A no. of collaboration platforms such as
centres and departments for acquiring,
developing, reshaping and sharing
knowledge
 A large pool of qualified and committed
teachers and fellows
 A dedicated pool of administrative staff
 Infrastructure and facilities for
conducting teaching and research and
for living support to teachers and
students
 A robust technology platform for
conducting all the University works
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each
Customer Segment?
Which customer needs are we satisfying?
 Produce knowledgeable, disciplined and
responsible citizens for the nation who
are passionate to serve our Country i.e.
India
 Providing high quality world class
education together with many life skills
to our students such as sports, ethics,
culture, leadership, entrepreneurship
etc.
 Providing entry into job market for our
students
 Providing entry into globally renowned
Univ. for higher studies for our students
 Giving employment to Teachers &
Fellows
 Professional & Skill development
o Helping partner organizations to
meet skill gap
 Developing IPR
 Developing knowledge centre for the
disposal of the nation
 Patent commercialization
 Startup support – (knowledge and
investment)
 Providing access to market, talent,
knowledge and expertise to our partner
institutions
 Promote India’s long tradition for
knowledge and cultural integration and
its pluralism to the World
What type of relationship does each of our Customer For whom are we creating value?
Segments expect us to establish and maintain with them?
Which ones have we established? Who are our most important customers?
How are they integrated with the rest of our business model?
How costly are they?
 Advisory and guidance for students and  Students – (the most important
personized campaign inviting applications customers and the reason for our
for the different programs. Self-service existence)
application, get test date, appear for  Governments – (for research grant
test, appear for interview, get selected, project)
pay fees online, come to University for  Research institutions - (for joint
registration, enroll for course and start research projects)
studying  Academic partners – (domestic &
 Advocacy level support to the international)
Government and apply for research  Industrial Partners – (for sponsored
grants keeping greater public interest in research project, organizing training
mind programs, workshops etc., for patent
 Collaborative relations with other commercialization, royalty fees etc.)
research institutions, academic partners  Patients for medical school
and corporate partners. Closed
relationship to develop IPR, Patents,
trade secret etc.
Channels
Through which Channels do our Customer Segments want to be
reached? How are we reaching them now? How are our Channels
integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
 Teaching and research at the University
campus – (On campus)
 Teaching and research at the premises
of our partner institutions and
organization – (Off campus on site)
 Conducting teaching fully over the
internet – (Digital channel, MOOCs)
o Conducting teaching and delivering
course content over postal service,
internet and study centres
(Distance learning)
o Conducting teaching in Social
Media (LinkedIn, Facebook etc.)
 Conducting teaching partly over the
internet and partly on campus – (Hybrid
channel)
 Conducting program in TV, Radio,
magazines and newspaper (Mass media)

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay? How are they currently paying? How would they prefer to pay?
Which Key Activities are most expensive? How much does each Revenue Stream contribute to overall revenues?

 Acquisition cost for land – (Capex)  Fees received from students for academic activities and living in the campus. (From Alumni, it is alumni fees)
 Building and construction cost – (Capex)  Consultancy fees (fees received to provide consultancy to different industry and academic partners)
 Purchase of IT and non IT assets for University works – (Capex) o In case of medical school, income comes from the consultation and treatment of patients, selling other
 Equity investment in startup companies in Incubation Centre – (Capex) medical services such as pharmaceuticals, pathological services, nursing services etc.
 Operational and maintenance cost to maintain all the assets for the proper working  Income from sponsored research
 Cost to develop course content – (Professional instructional designers and content developer)  Grants from Government, research organization, international institutions
 Fees paid to (eg. Royalty) partner institutions and/or organization for transferring knowledge  Royalty fee (for letting other organization or institution to use in-house developed IPR)
 Fees if there is any to be paid to all the partners mentioned in ‘Key Partners’ section  Patent commercialization fee (received as a royalty or fees received to transfer patent ownership)
 Salary paid to teachers and fellows  Market development fee for partners (eg. giving access to domestic market to foreign partner. Sometimes, fees
 Salary paid to all the administrative staff (Administrative expenses) can be substituted with knowledge sharing)
 Scholarships, stipends and grants  Hosting fee for organizing many events such as workshops, seminars, webinars, conclave, sports event, talent
 Library and database subscriptions including purchase of books, periodicals etc. and taking subscription to other search event on behalf of partners
libraries and global databases  Dividend income from the stake at a startup company (in case of continuing operation) or profit from the sale of
 Marketing expenses including promotion, road shows, advertisements, branding, digital marketing etc. stake at a startup (in the case of selling off)
 Costs to conduct seminars, workshops as well as bringing thought leaders to University premises, visit of special  Interest income from extending loans to our students, employees, startup companies etc.
guests (Such as Heads of the State, Ministers, Celebrities etc.)  Endowment income (income from the large pool of donations)
 Cost to conduct special events not related to education such as sports, annual festivals etc.  Advertisement income for partners’ promotions at special occasions
 Academic and non-academic consumables  Income from University publications
 Travelling and other guests visit costs  Income from renting space to vendors to provide on campus services such as pharmacy, health centre, grocery
shop, restaurants etc.

This Business Model on Indian Education Industry has been developed by Rajesh Maji (r4rajesh(at)live.com) with the help
of Business Model Canvas developed by Strategyzer (www.strategyzer.com)