Press Release Power

Steps To Accurately
Press Release
PREWRITING
Secure Permission or releases: Securing

Write a
Securing the permission from the boss for
boss for using information or data in press
data in press release. Information is
is always sensitive.
Choose the media: For press release
we must choose media - newspaper,
newspaper, periodicals, radio, television
television etc.
Verify The Facts:
Always double check the facts in your press releases to make s u r e
they’re accurate. Sending out a press release with inaccurate
information can kill your credibility and hamper your future P R efforts.

S o the information must be Verified.

Steps To Write a Press Release
 STEP T W O : Writing
 Write t h e company name a n d the
word ‘Press Release’ i n the middle
o f the page.
 Write the word ‘TO’ on the l e f t
margin of t he page following b y the
name o f the media.
 Then the word ‘FOR’ followed by
d a t e the press release will be
published.
 T hen t h e word ‘CONTACT’
followed by y o u r full address.
 Press Release Format
 Below a r e some basics about the f o r m a t o f a press release.

 U s e 8 1/2-inch x 11-inch paper.

 U s e a minimum of one-inch margins o n e a c h side of t h e page.

 U s e a bold typeface for t h e h e a d l i n e s to d r a w attention.

 ALWAYS include a p o i n t o f contact.

 U s e title case. Capitalize t h e first letter o f all w o r d s in t h e h e a d l i n e (with t h e

 exception of: "a," "an," "t h e ," o r prepositions s u c h as: "of," "to," o r "f r o m ") . T h e
combination of u p p e r and lo we r c a s e makes it e a s i e r to read.

 Complete the paragraph o n o n e page instead o f carrying it over onto t h e n e x t

page.

 U s e date o r ‘For Immediate Release’ t o alert t h e r e p o rter if t h e information c a n

Here is some sample completed
press release’s sample’s.
Leave one and one half
inch margins o n all
sides o f your press
release.
I f press release cover
more than one page
write the word more a t
t h e bottom o f all pages
except the last one.
Type ‘END’, XXX or # # #
a t the bottom of the
last page to indicate
the end o f the press
release
When A Press Release published
by following inverted ‘pyramid’
style that means the press release
containing very important facts.
The most important part will
be appeared to the top.
STEPS OF ACCURACY OF PRESS RELEASE
Receiving
 During receiving the press
release ask release ask yourself
following questions-
1. Have I answered the first
W’s of of journalism ?
2. Is the Language ok?
3. Have I mentioned important
facts?
facts?
4. Are Paragraph concise?
5. Is grammar & spelling is ok ? Etc.
 IMPORTANT POINTS O F P R E S S
PELEASE
Informational Method
 W hen t h e writing the first 6. Are the facts verified ?
draft o f your press release
Structural Method
a s k yourself following
question-  Keep the paragraph short.
1. W h a t i s special or different  Write the press release i n o n e
about t h i s person or product or t w o p a g e s . A s h o r t press
or event? release is more likely t o be
read a n d distributed.
2. W h o i s m y audience ?
 Language must be fresh and
3. Which m e d i a should receive stylist.
the press release?
4. W h a t does this product ,
person or e v e n t mean for the
readers ?
5. W h a t cost o r saving a r e
involved?
 Conclusion
[ T h e conclusive paragraph is
k n o wn t h e “boilerplate” and can
contain n o more t h a n 3 - 4
lines. A s h o r t "about" section,
providing independent background
o n t h e issuing company,
organization, o r individual. H e r e
y o u should explain future
aspects, yo u r o r a i m i n
meeting t h e current market o r
success. In general w h a t y o u
intend t o d o achieve.]
Contact Information:
[Company Name]
[Address]
[Telephone]
[Website]
Thank You