BPME 3073 / Entrepreneurship

Matric No:_________________

Based on the scenario given:

a) Assess how the creative thinking process being applied in the development of this
product by describing each of the FOUR (4) phases in a creative process.

Phase 1: Accumulation of Knowledge or Background

 To get an idea accepted, they must first get personal backing of a member of the
main board.
 Then an inter-disciplinary team of engineers, marketing specialists and
accountants are set up to take the idea further.

Phase 2: Incubation Process

 3S manager, who was a member of a church choir, wanted to mark the pages of
his hymnal so he could quickly find them.

 A bookmark would not do, because the piece of paper could easily fall out. The
manager needed something that would adhere to the page but would not tear it.

Phase 3-The Idea Experience

 The manager needed something that would adhere to the page but would not tear
it. Back at work, the manager asked one of the members of the research and
development department if an adhesive existed that would do this.

 One did, but it never had been marketed because the company found that the
adhesive was not strong enough for industrial use.

 At the manager’s request, a batch of the glue was prepared and applied to small
pieces of paper that could be used as bookmarks.

Phase 4-Evaluation & Implementation

(20 marks)

 As the manager who had requested the product began to think about the new
product, he concluded it has been used other than as a bookmark.

 Secretaries could use it to attach messages to files, and managers could use it to
send notes along with letters and memos.

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 BPME 3073 / Entrepreneurship

Matric No:_________________
 In an effort to spur interest in the product, the manager had a large batch of these
“attachable” notes-now called Post-it notes-made, and he began distributing them
to secretaries throughout the company.

 Before long, more people began to ask for them. The manager then ordered the
supply cut off and told everyone who wanted them that they would have to
contact the marketing department.

 When the department became inundated with calls for Post-it notes, it concluded
that a strong demand existed throughout the industry for these notes, and full
production began.

a) Discuss why the manager had the Post-it notes sent to secretaries throughout the
company.

The manager had the Post it notes sent to secretaries throughout the company because
managers need to get the information from the secretaries and also give them the
information required to them.  Secretaries could use glue to attach message and the
managers could send notes along with letters and memos. In an effort to spur interest in
the product, the manager had a large batch of these “attachable” notes-now called Post-it
notes-made, and he began distributing them to secretaries throughout the company.
However, it was not only the objective, but also the reason was that employees are the
first customers who forward their messages to the different places because they belong to
various locations. Thus, the main objective was marketing his product through
employees.

(10 marks)
b) Identify the difference between entrepreneurship and intrapreneurship.

Aspects Entrepreneur Intrapreneur

General Definition is a person who takes a is an employee of the
considerable amount of risk organization who is
to own and operate the paid remuneration
business, with an aim of according to the
earning returns and success of the
rewards, from that business unit, for
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 BPME 3073 / Entrepreneurship

Matric No:_________________
business. which he/she is hired
or responsible.

Dependency Is in dependent in his Is dependent on the

operations entrepreneur, example : the
owner
Risk Bears the risk involved in Does not fully bear the risk
the business involved
Operation Operates from outside Operates form within the
organization chart
Orientation Begins his business with a Set up his enterprise after
newly set up enterprise working someone else’s
organization

The primary difference between an entrepreneur and intrapreneur is that the former refers
to a person who starts his own business with a new idea or concept, the latter represents
an employee who promotes innovation within the limits of the organization. In this article
excerpt, we are providing you with some other important points of distinction between
the two.

(10 marks)
c) Identify personality traits that typically characterize successful entrepreneurs.
(10 marks)

 Informational
To obtain the latest, accurate and clear, entrepreneurs must have the intelligence network
of internal and external networks for business intelligence.

 Visionary
Entrepreneurs who have the vision to make the best decisions and to consider the
challenges, threats and opportunities to be exposed.
For example, Tan Sri Mustapha Kamal who has a vision in advancing the real estate
industry in this country.

 The independent-mind
Independent-minded person can see, to seize and analyze the opportunities that exist by
itself.

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 BPME 3073 / Entrepreneurship

Matric No:_________________
 Competitive
Competitive person will always be a 'world leader'
Entrepreneurs will find a viable new ideas and to integrate these ideas into a rational and
creative solutions.

 Optimistic
Represents the characteristics of entrepreneurs who are always thinking forward and
always think positively towards action will be taken.
Tan Sri Lim Goh Tong - Genting Highlands project at a time when the project was
described as hopeless and a waste of time.

 Leadership
Charismatic leadership, the leadership of 'transactional', transformational leadership and
leaders 'visionary'.
END OF QUESTIONS

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 BPME 3073 / Entrepreneurship

Matric No:_________________

HONOUR PLEDGE FORM

In my honour I, PAVITRA NADARAJA name 259037

, (matric number) , as a student from the school SBM (the name of the

school/) , Universiti Utara Malaysia have neither knowingly given nor received

any inappropriate assistance in academic work on this assignment for the course BPME

3073

name of the course (course code) . I have also not plagiarized or be complicit with

those who do. I pledge that throughout the and duration of receiving this remote learning

assessment task till submission. I have been honest and observed no dishonesty.

Signature

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 BPME 3073 / Entrepreneurship

Matric No:_________________

Name: PAVITRA NADARAJA

Date: 19/11/2020