Q2. What were Boise’s major strengths and weaknesses?

Ans. Major strengths of Boise Automation:

 Boise has a state of the art product line. It provides a technology which is more advanced
than its competitors. This technology as used by Boise differentiates it as a premium
automation systems manufacturer, making it a major attraction for some companies.
 The company has always strived for a high customer satisfaction, which is another major
strength. Boise provides very high quality, tailor made automation systems to its
customers. It provided the whole system as a turnkey solution designed according to the
customer’s choice.
Major weaknesses of Boise Automation:
 The advanced technology used by Boise has also been one of its weaknesses. It is so
complex that there were many complains from the customers about the platform not
being user friendly. The time taken to learn and train about the system is immense.
 The aggressive sales strategy of Boise is another weakness of the company. The sales
team is more focussed on fulfilling large targets rather than meeting customer needs. This
had created a gap between the customer service part of Boise. The advanced technology
as pushed by the company can also be off putting to a customer if the service aspect is not
met properly.