Assessment Task 3

1. Change Management Plan for Samson Media

Answer to the Question No:1

Samson Media
Change Management Plan

Introduction
Samson media was a renowned polishers of magazine with change of technology people are now moving to
digital media to read magazines so the company has now brought strategic change in their business so the
company has shifted their business into digital platform so the company does not need any printing man as
well as distribution man.so the company changes their procedure for recruiting printing and distributing man
rather they need to make a policy and procedure for recruiting the personnel who will involve in digital media
task. The jobless person may sue against the company because the company has sacked them without
arranging a job and demand compensation for their work if the company does not provide any compensation
to them.

Project Sponsor
Amir Johnson leads the change project and is accountable for ensuring the project and change plan are
implemented

Project Objectives
 Increase return on capital employed to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a digital format
only.
 Close the printing and distribution site.
 Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and more contract
staff.

Change Objectives and Principles

The objective of the change process is to compete with the other competitors in the market as other
companies are doing their business in online platform. The following principles support the change process
1.The change process must be compatible with the culture of the organization
2.The change will start from the top level of the organization
3.The change needs to make every layer of the organization
4. The company needs to engage all the stakeholders of the company

The workers who has been jobless company needs to negotiate to solve the problem and if possible take
necessary steps to arrange a job for them

Change Plan Elements

For changing their strategy, the company needs to take permission from the government where the others
company can create a pressure on the government not to permit the company as it increases their
competition so the company face obstacles to get permission. The company may suffer from the economic
problem as they change their strategy the need new personnel. Need to negotiate the jobless workers, need
new equipment and for this reason the company needs loan if they cannot supply the money as they are
entering into new business so they cannot get loan very easily because it is uncertain when they will reach
profit margin. As they enter into technological business they need to cope with that so they need to recruit
well known technological person, need to buy super-fast computer. In the society they will face problem
because people will not be adapted to the company very speedily as they are habituated to see this
company as printed magazine company but they success if they are adhering to the task.

Rationale for the Change

The stakeholders, the printing and distribution man, the other employees who don’t like the changing of
management style can create barrier for the change

The following risks are related to the change:

Risk Assessment

Risk description Likelihood Impact Priority Preventative Action/Contingency Plan

Opposition of the They may show They may Very Company will arrange a meeting and in
stakeholders disinterest in disconnect the High the meeting they will try their best to
switching relationship make sense what are the needed to
business with the change.
company

Work unrest They may They may sue High Company will talk with the workers and
protest against against the reach a negotiation how to solve this
the company company

Current They may not The company Very The company needs to make
employees attend the may lag behind High understand what benefit the employees
disinterest changing to adopt this will get from this change
procedure
Positing error Customer may The company High The company needs to create
not accept the may not get its awareness among the customers about
company expected their products.
though they success.
shift to the

Key Stakeholder Analysis

The printing and the distribution personnel do not the support the job as they will jobless. The other
employees do not like the change because they are habituated to work one way if the change occurs they
fear not to cope with change. The customer who has not been shifted to digital media does not want the
change because they don’t want to changethemselves. In this case company needs to arrange a meeting to
all the stake holders and tell them what are benefits that they will get from the change and need to give
assure the jobless personnel that the company will do something for them and give some time to the
company. And lastly for customer’s, company needs to tell the by considering your facility we are now
shifting from offline to online and the customers who are not willing to read on online company needs to
motivate them to read online. After then company sends them management change report for better
understanding and a feedback session.

Assessment of Readiness to Change

Employees are now understanding the necessity of changing as the sales decrease 20%. But they are not
ready to accept at this moment because they are not well aware of new task so they want training. In this
case the support of the top level management works better for the organization. Hope this support will
continue from the top management.

Key Change Messages

The sale of the company decreases so if the company does not change its strategy then as a result once
the company had to close its business for the life then a lot people will be jobless so the company needs to
change the business strategy although some people will be jobless but company can do something in the
later time so this will be the achievement of the company. From the customers’ perspective they will now get
their favourite magazine in online version but the customers who are not in online needs to motivate them
what benefits they will get if they involved they have the world in their hands.

Identify Change Elements

 Change in human resource policy: The company now needs to appoint the personnel related to the
technology activities and their salary structure must be different from those printing and distributing
man. They have now workers who are temporary so the company needs to make policy for them.
  Change in product segment: Company now offers two types of products one is for the regular
customer which is free and one for premium customers who can see exclusive news by means of
subscription.
 Change in marketing policy: The company will now conduct all its marketing activities in digital way
 Change in management Hierarchy: The Company now needs to change its management Hierarchy
there are no low level workers in the Company.
 Change in KPI: company will now measure its success on the basis of how many people are
subscribed to the company. What are its reach, frequency and impression to the customers?

For managing the workloads company needs to make teams for all the work and arrange reward
programme for those who work best. This will encourage others to participate in changing management
style.

Develop Change Plan

Actions Resource Who When Performance Measures

requirements
Arrange meeting with Sufficient Arranged by Before taking Feedback from them
top level employees reasons of CEO steps to change
of the company changing strategy management style
Arrange meeting to Idea about the Implication of new Human
the Human resource new human Arranged by After agreeing all resource policy
department resource strategy CEO the top level
employees to
change
Arranged meeting to Attractive offers Arranged by After giving them Their perceptions towards
the Jobless personnel Head of Human the notice to the company
resource resign the Job
Department
Customers Give sufficient Arranged by In the time and Subscription rate
reason to change Marketing after the changing
manager

Consolidation
The company firstly needs to change the mind of the existing employees and stakeholders mind as they are
key to the company if they are not agreed to the change company will not get success anymore.
Then the company needs to deal will workers who has been jobless for changing the strategy because they
can do strike which defames the company. Then the company needs to take permission for their change.
After changing the company needs to change its management Hierarchy so as to decide the position of the
workers after that the company needs to change its human resource policy and lastly the package as well as
the New KPI standard needs to set.
Evaluation
Company needs to analysis the cost and benefit when implementing the change strategy. The company
needs to evaluate how much cost they have to face if stakeholders did not agree to the company What costs
bring to the jobless when negotiating. The company needs to assume what can the subscriber if expected
marketing program is taken and what will the income from the advertising. Company can arrange a thanking
program to inform stake holders for being with the company as well as the company sends online message
the customers to connect with them. This can be as a learned for the company to change in the next time
and motivation for others employees.

1. Develop a Communication and Education Plan to use in conjunction with the change
management project plan. Use the template provided to you by your assessor to show how the
change will be managed, including provision of information to staff about the proposed changes
and benefits. Ensure that the strategies you develop are designed to promote the benefits of
change to staff and to reduce the likelihood of negative responses or adverse outcomes. Your
communication and education plan should also show the reporting process to senior
management, which will be required on a regular basis.
Answer to the Question No:2

Samson Media
Communication and Education Plan

Audience Key message Delivery method Frequency and Location

duration of
session (if
applicable)
Top Management Profit is Email Once Head office
decreasing
because of
Myopia

Good News! Email, SMS, Bill- Frequently Leaflet in front of

Mid and bottom Good New! board, leaflet shopping hall or
level Audiences the park
We are now
online

Resistance group Competitors are Email, Letter to Arranged at least Arranged

now on online the resistance 2 times in a moth meeting in the
platform so we group, Arranged till they are office premises
must be on online a meeting agreed
to compete
 For the Email, Letter,
All staffs betterment of our Arranged a At least one time Arranged in the
organization so as meeting in a week office premises
to sustain in the
market we have to
change strategies
please help us.

2. When you have completed each of the above plans, you send them as email attachments to
your assessor as though they are the CEO and other senior management staff.

Answer to the Question No:3

Date: 15 September, 2019

From: Syed Martuza Mukhtar@gmail.com
To: CEO and senior manager@gmail.com

Subject: Change Management plan

Dear Sir,
Hope you are well. As a per your instructions, I have already prepared a plan on
management change here I input what are the basic reasons of changing
management strategy, the change that the organization needs to conduct in case of human
resource policy as well I also did PESTEL analysis besides I have been also included the
education and communication strategies in this plan. It will be great if you give you valuable
time to read this and inform me whether any change is needed or not
Please let me know.

With best regards

Thank you
Yours ever
Syed Martuza Mukhtar
Attachment: Change management plan
 3. Mail:

Date: 15 September, 2019

From: CEO@gmail.com
To: <Syed Martuza Mukhtar@gmail.com>
Subject: Feedback about the Management plan

Dear Syed,
Hope you are well. I have gone through all the management plan. You have done an excellent plan but I
have recommendation that is In your changing Human resource policy you need to address the subject
matter of our part time workers. what can be the negotiating style beside you need to give most priority to
the customer’s reaction as they are habituated to us in printing form as well as employees play a very vital
role you need to consider this and in case of communication you need to remove young girls because they
are not our segment so if we serve wrong segment we can be failed. Please let me know if you change this

With best wishes

Regards
CEO

Email to the CEO:

Date: 15 September 20 9
From:<Syed Martuza Mukhtara@gmail.com>
To:CEO@gmail.com

Subject: Feedback about the change

Dear Sir,
Hope you are well. As per as your, instructions I have been made a change in the briefing
report of management change style where I have been put all the factors that you have been
told me to include It will be great pleasure if you know me whether I have been put all factors in
right way.
With best wishes
Thank you
Yours ever
Syed Martuza Mukhtar