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It’s been a unique year to say the least. And undoubtedly, it’ll be a unique
holiday season. However, we shouldn’t let COVID or political turmoil
dictate our lives — how we celebrate, how we socialize, or how we give.

This year’s list (our 7th edition) is packed with all the things a man wants
but feels guilty buying for himself, as well as the things he probably doesn’t
even know he wants. Regardless of how deep your pockets are, this is the
only holiday gift guide you’ll need — from the practical to the fantastical.

In years past, we’ve focused on the notion that Santa loves rich kids more.
While it’s important to unapologetically enjoy the fruits of our success and
appreciate the Mner things in life, it’s also important to embrace a sense of
empathy — now more than ever — as well as optimism with respect to an
eventual return to normalcy.

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No matter how big your house is, it got a little smaller this year, but there
are a few things I’d recommend. For starters, adding a few American
artifacts to your house is always great, like this sword from the War of 1812
($42,000), this Signed Letter from Martin Luther King Jr. to Sammy Davis
($54,000) or this Bible signed by Trump ($37,500). Feel free to have these
items placed in the background of your Zoom call to give yourself
something else to talk about besides this “new normal”. Also, stop saying
“new normal”.

While everyone rushed to buy Pelotons that they’ll only get a few months
use out of before turning it into an overpriced coat rack, I purchased this
sauna ($1,700), something I knew I would actually use. Lastly, if you
haven’t improved your coaee set up yet, go with this alarm clock coaee
maker ($445) and be sure to get a Breville milk frother ($130), this coaee
grinder ($32), and these Death Wish Coaee beans ($19). If you’re still H'F%2=:2(=:20

using Keurig pods then I can’t help you.

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Like most, I’ve had a slim rotation of clothes worn this year. I recommend
spending your days wearing the pants from Birddogs ($95), which are
perfect for the occe, on the golf course, our lounging around the house,
along with a James Perse Polo ($265). Looking beyond COVID, now is the
perfect time to refresh your top drawer with these Brummell Boxer Briefs
($23) and Undershirts ($25). Even if we’re stuck inside, they make ideal
comfort ware. And post-COVID, Brummell’s basics are the perfect
foundation for all occasions. And if you do go outside, go with these Paige
Denim ($209) or Tom Ford Jeans ($720).

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Your guess is as good as mine for how long this work from home will
continue, but now is an excellent time to build the ideal home occe. Start
with some inspiring artwork ($200,000), an antique desk ($12,500), a
Bamboo Plant ($195), and either a dartboard ($140) or golf simulator
($26,000) to keep you entertained while being muted on conference calls.
Although I hate being on video, this Logitech camera ($99) and Lume Cube
Video Conference Lighting ($69) have helped more than I thought it would.
And of course, this Targus Webcam Cover ($9) — no need to pull a Jearey
Toobin.

For most of us who spend too many hours staring at screens, I’d recommend
the Tom Brady-designed Christopher Cloos Glasses ($179) with blue light
protection lenses. They will literally save your eyesight; your older self will
thank you. Finally, while you’re not paying attention to your Zoom calls, it’s
fun to check out what your favorite celebrities, VCs, and industry titans are
investing in with Public.

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With Corporate America getting rid of the bar cart culture, go ahead and
tap into your inner Don Draper and build one in your home occe. I’d start
with this Mid Century Bar Cart ($4,500), a proper Copper Ice Bucket
($1,300), this Baccarat Decanter ($1,315), and these SOHO Crystal
Whiskey Glasses ($196 — set of four).

And be sure to have a bottle of Macallan 30 Year Old Sherry Oak Single
Malt ($8,900), at the very least have a bottle on hand of Johnnie Walker
Scotch Blue Label ($199) or make your life easier with a Pour More
subscription. And even though I’ve never tried it, my wife speaks highly of
Haus — Citrus Flower ($35) and the Ryan Reynolds Gin ($50).

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2020 has been the year of the book — with sales up more than 7% this year.
And yet, most people only read, on average, a single book per year. As we’ve
said many times before, “Reading allows you to borrow someone else’s
brain.” This year, I’d recommend the following: Josh Brown and Brian
Portnoy’s “How I Invest My Money” ($18), F. Scott Fitzgerald’s last piece of
work “The Last Tycoon” ($14), Morgan Housel’s “The Psychology of Money”
($16), and Matthew McConaughey’s “Greenlights” ($19) — after reading
this, and watching him on Joe Rogan, I like him even more; Hollywood
could really use a few more McConaugheys. Lastly, The Almanack of Naval
Ravikant: A Guide to Wealth and Happiness ($13) is a rewarding read.

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If you have no plans for the next three months, then make it a priority to get
good or even better at cooking. Other than drinking and ny Mshing, cooking
is my primary form of therapy. For the guys in their 20s, put down the Xbox
and learn how to cook. This year I like this Six Piece Copper Set from Made-
In Cookware ($1,200), really anything of theirs is great, this personalized
cutting board ($110), this knife set ($1,500), and this George Jensen
Champagne Cooler ($400). Since everyone else got one this year, you might
as well buy your own Air Fryer ($130). And although I was impressed when
I tried my Mrst Beyond Burger this year, I still prefer real meat any day and
the Butcher Box oaers a nice subscription option. And of course, for your
grill, this Lorenzi Milano Bamboo Leather Travel BBQ Set ($4,555).

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After going the longest I have in 20 years without shaving, its time to invest
in a Wilde & Harte Razor Set ($430). Even though I didn’t use my luggage
for any traveling this year, it seems like a good time to replace it with a
Rimowa Suitcase ($1,160) and this Tom Ford weekender bag ($3,750).
And while this brand is new to me, I respect Rowing Blazers trying to bring
back and normalize the Banker Bag ($135). And whenever we’re allowed to
travel internationally again, be sure to have this Hermès passport holder
($225), this Tom Ford card holder ($340), and a pair of timeless Cloos
sunglasses ($169) which have the same top quality and style of leading
brands, but at a fair price, making them the ideal gift. It goes without
saying, quality sunglasses are essential for men; they let women know a
man appreciates nice things, and is responsible enough to take care of
them.

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Although I think I had a midlife crisis three or four times this year, I have
come to the realization that while my hair may not grow back any faster. I’d
settle for sitting behind the wheel of either this 1964 Ferrari 250GT/L
($1,525,000) or 1937 Mercedes-Benz 540K Special Roadster.

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Other than a watch and a wedding ring, cusinks are the only other
acceptable form of jewelry, because the only thing worse for women than
seeing a desirable man with a wedding ring on is seeing a desirable man
with a ring on any other Mnger. More importantly, cusinks and watches are
the few things that you can pass down from generation to generation. For
black tie functions, I like these Diamondere cusinks ($3,615), these
vintage cusinks ($5,500) and this 1951 Patek Philippe dress watch
($7,985).

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I previously wrote a separate article listing ways to donate this Christmas
season, including donating a Christmas Tree or Christmas Meal to a family
in need ($30). Check and see if any of your favorite restaurants around you
have a relief fund and be sure to donate and then you can also buy Hotel
Bonds from places like The Labotessa in Cape Town on Buy Now Support
Later. Or a pair of these Bolivian Mugs ($36) from UMA Ceramics, each one
is handmade by its founder, and part of the proceeds go to supporting
Bolivian artisan shops.

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And if you need a few more things to help you get through your quarantine,
I’d recommend this foam roller ($150), this 20-pound Casper weighted
blanket ($190), this alarm clock ($130) stop sleeping with your phone next
to you, this set of candles ($100), a light therapy lamp ($38), and a box of
cigars ($204). Also, for your friends that all got quarantine dogs this year,
this Furbo Dog Camera ($200) is kind of cool.

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