Professional Documents
Culture Documents
GSKAM - WS 2020 - Case Study 2 - Selection of Key Accounts - Daten I
GSKAM - WS 2020 - Case Study 2 - Selection of Key Accounts - Daten I
Customers Business Year 2019 Business Year 2018 Business Year 2018 Business Year 2018 Business Year 2018
Sales Palia PC Palia PC Margin Sales ArisA PC ArisA PC Margin Sales ArisB PC ArisB PC Margin Sales Sina PC Sina PC Margin Σ Sales Σ PC PC Margin
(in Teuro) (in Teuro) (in %) (in Teuro) (in Teuro) (in %) (in Teuro) (in Teuro) (in %) (in Teuro) (in Teuro) (in %) (in Teuro) (in Teuro) (in %)
Master GmbH, Berlin 1.400 80 6% 4.500 500 11% 1.800 350 19% 0 0 7.700 930 12%
North-West Ltd., Hamburg 0 0 0 0 2.400 300 13% 25 6 24% 2.425 306 13%
AddValue AG, Würzburg 2.500 140 6% 1.400 160 11% 1.500 235 16% 800 250 31% 6.200 785 13%
Ruiz S. A., Madrid 220 15 7% 250 45 18% 130 25 19% 0 0 600 85 14%
CacoaTrans GmbH, Hamburg 0 0 500 50 10% 500 60 12% 160 40 25% 1.160 150 13%
Bush SE, Basel 700 0 0% 450 40 9% 0 0 1.000 220 22% 2.150 260 12%
BigCorp., Frankfurt 3.000 120 4% 1.200 90 8% 1.600 150 9% 150 30 20% 5.950 390 7%
ObrasNuevas S.E., Madrid 600 30 5% 2.400 270 11% 2.500 340 14% 0 0 5.500 640 12%
MoveUp AG, Stuttgart 300 18 6% 700 80 11% 100 17 17% 0 0 1.100 115 10%
DeLux AG, Stuttgart 0 0 550 70 13% 220 38 17% 50 14 28% 820 122 15%
Sum 10.940 507 5% 13.440 1.454 11% 11.610 1.652 14% 2.510 657 26% 38.500 4.270 11%