Princess Polly x Athens, GA

Grand Opening
February 13, 2020
GRAND OPENING RESEARCH:
While researching about how to handle planning a grand opening for a small business, I came across
the article titled A Description of a Grand Opening by Luke Arthur. In this article, it mentions four things
that should be focused on when planning the event which is publicizing the event, planning a
memorable event, making the event visually appealing, and including promotions. The first topic it
talks about is how important advertising is for the grand opening. If you do not do enough advertising
& marketing, or if you do the advertising & marketing too late it can drastically decrease the rate of
the event being successful and people actually making plans to attend the event. Arthur also
discusses how important it is to make the grand opening stand out compared to the typical business
days to follow the event. To do this, it is important to encourage your customers to attend through
prizes, games, or anything else that will make the event memorable to the attendees. To make the
event visually appealing to people walking or driving by the event there should also be large balloons,
activities, or lights to grab the attention of people who don't already have intentions of going to the
event. The last topic mentioned in this article was promotions for the grand opening. Promotions are
helpful to generate larger sales and better introduction to the item you're selling because more
people will be willing to pay for half off goods than full priced items.
 EVENT DETAILS
Princess Polly is opening up a brand new location in Downtown Athens! A grand opening
will take place for any local customers to visit the store and shop some great new deals!
There will be music, discounts, and other goodies for the lovely customers.
The event will take place on February 13, 2021 from 1:00 - 7:00 p.m.
Target audience: young women aged 16-30 located near Downtown, Athens. These
women should be in the marekt for the latest edgy and flirty trends ranging from $32-125.
VENUE
The event will take place at the
new store location located in
Downtown, Athens.
Address: 160 E Washington St.
Athens, GA 30601
This venue will have snacks,
drinks, and customer prizes
located at the front of the store.
Clothing, accessories, and shoes
will be placed all around the store
for customers to walk around and
shop. There will be fitting rooms
as well as a storage room located
in the back of the store.
PARTNERS
There will be no collaboration between
a merchant, manufacturer or
community retailer and Princess Polly
for this event. The event is only to open
up a new location outside of the
Australia and California location. There
will be no new clothing lines or changes
to the current products just for this
event.
 SPONSORS

Zombie Coffee and Donuts Purvelo Athens Insomnia Cookies

A sponsorship with Zombie Coffee and Donuts
will help provide part of the snacks available
to our guests when they come in the door. We
want to focus on fun treats and coffee during
the cold month of February to brighten up our
customers day and this company is the best
way to do that.
A sponsorship with Purvelo in Athens will help
to bring awareness to both of the companies.
Included in the prizes to the new customers
will be a giftcard or discount for a class at
Purvelo. Purvelo can also promote this to their
members so that they can not only get a
discount but also help out the new business in
town.
A sponsorship with Insomnia Cookies in
Downtown Athens will also help provide fun,
joyful snacks for our customers before their
shopping begins. Not only will this treat put a
smile on attendee's faces but it can also
encourage people to go get these delicious
cookies when they are downtown.

All sponsors will be contacted in person and over email for a discussion on how they can sponsor the
event and how they will benefit from this sponsorship.
EMPLOYEE RESPONSIBILITIES
CEO: oversee all employee's and their responsibilities but largely the finanical manager and district
manager
Financial Manager: decide the estimated budget and source for funding the event
District Manager: work with CEO to secure a store location, hire staff, and provide assistance for
layout of event, decor, and any other help needed by other managers or team members
Scheduling Manager: identify employees available to work day of the event and weeks prior to the
event for preparation
Public Relations Team Manager: negotiates and works with sponsors before and during the event
Public Relations Team: put together invite lists, print and ship invites in the mail to potential target
customers
Marketing Team Members: media and print advertising and signage being posted on all social media
platforms as well as around the outside of the store
Event Coordinators & additional employees: set up and decorate the venue; gather food, beverages,
and other prizes/goodies for attendees; security and sales day of the event
 Teaming up with other
small businesses near by
to sponsor the event and
bring awareness to both
BENEFITS TO companies.

THE Donating money back to

COMMUNITY charitable organizations

located in Athens, GA
such as UGA miracle,
Giving back to Athens, GA Cause
HERO's, Food2Kids, etc.
from revenue made by
this event and future
business days.
BUDGET
The largest contributions to the projected budget total of $4,875 for this
event:
Food: $1,050
Beverages: $1,000
Additional snack bar equipment: $200
CEO flights: $500
CEO lodging: $500
Swag for attendees (free promotional koozies): $350
Giveaways to attendees: $250
Graohics: $300
All other budgeted items are $100 or under
 Princess Polly Instagram

Princess Polly Facebook

Instagram and Facebook paid ads for targeted

customers

PROMOTION Princess Polly online website

TOOLS Princess Polly mobile app

Mailed invites to locals

Printed advertising posted around UGA

campus, Downtown Athens, and around other
popular areas of the county
VISUAL
MERCHANDISING
Clothing will be set up all around the store so
that when the doors are officially opened,
attendees of the event will be able to walk
around the store to look, touch, and even
shop all of the apparel, accessories, and shoes
we have to offer at the time. Clothing will be
placed in the front windows of the store days
prior to the event and mannequins dressed in
some of our top seller items will also be
placed outside the doors during the event to
catch the eyes of people walking by the store
on February 13th.
SOURCES
"A Decription of a Grand Opening" by Luke Arthur
https://smallbusiness.chron.com/description-grand-opening-15593.html