VIVA STUDIO 54

BACK IN
BUSINESS

LA
Exploring Spring/Summer
2020's most exciting
trends and reviving the
70s iconic styles

M ZEITGEIST OF
ZEITGEIST OF
TODAY &&
TODAY
TOMORROW
TOMORROW

O
Bringing you the zen of 2020
and 2021 as we view the world
with different eyes this year

D
EMERGING
TRENDS &
DESIGNERS

A
Highlighting this season's best
trends and brands that will be in
your closet soon!

Issue 01 | MAY 2020

TRENDBOOK FORECAST
 32
02 Editors' Letter

03 Viva La Moda Team

05 Zeitgeist of Today

11 Disco Mania S/S 20

17 Loud & Proud S/S 20

OF
viva
TABLE
la
CONTENTS
moda
23 Emerging Trends

26 End of Fashion Cycle Trend

28 Zeitgeist of Tomorrow

32 Back to the Roots S/S 21

38 Emerging Designer

42 Fashion Innovation

17
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LL EE TT TT EE R
R
HI FASHION LOVERS,
Get ready for a trendbook full of the latest, most exciting
trends out there for Spring/Summer 2020 & 2021! Our
magazine will keep you looking fabulous all season long
with our endless tips on what's up and coming. Enjoy
reading about the zeitgeists dominating our market,
emerging fashion trends and amazing designers to look
out for! After reading, we hope you feel empowered to live
your best life through fashion today and tomorrow. Viva la
moda!

- xoxo Jenny, Lauren, Tana, & Kasey

 EDITORIAL
TEAM
JENNIFER LOPEZ
Jenny is a third year fashion
merchandising student with a minor
in Spanish and is also pursuing an
Entrepreneurship certificate. After
graduating, she plans to work in
merchandising & buying for a
company that embodies diversity &
integrity in their work. She wishes to
continue working on her jewelry
business Americana Jewels and
eventually have her own clothing
company!

LAUREN SERRO
Lauren Serro is a third year fashion
merchandising student with a minor
in anthropology. She is also pursuing
a certificate in sustainability. Lauren
has always had a love for both
fashion and the environment. She
hopes after graduation she can work
as a buyer for an ethical clothing

VIVA LA
brand and eventually have a store of
her own!

03 | VIVA LA MODA MAGAZINE

 EDITORIAL
TEAM
TANA VAUGHN
Tana is a third year stundent pursuing a
Fashion Merchandisng degree with an
emphasis in Brand Management and a
certificate in Entrepreneurship. After
graduating, she wants to move to a big
city and work with a luxury company.
Later in life, Tana wants to open up her on
own boutique.

KASEY MITCHELL
Kasey is a third year student
pursuing a Fashion Merchandising
degree with an emphasis in Brand
Management. She is also working
towards a second Bachelor's degree
in Business Management. After
graduating, she is hoping to use all
she has learned to work towards her

MODA
goal of opening up her own boutique
and online store.

VIVA LA MODA MAGAZINE | 05

CHANEL
SPRING/SUMMER 2020 COLLECTION
VIVA LA
MODA
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