453v1 Consumer Behaviour - Elective

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Dr.G.R.Damodaran College of Science

(Autonomous, affiliated to the Bharathiar University, recognized by the UGC)Re-
accredited at the 'A' Grade Level by the NAAC and ISO 9001:2008 Certified
CRISL rated 'A' (TN) for MBA and MIB Programmes
II MIB [2018-2020]
SEMESTER IV
ELECTIVE : CONSUMER BEHAVIOUR - 453V1
Multiple Choice Questions.
1. -------------------------- is the buying behavior of final consumers

A. Global purchasing
B. Business buying Behaviour
C. Reseller buyer behaviour
D. Consumer buyer behaviour.
ANSWER: D
2. Any individual who purchases goods and service from the market for his/ her end use is called as
A. customer
B. Purchaser
C. Consumer
D. All of these
ANSWER: C
3. Which factors is registered as social factors that influence consumer behaviour

A. Roles and status
B. Reference groups
C. Family
D. Occupation
ANSWER: D
4. Consumers often choose and use brands that have a brand personality consistent with how they see
themselves, also known as the
A. Actual self concept
B. Ideal self concept
C. Others self concept
D. Prohibitive self concept
ANSWER: A
5. ---------Portrays the whole person interacting with his or her environment

A. Attitude
B. Personality
C. Lifestyle
D. Self concept
ANSWER: C
6. -------Refers to how an individual perceives a particular message

A. Consumer behaviour
B. Consumer interesr
C. Consumer attitude
D. Consumer interpretation
ANSWER: D
7. ---- ----- is the action and decisions process or people who purchase goods and services for personal
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consumption
A. Consumer Behaviour
B. Consumer interest
C. Consumer Attitude
D. Consumer interpretation
ANSWER: C
8. _______ is one of the most basic influences on an individual needs, wants and behaviour .
A. Brand
B. Culture
C. Product
D. Price
ANSWER: B
9. Marketing managers should adapt the marketing mix to ____________ and constantly monitor value
changes and differences in both domestic and global markets
A. Sales strategies
B. Marketing concept
C. Cultural values
D. Brand images
ANSWER: C
10. ____________ are interested in knowing the feedback of consumers

A. Buyers
B. Suppliers
C. Vendors
D. Marketers
ANSWER: D
11. Which of the following is not included in the marketing communication

A. Price
B. Advertising
C. Public relations
D. Packaging
ANSWER: A
12. Marketers who target consumers on the basis of their __________ believe that they can influence
purchase behaviour by appealing to peoples inner selves
A. Core values
B. Sophistication
C. Money constrain
D. Social class
ANSWER: A
13. _______________is the single factor that best indicates social class
A. Time
B. Money
C. Occupation
D. Fashion
ANSWER: C
14. All those factors particular to a time and place that do not follow from knowledge of the stable
attributes of the consumer and the stimulus and that have an effect on current behaviour are known as
A. Situational influence
B. Motivators
C. Consumption triggers
D. Consumption influencers
ANSWER: A
15. Which of the following is s situation in which consumer behaviour occurs?

A. Communication situation
B. Purchase situation
C. Usage situation
D. All of the above
ANSWER: D
16. Consumer protection act was passed in the year

A. 1948
B. 1968
C. 1986
D. 1975
ANSWER: C
17. Injurious consumption occurs when

A. A product is introduced that does not meet consumer needs
B. Individual makes consumption decisions that have a negative impact on their long run well being
C. A firm advertises benefits that the product cannot deliver
D. Consumers purchase product for symbolic rather than functional reasons
ANSWER: B
18. When a consumers purchase a product for the first time and buys a small quantity than usual, this
purchase would be considered as a ____________
A. Sample
B. Repeat
C. Long term
D. All of the above
ANSWER: D
19. Repeat purchase is closely related to the concept of

A. Brand image
B. Brand loyalty
C. Brand equity
D. Brand culture
ANSWER: B
20. Shoppers who care about mall essentials and brand name merchandise are known as ________
shoppers
A. Brand
B. Destination
C. Basic
D. Enthusiast
ANSWER: B
21. Post purchase evaluation means

A. Researching consumers who have previously bought the product
B. Comparing the purchase outcome with previous expectations
C. Feelings of disappointment following a purhase
D. Both A and B
ANSWER: D
22. All those factors particular to time and place that do not follow from knowledge of the stable attributes
of the consumer and the stimulus and that have an effect on current behaviour are known as _________
A. Consumption triggers
B. Motivators
C. Situational influence
D. Consumption Influence
ANSWER: C
23. Understanding consumer buying behaviour is not easy. The answers are often locked deep within the
consumers head
A. How much money is the consumer willing to spend?
B. How much does the consumer need the product being offered for sale?
C. How much does a discount or a coupon affect the purchase rate?
D. How do consumers respond to various marketing efforts the company might use?
ANSWER: D
24. Purchase situation which occurs infrequently, and which requires some research , is called
A. Limited problem solving
B. Infrequent purchase intention
C. Routine problem solving
D. None of these
ANSWER: A
25. Is never, simple, yet understanding it is the essential task of marketing management
A. Understanding the difference between primary and secondary data
B. consumer buying behaviour
C. Brand personality
D. Early Adoption
ANSWER: B
26. Understanding of consumer needs and the develops a marketing mix to satisfy these needs
A. The price influences
B. The strategic plan
C. The product influences
D. The marketing concept
ANSWER: D
27. _______ ___ describers changes in individuals behaviour rising from understanding
A. Motivation
B. Indication
C. Stimulus objects
D. Knowledge
ANSWER: D
28. Basic needs such as hunger and thirst are called

A. Physiological needs
B. Social needs
C. Psychological needs
D. Safety needs
ANSWER: A
29. In terms of behaviour; culture , social class and reference group influences have been related to
purchase and _________________
A. Economic situation
B. Situational influences
C. Consumption decisions
D. Physiological influences
ANSWER: C
30. If a consumer has uneasiness caused by post purchase struggle, the consumer is experiencing
A. Subliminal inlfuence
B. Cognitive dissonance
C. Authorization
D. Stimulus ambiguity
ANSWER: B
31. In the model of buyer behaviour, which of the following is not a major type of force or event in the
buyers environment ?
A. Political
B. Cultural
C. Economic
D. Channels
ANSWER: A
32. Geographic factors are the most popular bases for _____________ customer groups
A. Targeting
B. Segmenting
C. Classifying
D. Focusing
ANSWER: B
33. ____________ is nothing but willingness of consumers to purchase products and services a per their
taste, need and of course pocket
A. Consumer Behaviour
B. Consumer Interest
C. Consumer Attitude
D. Consumer Perception
ANSWER: B
34. In terms of consumption decisions, middle class consumers prefer to ___________

A. Buy at a market that sells at a whole sale rates
B. Buy what is popular
C. Buy only the brands which sells at affordable prices
D. Analyse the market and select the best at the lowest prices
ANSWER: B
35. ________________are factors that have been shown to affect consumer behaviour
A. Brand name, quality, newness and complexity
B. Quality, Advertising, Product positioning and strategy
C. Advertising, marketing , product and price
D. Outlets, strategies, concept and brand name
ANSWER: A
36. Marketers are always trying to spot______________ in order to discover new products that might be
wanted
A. Opinion graphers
B. Dissonant groups
C. Cultural shifts
D. Benchmarks
ANSWER: C
37. ____________ has become increasingly important for developing a marketing strategy in recent years
A. Changes in consumer attitude
B. Inflation of the dollar
C. The concept and the brand
D. Age groups such as the teen market, baby boomers and the mature market
ANSWER: D
38. The reason that higher prices may not affect consume buying is
A. Most consumer prefer brand names which have higher prices
B. Total population looks for quality services and is willing to pay higher prices
C. Consumers believe that higher prices indicate higher quality or prestige
D. Most consumers feel that the price is actually affordable

ANSWER: C
39. When the performance of the product matches the more than the expectations of the consumer it is
called as
A. Delight
B. Satisfaction
C. Highly satisfied
D. All the above
ANSWER: A
40. Which is not marketed by social marketing?

A. Ideas
B. Intangible product
C. Practices
D. Behaviour
ANSWER: B
41. Needs of customers are triggered by

A. Internal stimuli
B. external stiumuli
C. Both A and B
D. None of the Above
ANSWER: C
42. Tendency to which experiences of potential customers fits with innovation is called
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
ANSWER: D
43. Highly involved consumer buying behaviour and customer perceive fewer differences among brands is
called
A. Complex buying behaviour
B. Variety seeking buying behaviour
C. Dissonance reducing buying behaviour
D. Habitual buying behaviour
ANSWER: C
44. Luxury brands have to design a ____________ in order to get a foothold in the Indian market
A. Unique Pricing strategy
B. Penetration pricing strategy
C. Skimming pricing strategy
D. All the above
ANSWER: A
45. Now a days consumers select the product on the basic of

A. Quality
B. Service
C. Brand
D. All of the above
ANSWER: D
46. According to the buyer decision process suggested in the text, the first stage is characterized as being
on of
A. Awarness
B. Information search
C. Need recognition
D. Demand formulation
ANSWER: C
47. People forget much that they learn. They tend to retain information that supports their attitudes and
beliefs is called
A. Selective retention
B. Selective distortion
C. Selective attention
D. Perceptual vigilance
ANSWER: A
48. Brand personality is a mix of human traits attributed to a brand. Which of the following is not
identified as a brand personality trait?
A. Excitement
B. Sincerity
C. Emotion
D. Sophistication
ANSWER: C
49. The buying process starts with __________ in which the buyer recognizes a problem of need
A. Information search
B. Purchase decision
C. Eavulation of alternatives
D. Need recognition
ANSWER: D
50. The relationship between the consumer expectations and the products ______________ determines
whether the buyer is satisfied or dissatisfied with a purchase
A. Perceived performance
B. Brand personality
C. Consumer Market
D. Recognition
ANSWER: A
51. According to research , there are four factors that influence consumer buyer behaviour
A. Psychological, personal, social, CRM systems
B. Cultural, organizational, personal,psychological
C. Cultural, social, personal, psychological
D. None of the above
ANSWER: C
52. The consumers five steps of adopting a new product refer to which of the following?
A. Awareness, interest, evaluation,trail, adoption
B. Awareness, promotion, evaluation, trail, adoption
C. Adoption, interest, evaluation, trial, promotion
D. Awareness, interest, cash cows, trial, adoption
ANSWER: A
53. Mobile technology affects consumer behaviour in which of the following ways?
A. It facilities the use of location based services
B. It stops consumers comparing prices in store
C. It makes consumer decisions very ccomplicated
D. It slows down consumer decision making
ANSWER: A
54. _______________refers to the information a consumer has stored in their memory about a product or
service
A. Cognitive dissonance
B. Product knowledge
C. Product research
D. Marketing research
ANSWER: B
55. One of the key tasks of marketers is _______________ and to create consumer perception that the
product is worth purchasing
A. To make products easily visible and available
B. To promote the sales of products
C. To differentiate their products from those competitiors
D. To do marketing surveys
ANSWER: C
56. The price of the products and services often influence whether _____________ and, if so, which
competitive offering is selected
A. Consumers will purchase them at all
B. Consumers see a need to buy
C. Consumers will decide to buy immediately
D. People would recommend the product
ANSWER: A
57. It is important for marketers to devise communications that offer __________ and are placed in media
that consumers in the target market are likely to use
A. Consistent message about their products
B. Better pricing
C. Product information to the customers
D. A new marketing strategy
ANSWER: A
58. When consumers are seeking low involvement products, they are unlikely to engage in extensive
search, so _______________ is important
A. Order processing
B. Order Booking
C. Ready availability
D. Information about warranty
ANSWER: C
59. Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors
can come between the purchase intention and the purchase decision.These Two factors are best described
as being
A. The cost and availability of the product
B. The attitude of others and the cost of the product
C. The availability of the product and unexpected situational factors
D. The attitude of others and unexpected situational factors
ANSWER: B
60. Cognitive dissonance occurs in which stage of the buyer decision process model?
A. need recognition
C. evaluation of alternatives
D. Post purchase conflict
ANSWER: D
61. If the purchase is for a high involvement product, consumers are likely to develop a high degree of
__________________ so that they can be confident that the item they purchase is just right for them
A. Brand loyalty
B. `society
C. Product knowledge
D. References
ANSWER: C
62. If a company makes product and services for the purpose of reselling or renting them to others at a
profit or for use in the production of other products and services , then the company is selling to the
A. Business Market
B. International market
C. Consumer market
D. Private sector market
ANSWER: A
63. A high degree of product involvement encourages______________ by consumers, which likely

increases the time it takes to go through the decision making process
A. Extensive decision making
B. seeking a good price
C. Strong referral point
D. Active consultation
ANSWER: A
64. When demand comes as it does in the business market from the demand for consumer goods, this form
of demand is called
A. Kinked demand
B. Inelastic demand
C. Cyclical demand
D. Derived demand
ANSWER: D
65. With reference to product development and management; products and services offered should be
________________
A. Delivered in the shortest possible time
B. Offered at the lowest price
C. Safe and fit for their intended use
D. serviced promptly
ANSWER: C
66. Which of the following characteristics differs between business and consumer markets
A. Market structure and demand
B. The nature of the buying unit
C. Types of decisions made
D. Type of decision process itself
ANSWER: B
67. __________________ constitutes moderate consumer behaviour, but still involves time and effort
searching for and comparing alternatives
A. Limited decision making
B. Need recognition
C. Routine decision making
D. Post purchase
ANSWER: A
68. The stage of the business buying process where the buyer describers the characteristics and quantity of
the needed item is called
A. Problem recognition
B. General need description
C. Product specification
D. Proposal solicitation
ANSWER: B
69. Persons own living or interacting and acting pattern is classified as

A. Life style
B. Personality and self concept
C. Social class
ANSWER: A
70. For the marketing manager, social class offers some insights into consumer behaviour and is
potentially useful as a _____________
A. Market research information
B. Market segmentation variable
C. Source of understanding competition strategy
D. Source to predict future trends
ANSWER: B
71. A purchase involves many decisions, which include product type, brand , model
_____________among other factors
A. Credit facility available
B. Group purchase discount scheme
C. Dealer selection and method of payment
D. Availability of money
ANSWER: C
72. For which of the following purchases would a consumer be most likely to engage in limited decision
making
A. The purchase of candy which was selected only after the buyer had spent 15 minutes to read the fat
content of each brand in the store
B. The purchase of an expensive gift for brand new set of son in laws
C. The purchase of 6 pack of soda an a bag of popcorn
D. The renewal of a subscription to hardware in a hardware store
ANSWER: A
73. _________ refers to the tendency for consumers to try to reduce risk in their decision making
A. Risk tolerance
B. Guarantee terms
C. Perceived risk
D. Dissonance
ANSWER: C
74. Which of the following is the best example of external stimuli in consumer behaviour
A. Feeling cold and turning up their most
B. Having a backache and realizing you need some pain reliver
C. Seeing domino's pizza box and ordering a pizza
D. Feeling sad and wanting to have a good cry
ANSWER: C
75. Among various consumer roles _______________ has the greatest expertise in acquiring and
evaluating the information
A. Initiator
B. Gate Keeper
C. Influencer
D. Decider
ANSWER: B
76. Marginal utility theory of buyer behaviour is developed by

A. Alphred Marshall
B. Festinger
C. B K Skinner
D. Kotler
ANSWER: A
77. Cognitive theory of buyer behaviour was developed by

A. Alphred Marshall
B. Festinger
C. B F Skinner
D. Kotler
ANSWER: B
78. The intensity of post purchase dissonance will be greatest when______________

A. The product is a specialty product with few alternative choice
B. The product has low functional risk and high psychological risk
C. The product is a convenience product with numerous alternatives
D. There are a number of available alternatives, each with many of the desired features
ANSWER: D
79. The buying process starts with _________________ the buyer recognizes a problem or need
A. Need recognition
B. information search
C. Evaluation of alternatives
D. Purchase decision
ANSWER: A
80. The marketers job does not end when the product is bought. after purchasing the product, the consumer
will be satisfied or dissatisfied and will engage in
A. Habitual buying
B. Alternative evaluation
C. Post purchase behaviour
D. Variety seeking
ANSWER: B
81. What determines the buyer satisfaction or dissatisfaction

A. Perceived performance
B. brand personality
C. Recognition
D. Consumer market
ANSWER: A
82. ____________ is a key to building lasting relationship with consumers

A. Personality
B. Alternative evaluations
C. Customer satisfaction
D. Customer delight
ANSWER: A
83. Companies should set up systems that _________ customer to complain

A. Discourage
B. Encourage
C. Do not allow
D. Any of the above
ANSWER: A
84. One implication of the __________________ view for marketers is that care must be taken not to raise
repurchase expectations to such a level that the product cannot possibly meet them
A. Post purchase evaluation
B. Purchase decision
C. Repurchase decision
D. Regular decision
ANSWER: A
85. Almost all major purchases result in ___________ or discomfort caused by post purchaser conflict
A. Opinion leaders
B. Cognitive dissonance
C. Purchase decision
D. Complex buying behaviour
ANSWER: B
86. Relative advantage, compatibility, complexity, divisibility and communicability are characteristics
A. Alternative evaluation
B. Reducing buying behaviour
C. influence of product on rate of adoption
D. Habitual buying behaviour
ANSWER: C
87. Family is one of the ___________ factors that influence consumer behaviour
A. Culture
B. Social
C. Personal
D. Psychological
ANSWER: B
88. The buying decision process consist of __________ stages

A. 7
B. 4
C. 5
D. 6
ANSWER: C
89. Opinion leaders are sometimes referred to as

A. Influential
B. upper class
C. middle class
D. buzz marketers
ANSWER: A
90. According to POS marketing report , the percentage of consumers who use shopping lists in their
grocery purchases is approximately
A. 30%
B. 70%
C. 90%
D. 50%
ANSWER: D
91. Which of the following statements about marketing communication planning is untrue?
A. One communication channel is chosen for all messages
B. The messages being communicated are consistent with an organizations corporate and marketing
activity
C. Promotion activity supports and adds synergy to the over all business and marketing strategy
D. Consumers should hear one voice and not a range of disparate message and marketing
ANSWER: A
92. Compared with low contact services , customers of high contact services are more likely to judge
service quality on the basis of
A. Price of the service
B. Process used in carrying out the service

C. Intangible outcomes
D. Tangible outcomes
ANSWER: B
93. All of the following are included in the commercial environment except
A. Family
B. Advertisers
C. Retailers
D. Manufacturer
ANSWER: A
94. Marketers play their respective advertisement simultaneously across many channels at same time, so
that the consumer is forcefully exposed to the advertisement. This is referred as -----------
A. Subverting
B. Jolting
C. Roadblock -ins
D. Grazing
ANSWER: C
95. ______________ refers to suddenly presenting something that pleasant/ charming or unpleasant/ ugly,
so as to catch the consumers by surprise
A. Sleeper effect
B. Levelling
C. Subverting
D. Jolting
ANSWER: C
96. According to ____________ view the consumer is regarded as irrational and impulsive, who easily
succumbs to the selling and promotional efforts of the marketer
A. Economic
B. Cognitive
C. Passive
D. Emotional
ANSWER: C
97. The ______________ model focus on the overall trend in the economy that has an impact and is also
impacted upon buying patterns
A. Micro economic
B. Macro economic
C. Cognitive
D. Emotional
ANSWER: B
98. The Gestalt model is a contribution from the ___________ school of thought
A. Sociological
B. Psychological
C. Psychoanalytic
ANSWER: C
99. Which of the following is not true about the Psychological model?
A. Consumers learn from experiences of self and others
B. They would buy products and services that are rewarding and would bring positive reinforcement
C. They believe in what their social group say
D. Repeat behaviour would depend on reinforcement received
ANSWER: C
100. Which of the following is not one of the current approaches to studying consumer behaviour?
A. Post modernism
B. Change
C. Materialism
D. Totality
ANSWER: A
101. Which of the following is true about post modernism?

A. Consumer actions cannot be objectively measured, empirically tested and generalized
B. Focus lies in predicting consumer behaviour
C. Methodology is quantitative
ANSWER: A
102. What are the factors that affect the influence of reference groups?
A. Informative and experience
B. Power, Credibility and trustworthiness
C. Conformance with group and social approval
D. Visibility and conspicuousness of the product
ANSWER: A
103. All of the following are patronage - buying motives except

A. price
B. Location convenience
C. Assortment of merchandise
D. Advertising
ANSWER: D
104. Which of the following is not generally accepted as being a part of the extended marketing mix for
services?
A. Product
B. Price
C. Process
D. Practice
ANSWER: D
105. As a rather general rule of thumb in advertising, the type size of writings on posters should not be
smaller than
A. 5% of the poster size
B. 10% of the poster size
C. 15% of the poster size
D. 20% of the poster size
ANSWER: C
106. The ___________ of services results in customer - producer encounters being high contact in nature
A. Intangibility
B. Inseparability
C. Variability
D. Perishability
ANSWER: A
107. Perceptions of benefits minus Total marketing cost =

A. Total manufacturing costs
B. Total cost of ownership
C. Total operational costs
D. Total consumer value
ANSWER: D
108. Which of the following is not a subsidizing factor to the increasing sophistication of business
operations and strategy?
A. Production processes and quality improvements
B. Customer perception of manufacturing tehniques
C. Management innovations
D. Shortening of product life cycles
ANSWER: D
109. A strategy is the comprehensive master plan stating how the organization will achieve its mission and
objectives. In understanding a strategy, organization aim to
A. maximize cost efficiencies even if this is achieved at the expense of quality
B. Maximize competitive advantage and minimize weakness
C. maximize competitive advantage and minimize effectiveness
D. Optimize costs in delivering the product and after sale service
ANSWER: B
110. Major differences between business to consumer marketing and business to business marketing can
be summarized under
A. Demand charcteristics
B. Market demographics
C. The nature of the buying process and buyer seller relationships
D. Demand characteristics, competition, market demographics and buyer seller
ANSWER: D
111. A 50 year old grand mother who worries about what people will think about her if she purchases a
Sega play station for herself is experiencing ______________ anxiety
A. Over friendly
B. Psychosocial
C. Hyper
D. Over reactive
ANSWER: B
112. Which of the following statements about product involvement is true?

A. Product knowledge is unrelated to product involement
B. A consumer is just a likely to develop a level of product involvement with a product requiring routine
decision making as with a product requiring extensive decision making
C. Product involvement does not affect how quickly a consumer move through the purchase decision
making process
D. A consumers level of product involvement will determine how quickly the putchase is made
ANSWER: D
113. Group marketing and ____________ determine the initial level of product knowledge as well as
change in it
A. Consumer feedback
B. Situational influences
C. Information available
D. Consumer perception
ANSWER: B
114. Experimental sources of information for consumers refer to__________

A. Advertising, marketing, selling and profit making
B. Handling, examining and trying the product while shopping
C. Buying after a demonstration
D. Buying the product directly from a manufacturer
ANSWER: B
115. A purchase involves many decisions, which include product type, brand, model___________ among
other fators
A. Credit facility available

B. Group purchase discount schemes
C. Dealer selection and the method of payment
D. Availability of money
ANSWER: C
116. Marketers can create brand equity________________

A. By selling them in prestigious outlets
B. By overpricing the product
C. Preparing comparative information about competitive brands
D. By making the products available in all locations
ANSWER: A
117. Consumer behaviour helps marketers create an effective marketing strategy because
A. marketers can understand how consumers make decisions and better anticipate their needs
B. marketers see what competitors are able to do to attract potential consumers
C. marketers are able to bring a product to market faster than any potential competitors
D. marketers are able to determine the highest price they can charge for their product
ANSWER: A
118. Which type of product would be better advertised using ab elaborate website with lots of information
rather than a simple newspaper a with minimal text?
A. Routine purchase
B. High involvement
C. Impulse purchase
D. Emergency
ANSWER: A
119. Which types of risk s influence consumer decision making approaches?

A. Financial risk, social risk, performance risk, physical risk, time risk
B. Financial risk, social risk, performance risk
C. Social risk , performance risk, physical risk
D. Social risk, performance risk, physical risk, time risk
ANSWER: A
120. Research on consumer buying behaviour answers

A. What consumers buy
B. Why consumers buy
C. Where consumers buy
D. All of the above
ANSWER: D
121. Buyers black box consist of

A. Characteristics of buyer
B. Buyer decision process
C. Cultural environment
D. Both A and B
ANSWER: D
122. Group which can exert influences on other because of specialized knowledge and skills is called
A. Opinion leader
B. Leading adopters
C. Influential
D. All of the above
ANSWER: D
123. Customers keeping such information that supports their attitudes towards brand is classified as
A. selective attention
B. selective distortion
C. selective retention
D. All of the above
ANSWER: B
124. Ads affecting consumers subconscious minds are classified as

A. Online advertising
B. Subliminal advertising
C. Luminal Advettising
D. Both B and C
ANSWER: B
125. Tendency to which experiences of potential customers fits with innovation is called
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
ANSWER: D
126. Highly involved consumer buying behaviour and customers perceive fewer differences among brands
is called
A. Complex Buying behaviour
B. Variety seeking buying behaviour
C. Dissonance reducing buying behaviour
D. Habitual buying behaviout
ANSWER: B
127. The minor stimuli which determines when and how customers will respond in certain way is called
A. Perception
B. Cues
C. Motives
D. Stimuli
ANSWER: B
128. Social class who rely on relatives for assistance in trouble times and economic support considered as
A. Upper middles
B. Working class
C. Middle class
D. Upper class
ANSWER: B
129. In adoption process for new products customer feedback information in the
A. Awareness stage
B. Interest stage
C. Evaluation and trail stage
D. Evaluation stage
ANSWER: B
130. In stages of adoption process stage in which customer considers whether to try product or not to is
classified as
A. Awareness stage
B. Interest stage
C. Evaluation and train stage
D. Adoption
ANSWER: C
131. Mental process in which customers ends up as buyer of a new product is called
A. Adoption process
B. Cognitive process
C. Pre purchase behaviour
D. Post purchase behaviour
ANSWER: A
132. In buyer decision process, stage in which purchase intention is transformed into purchase decision is
called
A. Need recognition
C. Post purchase decision
D. Non of the above
ANSWER: D
133. Marketers can build up demand of a particular product by

A. association with strong motives
B. Using motives cues
C. Positive reinforcement
D. Negative reinforcement
ANSWER: C
134. Remembrance of good points that are related to choose a brand a compared to competing brand is
called
A. Selective attention
B. Selective distortion
C. Selective retention
D. All of the above
ANSWER: C
135. In measuring consumer major AIO dimensions activities includes

A. Social events
B. Social issues
C. Recreation
D. Both A and B
ANSWER: A
136. Higher is gap between product performance and customer expectations, customer is
A. More satisfied
B. More dissatisfied
C. More delighted
ANSWER: B
137. Good service or idea that is perceived as new by potential customers is an example of
A. Adoption process
B. New product
C. Existing produt
ANSWER: B
138. Kind of information consumers obtains from mass media and internet searches classified as
A. Personal sources
B. Commercial sources
C. Public sources
D. All of the above
ANSWER: C
139. Kind of information consumers obtains from advertising campaigns and sales people is classified as
A. Personal source
B. Commercial source
C. experiential source
D. All of the above
ANSWER: B
140. Frame of liking and disliking a specific product or moving to an d away from a brand is referred as
A. Belief
B. attitude
C. Learning
D. Both B and C
ANSWER: A
141. Many sub cultural barriers are decreasing because of mass communication, mass transit and a
A. Decline in communal influences
B. Strong awareness of brands in the market
C. Strong awareness of pricing policies in the market
D. Decline in the influence of religious values
ANSWER: A
142. Changes in consumer values have been recognized by many business firms that have expanded their
emphasis on ____________ products
A. Latest technology
B. Time saving, convenience oriented
C. Health related
D. Communication
ANSWER: B
143. Upper class prioritize spending on ______________

A. Technology related products
B. Pubs and discos
C. Gambling
D. Travel and prestigious product
ANSWER: D
144. The population of Indian consumers that want to do the right things an buy what is popular is
generally referred as
A. Lower middle class
B. Upper American class
C. Working class
D. Middle class
ANSWER: D
145. The group classified as lower class is prone to ______________ when the money is available
A. Instant gratification
B. Competing with their neighbours
C. Saving as much money possible
D. Making large investment
ANSWER: A
146. Sales of 40 to 75 percent off on merchandise at stores that were being closed led many consumers
who had not shopped at stores in long time return to look for bargains ______________ influences led to
these bargain hunters revisiting stores
A. Antecednet
B. Economic
C. Infrastructural
D. Marketing
ANSWER: D
147. Mc Donald advertises cheap soda on the side of their stores with giant banners they are targeting
which of the following perceptual processes of the consumer?
A. exposure
B. attention
C. Alternative selection
D. Interpretation
ANSWER: B
148. Which of the following is example of a consumer characteristic that would affect a consumers
information search for a pair of nonskid boat shoes?
A. the actual differences between brand of boat shoes
B. The age and gender of the individual shopping for shoes
C. Purchase will be used by the shopper
D. The sales personnel at the store the consumer is looking at shoes
ANSWER: B
149. Which of the following statement about product involvement is true?

A. Product knowledge is unrelated to product involvement
B. Product requiring extensive decision making
C. Consumer moves through the quick decision process
D. Level of product involvement determine purchase decision
ANSWER: D
150. Which of the following is example for a situational influence on consumer behaviour?
A. Adam refused to buy his daughter an ice cream
B. Shelly purchased a bag suggested by her friends
C. Purchasing a novel the story line illustrates some thing
D. Purchasing a gold ring after much looking
ANSWER: D
151. According to brand personality traits, sincerity is concluded as brand being

A. Outdoorsy and tough
B. Daring and imaginative
C. Cheerful and wholesome
D. Charming and upper class
ANSWER: C
152. Psychological character that play a key role in distinguishing one person from another is
A. Lifestyle
B. Personality
C. Social class
ANSWER: B
153. The most effective source that consumers obtain information from is________ because it legitimizes
or evaluates products for the buyer
A. Commercial
B. Public
C. Experimental
D. Personal
ANSWER: D
154. Which of the following statements about social class is true?

A. Middle class is the largest class
B. 5% of the population is upper class
C. Who depends heavily on relatives for economic and emotional support
D. Middle class is the group most likely to demand instant gratification
ANSWER: C
Staff Name
Meeran Mydheen N .

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heading=II MIB [2018-2020], SEMESTER IV, ELECTIVE : CONSUMER BEHAVIOUR - 453V1&qname=45…

Dr.G.R.Damodaran College of Science

1. -------------------------- is the buying behavior of final consumers

3. Which factors is registered as social factors that influence consumer behaviour

5. ---------Portrays the whole person interacting with his or her environment

6. -------Refers to how an individual perceives a particular message

10. ____________ are interested in knowing the feedback of consumers

11. Which of the following is not included in the marketing communication

15. Which of the following is s situation in which consumer behaviour occurs?

16. Consumer protection act was passed in the year

17. Injurious consumption occurs when

19. Repeat purchase is closely related to the concept of

21. Post purchase evaluation means

28. Basic needs such as hunger and thirst are called

34. In terms of consumption decisions, middle class consumers prefer to ___________

D. Most consumers feel that the price is actually affordable

40. Which is not marketed by social marketing?

41. Needs of customers are triggered by

45. Now a days consumers select the product on the basic of

63. A high degree of product involvement encourages______________ by consumers, which likely

69. Persons own living or interacting and acting pattern is classified as

76. Marginal utility theory of buyer behaviour is developed by

77. Cognitive theory of buyer behaviour was developed by

78. The intensity of post purchase dissonance will be greatest when______________

81. What determines the buyer satisfaction or dissatisfaction

82. ____________ is a key to building lasting relationship with consumers

83. Companies should set up systems that _________ customer to complain

88. The buying decision process consist of __________ stages

89. Opinion leaders are sometimes referred to as

B. Process used in carrying out the service

101. Which of the following is true about post modernism?

103. All of the following are patronage - buying motives except

107. Perceptions of benefits minus Total marketing cost =

112. Which of the following statements about product involvement is true?

114. Experimental sources of information for consumers refer to__________

A. Credit facility available

116. Marketers can create brand equity________________

119. Which types of risk s influence consumer decision making approaches?

120. Research on consumer buying behaviour answers

121. Buyers black box consist of

124. Ads affecting consumers subconscious minds are classified as

133. Marketers can build up demand of a particular product by

135. In measuring consumer major AIO dimensions activities includes

143. Upper class prioritize spending on ______________

149. Which of the following statement about product involvement is true?

151. According to brand personality traits, sincerity is concluded as brand being

154. Which of the following statements about social class is true?

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