NAME HALIMA ARSHAD

ROLL NO BSF 1801171

1. WHY MARKETING IS IMPORTANT?

 Marketing is important because marketing has helped to introduce and gain acceptance of new
products that have eased or enriched people’s life.
 Marketing helps to build and maintain the company’s reputation
 Marketing helps to build a relationship between a business and Its customers
 Marketing Is a communication channel used to inform customers
 Marketing helps the management team to make informed decisions
 Marketing is an important strategy to ensure the growth of your business

2. WHAT IS THE SCOPE OF MARKETING?

 Goods
 Services
 Events
 Experiences
 Persons
 Place
 Organizations
 Idea
 Properties

Services
Marketing plays a major role in the selling of services produced anywhere in the world. For example- the services of doctors,
engineers, software consultants, lawyers and management consultants, etc.

Events:
Marketers promote events. Events can be trade shows, company anniversaries, entertainment award shows, local festivals,
health camps, and so on.

Idea:
It is basically an idea which is converted into a product or service for satisfying needs of customer. For example it was the idea of
information sharing that gave birth to the internet.

3. WHAT ARE SOME CORE MARKETING CONCEPTS?

 Core marketing concepts:
 Needs, Wants, Demands
 Target markets, Positioning, Segmentation
  Offerings and Brands
 Marketing Channels
 Paid Owned and earned media
 Impressions and Engagement
 Value and Satisfaction
 Supply Chain
 Competition
 Marketing Environment

NEEDS, WANTS, DEMANDS:

Needs are things that satisfy the basic requirement

Wants are requests directed to specific types of items.

Demands are requests for specific products that the buyer is willing to and able to pay for.

OFFERINGS AND BRANDS

Companies address customer needs by putting forth a value proportion, set of benefits that satisfy those needs.

SUPPLY CHAIN
A supply chain is comprised of all the businesses and individual contributors involved in creating a product, from raw
materials to finished merchandise.

4. WHAT FORCES ARE DEFINING THE NEW MARKETING REALITIES?

 Network information technology
 Globalization
 Deregulation
 Heightened competition
 Industry
 Retail transformation
 Consumer buying power
 Consumer information
GLOBALIZATION
. Technological advances in transportation shipping and communication have made it easier for companies to market in and
consumers to buy from almost any country
TECHNOLOGY
The digital revolution has created an information age that promises to lead to more accurate levels of production, more
targeted communication and more relevant prices,

5. WHAT NEW CAPABILITIES HAVE THESE FORCES GIVEN CONSUMERS AD COMPANIES?

These major societal forces create complex challenges for marketers but they have also generated a new set of
capabilities to help companies cope and respond
 Marketers can use the internet as a powerful information and sales channel.
 Marketer can collect fuller and richer information about markets, customer prospects and competitors.
 Marketers can tap into social media to amplify their brand message.
 Marketers can facilitate and speed external communication among customers .
6. WHAT DOES A HOLISTIC MARKETING PHILOSPHY INCLUDE?
Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the
different marketing channels as a system. Under at this approach, a business with different departments
comes together.

7. WHAT TASKS ARE NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT

 Developing marketing strategies and plans,
 Connecting with customers,
 Building strong brands,
  Shaping the market offerings,
 Delivering and communicating value,
 Capturing marketing insights and performance,

Developing marketing strategies and plans,

The first task is to identify and plan for the organization’s potential long-run opportunities.

Capturing marketing insights and performance,

Each organization should closely monitor its marketing environment, continually assess market potential,
and forecast demand.