PURCHASE

DECISION
Assignment-2

Submitted by:
Lakshita Saini
BFT-3
NIFT, Bangalore
 BLU ET OO TH
(WIR EL ESS )
EAR P HO N ES
WHY? HOW? WHAT?
GOLDEN CIRCLE - SIMON SINEK
 WHAT?
BLUETOOTH (WIRELESS EARPHONES)
Product : Boat Rockerz 235 V2

Specifications :

1. The latest bluetooth v5.0

2. Immersive sound (10mm dynamic drivers
pumps out enthralling auditory
experience)
3. The fast charge technology
4. Playback time : 6 hours
5. Charging Time : 1.5 hours
6. Standby Time : 150 hours
7. Talktime : 6 hours
8. One press voice assistant
9. Offers calls vibration
10. Battery Capacity: 110 mAh
11. IPX 5 Certified (Protection against
sweat and water)
Form/Color :

In-Ear Headphones
Dark Grey (Wanted Black but unfortunately
it was out of stock)

Purpose:

1. To listen to music (Music helps me to

focus better while working and works as
a stress buster as well.)
2. Needed for daily online classes (The new
normal)
3. Binge watching
4. Video Calls and sometimes phone calls
too.
5. The noise cancellation feature helps me
to ignore my surroundings and stay with
me for a while.
 HOW?
Channel of Buying:

This is a very recent purchase made through

online medium from official Boat Website,
last month, i.e, July 2020. I received it
around 6th August 2020.

Mode of payment:
Using Debit Card/Razor Pay

This purchase was well researched as

previously I owned wired earphones and two
of my wired earphones faced the same issue
of absence of audio output in either of the
ear pieces. Hence, I decided to research well
and buy wireless earphones.
I am quite happy with the product so far and
also the usage is quite a lot these days. I
really hope they last long unlike my last
earphones which worked only for 4-5 months
inspite of holding a good brand tag.
 WHY?
Motivation to buy:

This purchase was a need as well as a reward

for myself.

So, as mentioned previously my last

earphones lost the audio output capacity so
I had to buy new one as I needed it for
multiple purpose and faced quite a lot of
problems in their absence.
Secondly, in my leisure time during
quarantine, I started a bit of freelancing
and did few internships so it was kind of a
reward for the hard work I did or I would
say a gift from me to me as this comprised of
my first earning, it was a sense of
achievement and to be honest, I was proud of
it.
Hence, I ended up buying it.
This particular product was chosen because of
its features, I initially shortlisted two
products but bought this one even though my
desired color (Black) option wasn't available
because of the reviews and it have a neck band
as well.

How does it make you feel:

In the first instance, I was confused whether

to buy earbuds(true wireless) or wireless
earphones as I was able to find the options in
both categories in the suitable price range
but I was afraid to lose either of the earbuds,
so I decided to buy the wireless instead of
true wireless.

I am content with the product I chose, it gave

me a sense of self-esteem and accomplishment
as it was a part of my first income. Also, I am
able to enjoy my ME-TIME, listening to music
helps me to collect my thoughts together, wash
off worries and dance with flow of life.
My need for ME-time is basically because I
think it is very important for me as an
individual to give the happenings in my life
a thought to come to a conclusion as
uncertainty troubles me. I need to figure out
the reason behind my candid actions and need
to know why a specific thing is bothering me.
Also, I have observed if I don't get enough time
to collect my thoughts I often end in
unpleasant state of mind. In my ME-time when I
listen to music or carry out some activities
like cooking, writing, illustrating I am able
to find tranquility of mind.

The need of cutting off from the surroundings

is a practice which helps me to work on myself,
towards my growth. As I believe it is very
important for an individual to first connect
with our inner soul, then only we will be able
to bridge  relations and understand various
perspectives. I have learnt through this
practice that we should never try giving more
than what we have as it results in negligence
of our own well-being.
It also contributed to crisp my attention
during online classes and improved my
virtual communication.

It serves as my helping hand when I wish to

ignore the surroundings and seriously
indulge in any activity, it is a way for
displaying my DND mode, though it is very
difficult to ignore your family as I have
these thoughts sometimes like is this
behavior hurtful to them but then I do not
want to plug out off nirvana.

So, I guess I am delighted with my purchase,

just struggling with one issue of how to
forget and ignore the surroundings sometimes,
my purchase is contributing a bit to overcome
this problem. But in all I am really jovial and
grateful to spend time at home after so long.

To conclude, I am satisfied with my purchase

and it is serving almost all the purposes.
 LADDERRING
Attributes Consequences
Abstract attributes: Psychological consequences:
1. Audiophile 1. Positive attitude
2. Unique 2. Sportsmanship
3. Symbol of rhythm 3. Presentable
4. Melody/tune 4. Status symbol (using
5. Comfort wireless instead of
6. Hands free wired earphones)
communication 5. Impress others
7. Freedom of movement
8. Melophile Functional Consequences:
1. Accessorize
Concrete attributes: 2. Gift for technology
1. Bluetooth Earphones freaks or grandparents
2. Sound Quality who need high quality
sound output

Values

Instrumental value: Terminal value: Core Value:

Feel calm as the Feel synchronized Feel productive as

tones set the mood. to the beats and it helps me to
melody. create a work zone.