Technical Whitepaper: ALADDIN START Digital Catering Blockchain Application Platform

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ALADDIN START Digital Catering Blockchain

Application Platform

Technical Whitepaper

ALDS Team
Version 1.0

1
Contents

1. Project background ...................................................................................................................4

2. Industry analysis .........................................................................................................................5

2.1 The status of Chinese food industry in America ........................................................ 5

2.2 The pain point of traditional food................................................................................ 10

2.3 Use blockchain to solve pain points ............................................................................ 12

2.4 ALDS vision.......................................................................................................................... 12

3. ALDS technical framework and economic model ......................................................... 13

3.1 What is the ALDS industry alliance .............................................................................. 13

3.2 What is the ALDS .............................................................................................................. 14

3.3 The general economy of ALDS ...................................................................................... 16


3.3.1 ALDS proves the economic model ............................................................. 16
3.3.2 The unique advantages of economic transformation ........................... 21
3.3.3 The essential difference between role and industry .............................. 21
3.3.4 The security of an economic system ......................................................... 22

3.4 The technical architecture of ALDS .............................................................................. 23

3.5 Function of ALDS ............................................................................................................... 25


3.5.1 ALDS TOKEN payment .................................................................................. 26
3.5.2 Evaluation system of ALDS remodeling ............................................................... 27
3.5.3 ALDS rebuilds new retail and supply chain .............................................. 29
3.5.4 ALDS online mall system .............................................................................. 30

4. ALDS application scenarios .................................................................................................. 31

4.1 Traceability of the catering supply chain ................................................................... 31

4.2 Big data analysis location and consumption behavior analysis .......................... 32

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4.3 Trustworthy catering investment and crowdfunding............................................. 32

4.4 Incentive mechanism consumption is investment .................................................. 32

4.5 Digital online e-commerce............................................................................................. 33

5. Future revenue and profit estimates ................................................................................. 33

6. Distribution and use of ALDS Token ................................................................................. 36

6.1 ALDS allocation and lock-up mechanism .................................................................. 36

6.2 Price and conversion ratio for each round ................................................................ 37

6.3 Fundraising purposes ....................................................................................................... 38

7. Future development plan ..................................................................................................... 38

8. Foundations and management .......................................................................................... 39

8.1 The establishment and governance structure .......................................................... 39

8.2 Foundation governance structure ................................................................................ 42

9. Project team member ............................................................................................................ 44

10. Risk alerts ............................................................................................................................ 46

11. Disclaimer............................................................................................................................ 48

3
1. Project background

The catering culture of the Chinese nation has a long history. From the

1930s, the first generation of labor immigrants landed in North

America. To the 1970s the second generation of immigrants introduced

fujian, northern cuisine; Investment to the third generation of the 21st

century, skilled migration iterations of high-quality goods hot pot,

sichuan, hunan, for centuries, Chinese influence gradually more and

more American residents taste buds, with increasing personnel

exchanges between China and America, frequent, and all kinds of

Chinese food has become a Chinese immigrant, tourists to the staff and

a growing number of U.S. residents or lack of choice. At present,

although Chinese food brands are springing up everywhere in the

United States, there are generally small scale, no brand, rough and

casual store decoration, no cultural taste, unable to form a chain

operation, lack of strict modern enterprise management philosophy,

the vast majority of Chinese food restaurants are single combat, casual.

Shopkeepers and operators lack the concept and ability of capital

operation and high-end chain operation. Chinese food has long been

synonymous with low-end dining in North America. In recent years,

modern catering enterprises represented by haidilao and xipu xiapu

have successfully landed on the capital market, triggering a new round

of awakening and thinking of Chinese catering industry! We profoundly

realize, in order to service customers in North America as the target

market, positioning and high end Chinese food brands, actively

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embracing innovation such as chain operation, big data, block chain

technology, relying on the power of capital, through the modern

enterprise management system, through three to four years of

development, make a landing us capital markets in North America

(NASDAQ) high-end Chinese first wave timely, and has set up a follow!

2. Industry analysis

2.1 The status of Chinese food industry in America

In the United States, the catering industry has developed rapidly. From

1955, the catering industry accounted for 25% of residents' food

consumption to 2015, it has accounted for 47% of residents' consumption,

and the total number of restaurants has reached 628,720, including

288,585 chain restaurants. In the face of the important node of

consumption upgrade, the expectations of the new generation of American

consumers on restaurants are also rising. Only by absorbing more

international elements and innovative means can the Chinese restaurant

make a leapfrog breakthrough and development. As a carrier, Chinese food

not only carries a country's history and culture, but also becomes a new

driving force of consumption and a new trend of absorbing capital.

5
The distribution of Chinese food in the United States

The United States has the world's most developed capital market, so through

the effective implantation of capital and modern chain enterprise management

concept, Chinese food brands in the United States catering market to achieve

great success is undoubtedly a high probability event!

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There are now more than 50,000 Chinese restaurants in the United States.

American Chinese restaurants account for more than $21 billion in annual

sales in the United States. Among American restaurants, Chinese food is

twice as big as Japanese, Korean, Thai, Vietnamese and Indian.

The United States is the world's largest restaurant country. According to

the American restaurant association, the average growth rate of restaurant

revenue in the United States between 2013 and 2017 was 3.5%. The

American restaurant industry is in the leading position in terms of

management service level, standardization level, chain operation level and

centralization level. On a global scale, only the United States can rival

China's restaurant market in terms of size.

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Chinese food, which has been popular in the United States for decades, is

still one of the top three exotic dishes in the country, according to new

restaurant industry surveys. More than a third (36 per cent) eat Chinese at

least once a month, while 42 per cent eat several times a year. While

respondents were more likely to eat Italian and Mexican food, they still

relied most on restaurants serving Chinese food, while the first two dishes

were mostly home-cooked. Among those who eat Chinese food regularly,

43 percent come from the northeast, 39 percent from the south, 37 percent

from the west and 25 percent from the central and western regions. At the

same time, 56 percent of this group chose takeout when they ate Chinese

food, 53 percent chose sit-down food, and only 20 percent cooked Chinese

food at home.

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Plates of Chinese food contain all tastes of sour, sweet, bitter, hot, salty,

while Chinese restaurants contain Chinese people and even the whole

American society. Everything from a painting to a pair of chopsticks

attracts customers from all ethnic groups. To them, the Chinese restaurant

is the representative of the Chinese people. Chinese food has become as

American as apple pie. The Chinese feed themselves with Chinese

restaurants and the americans with Chinese food. Nowadays, Chinese food

has become a common dish in the United States.

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Today, Chinese restaurants are no longer a place for Chinese to make a

living overseas, but a platform and station for spreading and carrying

forward the splendid Chinese culture. As a part of the soft power of the

Chinese nation, Chinese food culture has gradually infiltrated and

integrated into the mainstream society of the United States. The silent

dedication of overseas practitioners of Chinese food will surely go down in

history.

2.2 The pain point of traditional food

The pain points of traditional catering and entertainment industry can be

classified into two categories: b-terminal merchants and c-terminal

customers.

The pain points encountered by b-terminal merchants are as follows:

1. High rent, high cost, high staff salary and low gross profit in catering

industry;

2. As a result of the monopoly of internet-centric platform, the cost of

online diversion is becoming more and more expensive, which squeezes

the survival space of catering enterprises.

3. The development of the brand cannot be separated from the continuous

support and in-depth participation of customers, but businesses do not

have a good way to motivate consumers; Consumers also lack direct ways

to participate in the business operation and benefit sharing.

4. The management of catering industry is backward and inefficient,


10
making it difficult to guarantee food hygiene and food material quality.

5. Merchants sell various "consumption coupons" and "discount coupons"

by themselves, which require a large online and offline promotion team,

with high cost but low efficiency.

6. The centralized false publicity of the Internet platform and the malicious

brushing of the ranking result in the gradual loss of consumers' trust in the

platform.

At the same time, c-end clients also encounter many pain points:

1. "consumption coupons" between merchants of different brands cannot

be used for general purpose, cannot be transferred and given away, and

cannot be used after expiration;

2. The "consumption coupons" held cannot be converted into investment

appreciation;

3. Consumers share and comment, and merchants do not return any

rewards;

4. A large amount of personal data generated by daily consumption of

users is collected by the centralized platform, but they cannot get rewards

and are worried about the disclosure of personal privacy; The huge profits

that centralised platforms make each year have nothing to do with

consumers;

5. Food safety and food hygiene information is not transparent, making it

costly and difficult for consumers to identify.

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2.3 Use blockchain to solve pain points

For businesses, the introduction of block chain technology to transform

industries and enterprises can stimulate the enthusiasm and participation of

the community, stimulate consumption and expand the community. Through

certification transformation, the roles of "consumers" and "shareholders" are

integrated, which greatly improves the participation of customers, and

enables franchisees to participate in the co-construction and benefit sharing

of the platform in the form of nodes, which will greatly accelerate the

expansion and development of the brand. With the imtamability of block

chain data, the general transformation provides an effective means of food

material traceability and revolutionizes the management of supply chain.

For customers, the transformation of general certification introduces food

material traceability and supply chain management, providing a powerful

tool to ensure food material safety and escort health. On the block chain

platform, users only need to submit as little information as possible to

consume on the platform, which ensures the information security of users

and avoids information leakage. In addition, through the transformation,

consumers can enjoy the dividends and growth of the platform as

"shareholders" at the same time.

2.4 ALDS vision

In the past two years, with the rise of block chain technology, the current

centralized Internet sharing economy has been greatly overturned by the

decentralized block chain sharing economy. ALDS sees this new


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opportunity and starts to use the block chain to develop an industry

alliance chain named "ALDS", opening a brand new situation for the future

development of the catering industry.

ALDS design vision in food industry as the breakthrough point, using the

block chain "through the economy", to food and beverage, horizontal

development to a new retail, leisure, entertainment, culture, sports and

other related industries, let platform for users to enjoy a lower threshold,

more secure, more convenient service, at the same time attract more

industry merchants, create a new retail, catering, leisure, entertainment,

culture, sports and other multidisciplinary integration "block chain local

life" in the development of business ecosystem.

At the same time, ALDS will also make use of the block chain data can not

be tampered with the characteristics of all the catering enterprises entered

the platform to provide security for food material traceability anti-

counterfeiting, production source safety tracking and food non-transgenic

verification, so as to comprehensively improve the credibility and

competitiveness of the catering industry, and protect consumers' diet and

health.

3. ALDS technical framework and economic model

3.1 What is the ALDS industry alliance

ALDS industry alliance is a well-known catering industry represented by

ALDS platform joint well-known catering enterprises in China, many food

lovers and block chain of high-end technical personnel to form around the

world, based on block chain technology platform for the global food and
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beverage industry consensus, aims to build a "credit" as the core, the

unique value of food and beverage industry ecosystem.

3.2 What is the ALDS

The essence and initial intention of blockchain finance is the physical

implementation, that is, the organic combination of physical assets and

derivatives, thus the ALDS comes into being! ALDS ALDS is a digital asset

chain confirmed by mushroom industry alliance using block chain, and

endorsed by famous Chinese and American physical catering enterprises

such as wuling tangge, little sheep, and haoshiwu. It has high-end, stable

value storage function and universal advantages of all digital currencies.

ALDS is the world's first vertical public chain based on the catering industry.

ALDS is a multi-domain ecosystem in which merchants, upstream and

downstream enterprises and consumers can deeply participate. ALDS is

composed of multi-layer block chain, including the underlying alliance

chain structure and the sub-chain based on the alliance chain. Chains can

exchange information and value through the main chain. Users have the

ownership of their own information and can cooperate with others under

the condition of providing as little privacy as possible to avoid the

possibility of a large amount of personal information being stolen from the

centralized system.

In addition, traditional businesses have not been successful in eliminating

the pain points caused by data matching and validation problems, and

business transactions lack the integration of the whole transaction process

and can not integrate all stakeholders into a common platform. With ALDS,

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business transactions can be made into smart contracts between

consumers and merchants, ensuring that consumers pay merchants and

the goods are delivered to the buyer in accordance with the requirements

of the terms. The ALDS smart contract will program the terms and

conditions of all consumption processes of the merchant, realizing the big

data document proof about time, place and delivery method, consumption

content, quality and requirements for confirmation. Once participants

agree on terms, conditions, and results, the smart contract is

programmatically recorded in a distributed ledger and cannot be modified,

ensuring that the smart contract delivers the desired results for all parties

when the agreed conditions trigger.

The business model of ALDS, block chain community and decentralized

model enable all merchants and individuals in the ecosystem to enjoy the

effects of economies of scale and dividends brought by the expansion of

ALDS community.

ALDS's alliance chain system is a new comprehensive block chain network

architecture, which can realize information interconnection and value

exchange with other block chains. It has the characteristics of

decentralization, and can also take into account the requirements of

performance and privacy. ALDS will continue to standardize the business

ecosystem and block chain system. In the future, merchants and consumer

members will be able to build their own block chain chain on the ALDS.

The more users join, the higher the effect of sharing economy will be.

Inherited the ALDS block chain excellent design, mature technology, and

the consensus algorithm, data transmission, storage of fragmentation,

block management and so on various aspects have made corresponding


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innovation and practice, the landing provides instant, to prove that the

safety of mobile client payment verification mode, can realize the exchange

of the value of the underlying chain, industry chain.

3.3 The general economy of ALDS

3.3.1 ALDS proves the economic model

ALDS through the transformation of the traditional integration system to

systematically create a new general economy model.

(I) weaknesses and pain points of the traditional integral system

Traditional food and beverage, retail, leisure, entertainment and other

industries usually through set up their own spending or coupons to attract

new customers, but relatively independent industry system, so the integral,

coupons exchange application environment, narrow channels of a single,

poor user experience, even if the current alliance mode and the current

mainstream Internet group-buying platform has a different degree of short

board and pain points:

A. "consumption coupons" between businesses of different industries and

brands cannot be used universally;

B. "consumption coupons" between merchants of different industries and

brands cannot be transferred or given away;

C. Paper "consumption vouchers" are easy to be damaged or lost;

D. cannot continue to be used after the expiry date;

E. The "consumption coupons" held can only depreciate more and more,
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but cannot increase in value more and more;

F. Sharing and comments by consumers, the platform does not return any

rewards to consumers;

G. The huge profits made by centralized platforms every year have nothing

to do with consumers;

(ii) general economic innovation mode -- ALDS ALDS Token system

ALDS will in food industry for cutting position, set off through the

economy era of the "new social movement", and build a system of large

consumption ecological community, to help traditional enterprises in the

chain of mushroom platform to complete the transformation on the

change, build up the brand of consumer community operation system, the

internal and external social incentive system, mushroom fission chain or

intelligent integral system, word-of-mouth and precise marketing system.

The ALDS will replace traditional paper consumption vouchers with

electronic ones, and use them as entry points to introduce its own

distribution certificates. All consumption within the ecosystem is purchased

or sold by a certificate. In this way, consumption coupons can be freely

circulated and traded across industries and brands within the ecosystem.

Users can obtain profits of ALDS economy by holding the general

certificate and participate in various rights and interests activities of ALDS.

ALDS USES block chain technology to complete general certificate

exchange, account verification, detail inquiry and other functions, so as to

realize seamless connection between the general certificate business

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system and ALDS platform of different businesses and merchants.

(iii) disruption brought by ALDS economy

The universal ALDS system will form the universal economy, and its

innovation mode will bring the following subversion:

1. Subvert the member management system in the traditional business

form, and conduct socialized operation with Token as the bond.

Build a decentralized, tamper-proof credit system.

2. Overturn the traditional shareholding structure and incentive system.

Under the premise of no change in the existing shareholding, the reform

can integrate consumers, businesses and all stakeholders in the upstream

and downstream of the ecology into the incentive system.

3. Subvert the traditional brand operation mode, mobilize the enthusiasm

of the whole community through the transformation of certification, and

make everyone contribute to the brand promotion and operation.

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4. Subvert the traditional marketing model, and use the smart contract to

precisely position and market customers' consumption behaviors through

the transformation of general certification.

(iv) types of Token (general certificate) in ALDS ALDS Token system

We use the block chain technology to use the block chain to issue the

general certificate mechanism, use the general certificate to circulate freely

in the system for value transmission and connection, and connect the

interests of merchants and consumers together. Therefore, the design of

the general certification system is the key of the system.

In the ALDS, we will issue a Token :ALDS Token, which is used to share

project dividends and participate in various activities in the economy. The

ALDS pass holder can enjoy the dividend distribution of ALDS economy,

and can use the ALDS pass to exercise the special rights and interests

proposed by the ALDS project party, such as participating in the voting of

election competition merchants, participating in the voting of restaurant

chefs, etc. In addition, the most important derivative scenario is that in the

future, merchants and individuals who join the ALDS ecology can issue

tokens of their own system by pledging ALDS pass, so that the

appreciation potential and space of ALDS pass will be greatly expanded.

Finally, the ALDS ecology will be transformed into the "ethereum" of the

pan-diet and entertainment ecology. The ALDS pass certificate with a

circulation of 1 billion pieces will become the "ethereum currency" on this

"ethereum" and will become one of the most valuable advantages Token.

Instead of competing with ethereum, the ALDS project was to create a new

ethereum in the broad food and entertainment space.

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The specific application scenarios of ALDS ALDS syndrome are as follows:

A. holders of ALDS can enjoy the dividend of ALDS project. ALDS rewards

50% of the platform's profits to individual members of merchants holding

ALDS and consumers of ALDS platform.

B. Merchants and individuals can issue their own Token on the ALDS after

the pledge of ALDS and the examination of the ALDS project;

C. ALDS shall be used for voting in the evaluation and voting activities

organized by ALDS;

D. Consumption is mining: when consumers consume in the ALDS system,

it is mining behavior. The reward is ALDS.

E. Users can get ALDS by inviting new users to join the ALDS system, and

ALDS for new users who register as members will be automatically

rewarded by the platform;

F. Community talent: those who are active in the mushroom club

community and have a group of fans, such as food talent, comment talent

and entertainment talent, will be rewarded by the platform according to

their participation and contribution.

G. Membership level: registered users with a certain amount of ALDS can

become members of mushroom mall and enjoy membership discount;

ALDS holders with more ALDS members can be promoted to gold,

platinum and diamond members with lower discount, and have the right to

participate in the annual selection, celebrity meeting, celebrity party and

other activities organized by the platform.

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H. Participation in decision-making: the community enables ALDS holders

to participate in the decision-making of major business matters by

initiating smart contract voting;

I. Nodes participating in ALDS mining will receive ALDS.

3.3.2 The unique advantages of economic transformation

This project is based on the catering alliance industry with stable profit

sources, and USES its continuous income and profit as the cornerstone of

the transformation of general certification, so that the general certification

of this project has inherent origin value and anchor of value. This is one of

the essential differences between this project and many cases of general

evidence of economic transformation, and also a unique advantage.

In addition, in the general securities system designed by us, each link of

the circulation of general securities has the outflow and inflow of general

securities, eliminating the singularity in the value loop, so that the liquidity

and tradability of general securities can be maximized.

3.3.3 The essential difference between role and industry

In this system, the card holder is not only the consumer, but also the

profits of distributors (ALDS holders enjoy platform profit sharing) and

enterprise business activities of the participants (ALDS holder platform

decisions and activities), as well as the creator of the business scenario

(ALDS merchants pledge ALDS can issue their own access card to create

your own application scenario). This is the biggest difference from the

existing business model (traditional and Internet group-buying review

platform) : in the current business model, users are only consumers and
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cannot participate in the profit sharing and business activities of

enterprises, let alone create their own application scenarios. After the

transformation of the general certificate, the functions of the users,

shareholders and directors of the enterprise are integrated through the

holding of the general certificate, which can mobilize the enthusiasm of

users to the greatest extent, hold the general certificate, and systematically

participate in the business activities of the enterprise, which is impossible

for all the existing business forms.

3.3.4 The security of an economic system

When we design the general economy, we must consider governance

security, market security, technology security and legal risk.

In governance of security, we in order to make project long-term stable

operation and management, through the foundation and the founding team

of lock up and will be 60% of the way for community operation and

construction, so as to cause the release of the pass card coordinated and

circulation and the development of economy, ecology and community

governance to the development of economy, avoid disorderly development

existing in the decentralized system thoroughly and runaway conditions.

In terms of market security, we release the general securities reasonably

through the locking mechanism to avoid the influence of the price

fluctuation of the general securities in the secondary market on the

circulation of the general securities and the interference of the long-term

goal of the enterprise. In terms of technology security, the project utilizes the

mature block chain infrastructure and smart contract to control the

circulation and release of the general license, and the technical foundation
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and maturity are fully capable of meeting the long-term development and

operation of the project. In terms of the legal risks of the project, we make

full use of the transparent and clear laws and regulations of Singapore and

Hong Kong in terms of the general certification, so as to operate reasonably

and legally without blind spots in terms of laws and regulations.

3.4 The technical architecture of ALDS

The ALDS will build its own chain of alliances based on the Hyperledger. Each

node in the alliance chain is served by catering businesses or related

upstream and downstream enterprises. The consensus mechanism of the

whole alliance chain is Proof of Contribution and Credibility (PoCC), and

merchants as nodes will be rewarded according to their sales volume and

comprehensive credit score.

The technical architecture of ALDS is very flexible. Horizontally, PoCC

consensus mechanism can be used to continuously access node merchants

with good performance and high reputation, forming a powerful alliance

chain network. Longitudinally, each node merchant can build its own sub-

block chain and issue its own sub-block chain pass, so that merchants can

operate their own sub-ecology independently.

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The hierarchy of the ALDS is as follows:

The top layer is the application layer, including the web version and mobile

APP version. Used to provide merchants and users with a transaction

interface and operations.

Below the application layer is the interface layer. This layer mainly includes

the intelligent contract and token (pass-through) layer, which actually

supports the technical realization and real operation of the application

layer, and the intelligent contract and token (pass-through) layer

completes the transaction and various business operations of the

application layer.

Below the interface layer is node deployment. This layer is mainly about

the operation and setup of nodes. In the block chain system, the

transaction and operation of smart contracts and tokens (certificates) must

rely on the authentication packaging of nodes. So this layer carries the

underlying operations of the interface layer.

Node deployment is the lowest block chain scheme, in this system is the

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super ledger scheme. This scheme will fully realize the consensus

mechanism of block chain, decentralized ledger and P2P communication

technology.

The system will also include third-party wallets, data analysis and other

tools.

3.5 Function of ALDS

The ALDS system provides ALDS Token transfer, settlement and transaction

recording functions for all users and merchants in the system. All data are

recorded on the alliance chain and cannot be tampered with. In addition,

functions for each role are provided as follows:

ALDS provides user registration, ALDS Token automatic exchange and

consumption, consumption record inquiry and other interfaces for

merchants, and provides services for users.

ALDS provides consumers with a smooth online shopping experience,

which can be exchanged for ALDS e-coupons for online shopping malls or

offline cooperative merchants. At the same time, ALDS provides unified

payment and management for the Token by connecting to the third-party

Token wallet.

In the ALDS system, merchants or individuals who pledge ALDS to a certain

proportion of merchants and members can issue their own Token in the

ALDS after verification, so as to build their own business and general

ecology.

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ALDS
CONTRACT

CONTRACT CONTRACT CONTRACT MEDICAL,


RESTAURANT NEW RETAIL ENTERTAINM
HEALTH,
NODE NODE ENT NODE
Token SWAP Token SWAP Token SWAP TRAVEL...

ALDS PLATFORM

MERCHANT MERCHANT MERCHANT


A Token B Token C Token

CONSUMER USER CONSUMER USER CONSUMER USER

3.5.1 ALDS TOKEN payment

Blockchain technology is praised by the industry as "the Internet realizing

value transfer". The Internet, especially the mobile Internet, has brought

about a great change in People's Daily life in the past two years, which is the

penetration of mobile payment into our lives. Today in mainland China,

WeChat and alipay has occupied an absolute monopoly in the daily micro-

payment scene of residents. Therefore, in the ALDS system, the realization

and opening of mobile payment channels are the functions we must realize.

On the ALDS, after using ALDS, the user can go to any restaurant or any

online mall and use ALDS to pay for the commodities that only support legal

tender. The system will deduct the ALDS TOKEN equivalent to the commodity

price from the payer, and the receiver can choose to accept legal tender or

cryptocurrency. The whole process is decentralized and occurs in real time.

26
The payment pass function provides payment convenience for users. The

ALDS TOKEN allows users to spend and pay anywhere in the world without

worrying about whether merchants support their currency or payment

method. For example, if the user makes consumption in different restaurants,

restaurant a can support Applepay payment, while restaurant b supports

paypal payment. Instead of downloading two payment tools separately, the

user can directly use ALDS to complete the payment transaction. Or an

American who wants to travel to Japan can use ALDS even if he doesn't

exchange yen with a bank.

We will use mobile channels to realize the circulation and expansion of the

ALDS system in micro and macro fields. In the micro field, we will in the ALDS

system into mobile payment interface, allows the user to use mobile phones

equivalent WeChat and pay treasure payment functions, convenient to use

ALDS system of all kinds of certificate, let ALDS tong card through mobile

payment penetrate into People's Daily life scenes, especially the daily life

indispensable diet, entertainment and so on high frequency. In the field of

macro we noticed that the Chinese food culture in the global spread and a

reputation as well as in the widespread acceptance of the world's civilization

system, we will work and food businesses around all over the world to attract

them to join the ALDS system, through the most convenient mobile payment

card will ALDS circulation extension of expansion to diet pan entertainment

businesses around the world.

3.5.2 Evaluation system of ALDS remodeling

Traditional online catering platform have users review mechanism, although

consumers can through the third party platform to understand various

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operations through information and evaluation content, but cannot

guarantee the authenticity and reliability of information, centralized

evaluation system is easy to operation, such as business and the third party

platform operating reviews and ratings to maximize business benefits, hiring

ghostwriters brush list, cause it is difficult to confirm the truth of evaluation

content. In addition, due to the lack of incentive mechanism, consumers'

enthusiasm for comments and responses is very low, which seriously affects

customers' consumption and enthusiasm for participating in interactive

reviews. Block chain technology enables the generation, completion, data

information and comments of catering transactions to be stored and

witnessed by all nodes, which cannot be tampered with.

The customer purchases the consumption coupon on the ALDS platform,

and after the transaction is completed, the customer confirms whether it is a

real transaction through the smart contract. After the transaction is approved,

the customer is qualified to comment on relevant catering, retail, cultural

leisure and entertainment businesses on the ALDS platform. In the trading

mechanism of block chain technology, all participants are identified by

encrypted ID in the block chain, which does not require all customers to

provide identity privacy information, so as to ensure the privacy of customers

is not disclosed. Consumers to review the merchants of platform sharing,

after the review merchants through intelligent contracts, set automatically

according to the number of the share ALDS rewards to consumers,

consumers are rewarded, enthusiasm is greatly increased, there will be a

power in the media, WeChat circle of friends, weibo and other social

networking tools continue to introduce and share, businesses continue to

launch automatically by the intelligent contract ALDS reward, so on a

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virtuous circle.

In this process, ALDS continuously collects big data of customer

consumption, integrates them effectively, realizes precision marketing and

personalized service, and further improves platform operation efficiency and

service level.

As the ALDS ecosystem continues to grow, this decentralized rating

mechanism and precision digital marketing will spread to businesses,

advertising, media and upstream and downstream of the supply chain.

3.5.3 ALDS rebuilds new retail and supply chain

With the maturity of big data, cloud computing, mobile Internet and other

technologies, the concept of "new retail" has been put forward. Through

online and offline integration, new retail can obtain all-round data and

improve retail efficiency from the perspective of consumers. Blockchain

reconstructs "new retail" through the reconstruction of supply chain, the real

identification of consumers and brand traceability.

Relying on the credibility of eating mushrooms mushrooms chain and build a

solid performance including manufacturers, suppliers, distributors, retailers,

logistics companies and consumers, chain alliance, the cash flow, information

flow, goods flow is recorded on the chain cannot be tampered with, make

the ALDS can to own the supply chain, in a timely manner to understand the

order of production, quality, transportation, etc., improve transparency and

visibility of the supply chain. For example, once a food safety accident occurs

in the catering industry, the food traceability system can be used to quickly

and accurately locate the problem link, identify the responsible person, recall

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the problem food in time, and curb the spread of the problem.

Relying on block chain technology, ALDS reshaped the supply chain, making

the traditional retail cumbersome supply chain more efficient, realizing

accurate service for customers, and bringing customers a new business

experience.

3.5.4 ALDS online mall system

Consumers play a crucial role in the whole ecology of the ALDS. So the

consumer experience will determine the long-term development and success

of the project. ALDS system directly facing consumers is in the application

layer of online mall.

The ALDS mall system mainly consists of six modules: alliance chain network,

trading center, Token query center, data backup center, lock center and user

DAPP. ALDS network is responsible for the issue, transaction, accounting and

verification of ALDS Token; The transaction center is used for user and

merchant transaction requests; Token query is mainly used for users,

merchants, shopping malls for Token query; Data backup center is mainly

used for Token important data backup; The locking center is used to lock an

account or a transaction in case of the loss or leakage of the private key to

prevent the transaction from impersonation; The client DAPP can generate a

pair of public and private keys for the user to generate a node account and

submit the transaction request. Through the interaction of six modules, the

mall Token system will form a complete alliance ecosystem.

Consumers online shopping platform to buy consumer electronics in the

chain of mushroom mushroom stamps used for online or offline

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consumption, all act on the chain form records, prevent data deviation

phenomenon occurring in a business deal, with intelligence to deal with the

contract, to realize the automatic chain on the terms of payment, ensure

guaranteed payment quickly, makes the way business transactions more

efficient and more reliable. In the short term, ALDS technology reduces

inefficiency in the process through smart contracts and digital verification; In

the long run, the maturation and expansion of ALDS processes and

ecological systems can allow us to see the information flow more

comprehensively, without the need for transactions based on paper or

centralized platforms.

ALDS's online mall will have a built-in digital wallet to manage tokens. The

built-in digital wallet has the ability to uniformly manage multiple tokens and

currently supports digital currencies such as BTC, ETH, XMR, and EOS. The

digital wallet also provides merchants with a free payment interface,

providing digital currency payment and settlement services for online and

offline merchants.

4. ALDS application scenarios

4.1 Traceability of the catering supply chain

At the back end, based on the decentralization of the blockchain, the de-

database is realized, and the accounting rights are scattered from a

terminal to various nodes, ensuring the authenticity of information. Apply

blockchain to traceability, let falsehoods have nowhere to hide, and make

food consumption safer.


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4.2 Big data analysis location and consumption behavior

analysis

Big data analysis based on LBS positioning provides a unified and open

analysis platform, allowing you to confidently apply customer and

potential customer related data, analysis and insights, so as to create

more relevant and personalized in real time Customer experience, help B-

side to judge consumption habits, store location selection, business

format selection, etc.

4.3 Trustworthy catering investment and crowdfunding

As a recognized high-quality asset, the brand equity of chain catering

brands cannot be realized and circulated, cannot generate the value due

to high-quality assets, and is wasted in large quantities. In response to

this situation, crowdfunding investment and other methods are adopted

to invest in shares to solve the worries of B-end shop owners.

4.4 Incentive mechanism consumption is investment

Let every token come from the transaction flow of offline stores, and map

from offline release to online public chain. The source is clear and

traceable, and the value is clear and fair. It also changes the consumer

relationship and makes consumption in the traditional catering industry.

From a contributor to the value of data to an owner

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4.5 Digital online e-commerce

Aladdin carries out digital transformation for each B-end store, from offline

scene matching to online, opening up the corresponding digital store, can

complete online purchase, point card pre-sale, takeaway customization,

contactless delivery and other services, and can be targeted Shops carry

out IP shaping and drainage.

5. Future revenue and profit estimates

The difference between the general certificate economy and traditional

companies lies in that its revenue excluding operating costs will follow the

basic principle of "taking from the community and using from the

community", and return the revenue to all community members through

buyback and destruction.

The income system of ALDS economy is mainly divided into four categories:

consumer income, service and consulting income, operation income and

financial income. The specific analysis is as follows.

(I) consumer income mainly includes the following categories:

1) consumers buy consumption vouchers.

2) various rights and exclusive services provided by ALDS are purchased by

consumers.

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3) users purchase ALDS pass.

(ii) service and consulting income mainly includes the following categories:

1) service fees charged for providing one-stop consulting and iterative

services for the general certification transformation.

2) provide service fees for enterprises to develop application scenarios.

(iii) operating income mainly includes the following categories:

1) help merchants who are interested in participating in the ALDS system to

set up the sub-blockchain system based on the ALDS, sell their own Token or

release their own DAPP to charge the operation fee.

2) help enterprises to use the ALDS system to carry out more extensive

applications, such as anti-counterfeiting traceability of food ingredients,

authentication of transaction information and supply chain management, etc.

3) help members of the system to operate and maintain the block chain

community and collect service fees.

4) provide electronic settlement, electronic payment and other services for

ecology, and charge service fees

(4) financial income mainly includes the following categories:

1) the platform will continuously discover, invest and incubate potential web

celebrity chefs and web celebrity restaurants, invest in high-quality food

suppliers, and establish long-term stable equity investment income.

2) establish an "investment bank" in the ALDS ecosystem to provide

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financing and investment docking services for merchants in the ecosystem.

It is foreseeable that the ALDS system will generate more revenue and profit

sources as the number of merchants stationed on the platform continues to

increase and consumers continue to grow.

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6. Distribution and use of ALDS Token

The general certificate of ALDS system is ALDS, which belongs to the

general certificate of equity.

6.1 ALDS allocation and lock-up mechanism

The distribution share of ALDS is 1 billion ALDS, the specific distribution

ratio:

Unit:
Holding ratio Lock up policy
million

Locked for two years, the 25th

Foundation 10% 100 month began to release 5

million pass per month

Locked up for three years, the

Team 10% 100 37th month began to release 5

million pass per month

Locked up for three months, the

Base 5% 50 fourth month began to release 2.5

million pass per month

Lock warehouse for three months,

ICO 5% 50 the fourth month began to put 2.5

million pass per month

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Hold ALDS pass as a reward to the

Mining 10% 100 consumer as a reward for mining

consumption

Community
30% 300 To inspire the community
operating

Community
30% 300 To reward the community
rewards

Total 100% 1000

ALDS TOKEN allocation ratio

6.2 Price and conversion ratio for each round

A)Base: 1ALDS= 0.2usdt;

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B) ICO: 1 ALDS= 0.4usdt;

6.3 Fundraising purposes

The virtual COINS obtained from this collection will be used for the

following purposes:

1. System development, promotion, sales, ecological construction,

outsourcing, etc.;

2. Fees and salaries of the core development team;

3. Expenses and remuneration of commercial administrators;

4. Other expenses or remuneration.

7. Future development plan

2019 Q4

•Project establishment

2020 Q2

• Aladdin digital wallet is online

• Aladdin STO Exchange is online

• Aladdin Catering Venture Capital Fund, focusing on investing in Chinese

catering brand stores


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• Aladdin's dining game marketing platform is online

2020 Q3

• Aladdin Digital Catering Alliance was established (10 restaurants

worldwide)

• Aladdin catering brand explores Southeast Asian market

• Aladdin-Korea's first digital restaurant flagship store opened

2020 Q4

• Aladdin Digital Catering goes online on 5 exchanges

• Aladdin catering brand explores the North American market

8. Foundations and management

8.1 The establishment and governance structure

In order to ensure the sustainability, management effectiveness and

fundraising safety of the ALDS project, the ALDS team will set up ALDS

Foundation Ltd.

The ALDS foundation, a standing management organization organized by

the ALDS project founding team, was officially registered in the United States

in December 2019. As an independent non-profit entity, the foundation is

responsible to the ALDS community, with the primary objective of promoting


39
and developing the ALDS ecosystem and promoting the safe and healthy

development of the ALDS commercial ecosystem.

ALDS Foundation Ltd. The ALDS foundation has a decision-making

committee, an executive director, a technical committee, a commercial

committee, a finance committee, and a personnel committee. Major issues

are decided by a decision-making committee elected by the board of

directors, a technical committee, a marketing and public relations committee,

and an operational finance and personnel management committee.

BOARD OF
DIRECTORS

EXECUTOR

TECHNICAL FINANCE
PUBLIC RELATIONS
COMMITTEE MANAGEMENT

Organization chart of the ALDS foundation

Board of Directors

The decision-making body of the foundation, whose functions include the

nomination and voting of the executive director (secretary-general) and the

heads of the functional committees; Making important decisions; Call an

emergency meeting. The term of office of members of the policy-making

committee and the secretary-general shall be three years, and the secretary-

general shall serve no more than two consecutive terms. The members of the

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decision-making committee of the first ALDS foundation were selected from

three groups: the core team, partners and consultants with rich experience in

the industry, and community representatives. Based on the weighted

calculation of the number of holding COINS and holding time of ALDS, the

20 candidates for community representative were elected by the candidates

themselves according to the principle of difference. Starting from the second

term, members will be added to the council at each session to allow the

community to express its views.

Executor

The top person in charge of administrative affairs of the foundation shall

provide unified guidance and coordination for daily operation management,

technology development, market expansion, community maintenance and

public relations. The secretary-general shall be elected by the council and

shall report regularly to the council on his work.

Technical Committee

Composed of the core developers of the ALDS team, it is responsible for the

formulation and decision-making of technology research and development

direction, underlying technology development, open port development and

review, technology patent development and review, etc. In addition,

members of the technical audit committee regularly learn about the trends

and hot issues in the community and industry, communicate with co-

sponsors in the community, and hold technical exchanges from time to time.

Public Relations Committee

Ecological development and community construction is always ALDS's core


41
work, under the supervision of the finance committee, the committee will use

the initial capital and community operating access to digital assets income

marketing promotion and business cooperation, will be more potential

collaborators business into the scope of ecology, promoting the sustainable

development of ecology. The committee will also be responsible for all

external communications and public relations.

Finance Management Committee

To be responsible for the fund application and review, personnel recruitment

and compensation management, daily operating expenses management, etc.

The fund of the foundation is represented by the ALDS general certificate,

which comes from the following aspects: the ALDS general certificate

allocated to the foundation account from the initial crowdfunding of the

general certificate; The exchange and use of the certificate shall be approved

by the board of governors and reviewed by the finance and personnel

management committee and disclosed publicly in the periodic reports of the

foundation.

8.2 Foundation governance structure

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EXECUTOR
TECHNICAL
INTE
COMMITTEE
RNAL
MARKET FINANCE
COMMITTEE, ETC
INDEPENDENT
ALDS TRANSPARENT
GOVERN
FOUNDA HIGH
TION EFFICIENCY
INVESTOR/BUSINESS
CURRENCY HOLDER
EXTE AND BENEFICIARY
RNAL MEDIA, PUBLIC
THIRD PARTY

ALDS foundation governance framework

ALDS Foundation Ltd. With all stakeholders based on a common goal,

through a variety of contracts to form a relationship. It contains the

operating procedures and rules for the daily work and special situations,

and determines the stakeholders who have the right of supervision and

information in the corporate foundation governance.

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9. Project team member

CEO:Nicolas

As finance director of KERRY Asia Pacific, he was responsible for foreign

exchange hedging, cross-border capital strategy planning, cash flow

management, and banking system building in the Asia Pacific region

(j.p.morgan). Previously engaged in audit and listing work for KPMG China

and Singapore. M.B.A. from Massachusetts institute of technology. China,

Singapore, UK (chartered) CPA. Rich experience in financial management,

financing and listing. Strong interest in financial technology innovation.

COO:Jame
44
Blockchain technology geek, more than 10 years of senior Internet project

management and development experience, once worked in Microsoft

Asian academy of engineering, good at database cluster construction,

proficient in a variety of mainstream blockchain architecture and digital

asset wallet architecture. I once set up a block chain team to solve the data

island problem. Proficient in hyperledger, in-depth research and

application of distributed file storage systems such as ipfs. Network

security background, have a deep understanding of cryptography. Rich

experience in Internet, games, big data, computing advertising.

CTO: Farley

As an early evangelist of block chain, he is a senior expert in the design of

distributed system and decentralized consensus algorithm. He has been

engaged in the research of distributed network protocol and distributed

storage system for many years at TOCCI and EMC, and is proficient in

various major block chain architectures and protocols. From 2015 to 2017, I

served amazon, leading the development of supply chain, electronic

contract, user certificate and other application technologies.

45
10. Risk alerts

There are risks involved in the development, maintenance, and operation of

the ALDS, many of which are beyond the control of the development team.

Participants are fully aware of and agree to accept, among other things, the

following risks:

Market risk

The price of ALDS is closely related to the situation of the whole digital

currency market. If the overall market is depressed or there are other

uncontrollable factors, the price of ALDS may remain undervalued for a long

time even though it has a good prospect.

Regulatory risk

Since the development of blockchain is still in the early stage, there are no

regulatory documents related to pre-requirements, transaction requirements,

information disclosure requirements, locking requirements and other

relevant regulations in the global fundraising process. Moreover, it is still

unclear how the policy will be implemented. All these factors may have an

uncertain impact on the investment and liquidity of the project. However,

blockchain technology has become the main object of supervision in major

countries in the world. If the regulatory body intervenes or exerts influence,

ALDS may be affected by it. For example, laws restricting the use and sale of

digital gold COINS may be restricted, hindered or even directly terminated

the development of ALDS application.

Competition risk

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At present, there are many projects in the block chain field, and the

competition is very fierce. There are strong market competition and project

operation pressure. In addition, with the development of information

technology and mobile Internet, other application platforms emerge one

after another and continue to expand, ALDS will face continuous operational

pressure and certain market competition risks.

Brain drain risk

ALDS gathers a group of technical teams and consulting experts with leading

advantages and rich experience in their respective professional fields,

including professionals engaged in the block chain industry for a long time

and a core team with rich experience in the development and operation of

Internet products. The stability of the core team and consultancy resources

are of great significance for ALDS to maintain its core competitiveness in the

industry. In the future development, the departure of core personnel and the

loss of core personnel or consultant team may affect the stable operation of

the platform or bring certain adverse effects on the future development.

Risk of hacking or theft

Hackers or other organizations or countries have the possibility to disrupt

ALDS applications or functions in any way, including but not limited to denial

of service attacks, witch attacks, attacks, malware attacks or consistency

attacks.

Risk of uninsured loss

Unlike bank accounts or other financial institution accounts, assets stored in

ALDS accounts are generally not insured, and in any event there will be no
47
publicly available individual or organization to insure you against losses.

Risks associated with core agreements

ALDS is currently developed based on a specific chain, and although the

team selects the most secure and stable block chain as the infrastructure, any

failure, unexpected functional problems or attacks on the chain could cause

ALDS to stop working or lose functionality in unpredictable ways.

Systemic risk

The risk of an overlooked fatal flaw in software or a massive failure of the

global network infrastructure. While some of these risks will be significantly

mitigated over time, such as fixing bugs and breaking computing

bottlenecks, others remain unpredictable, such as political factors or natural

disasters that could cause partial or global Internet outages.

Other unexpected risks

Cryptographic-based digital gold COINS are an entirely new technology, and

in addition to the risks mentioned in this white paper, there are risks that the

founding team has not mentioned or anticipated. In addition, other risks may

crop up, or in the form of a combination of the various risks already

mentioned.

11. Disclaimer

A: The purpose of this website is to provide professional international level

trading platform and financial products for digital asset enthusiasts and
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investors around the world as far as possible without violating relevant laws

and regulations of the United States. It is prohibited to use this website to

engage in money laundering, smuggling, commercial bribery and other

illegal transactions. If such incidents are found, the website will freeze the

account and immediately report to the competent authorities.

B: When the competent authority shows the corresponding investigation

documents to request this station to cooperate with the investigation of the

designated user, or to take such measures as sealing up, freezing or

transferring the user account, this station will assist to provide the

corresponding user data according to the requirements of the competent

authority, or carry out the corresponding operation. The website shall not

bear any responsibility for the user's privacy disclosure, account failure and

loss caused thereby.

C: If the website user violates the relevant laws of the United States due to

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obliged to improve the rules and services of the platform, but the website

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D: Any person who logs on to this website in any way or USES the services of

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