SEGMENTAR EL MERCADO

SEGÚN CARACTERISTICA DE
LOS CONSUMIDORES
Market projection

Descripción breve
Every achievement requires a plan to achieve it, without a good organization of
ideas it is impossible to achieve the goals proposed in the projection of a market,
fortunately there are resources that support and guide this process, specifically in
English

Jhonny Alejandro Bernal Valois

jhonnyvaloismurillo@gmail.com
 MARKET PROJECTION

JHONNY ALEJANDRO BERNAL VALOIS

NEGOCIACION INTERNACIONAL

FICHA:1966030

NEGOCIACION INTERNACIONAL

SERVICIO NACIONAL DE APRENDIZAJE

2020
1. Create a conceptual map of the topic seen in the first complementary material

indicated in English.
2. Make a summary in English that contains at least two paragraphs, from Reading of the

second supplementary material mentioned above.

The ideal marketing plan needs to be a living,breathing and customized document that is
at the coreo f al lof your marketing objetives,strategies and tactics.In an effort to help you
craft the perfect,and most importantly,realistic marketing plan for your company, try
using our 8 steps:
Step 1: Executive summary: this section is an overview of the problema or strategic
goals and a simple, direct summation of the marketing plan’s objetive and strategies.
Step 2 :Situationanalysis: This includes competitive research, market
analysis,SWOT,summaries of cultural trends and issues,recent
performance,problems,oppotunities and strategies.
Step 3: Sales analysis/Forecast: Where deemed necessary,marketing plans may not be
built on just generating sales, bu ton attainig leads,building social media communities or
creating in-store or web traffic. Whatever your measurement,we strongly believe
establishing a “ baseline” against which to measure your archievement.
Step 4: Marketing objetives: These are specific objetives based on identified
opportunities. Try to make these objetives measurable and attainable.
Step 5: marketing strategy: How do you intend to achieve these objetives? In this
section ,outline your channels,marketing tactics,creative messaging etc.
Step 6: Implementation: outline in detail your rollout or execution of the strategy. These
are actions needed to achieve the objectives, with dates,responsibilities and details on how
success Will be measured.
Step 7: review: Since all plans are unique,all other considerations must be
discussed,addressed or resolved before putting the plan into action. These could include
risks,contingencies, the need for internal support, distribution channel issues or other
similar topics that need to be identified or addressed.
Step 8: Budget: What Will each phase of the plan cost? Without a realistic Budget that
is outlined in detail,you are only asking for trouble!