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ACADEMIC TASK NO. 2

Mittal School of Business(MSOB) Faculty of Marketing
Name of the faculty member: Dr. Shamily Jaggi
Course Code: MGN575 Course Title: Emerging Technologies for Managers Max. Marks: 30 marks
Date of Allotment: 27/01/2020 Date of Submission: 05/02/2021

S. Roll No Objectives of Guidelines Evaluation Expected

No Academic Parameters Outcomes
Activity
1 ALL To test the Students in groups of 5(Roll no. wise) As per the Increase student’s
STUDENTS students will be given a case by the course rubrics analytical bent of
analytical instructor. They will analyse the case mentioned mind and sharpen its
and and present the same in the tutorials. below. presentation skills.
presentation The group will take the case one week
skills . before from the course instructor.

Evaluation Rubric: Case Based Presentation

1. CONTENT
Parameters Marks Excellent (80%-100%) Good (60% to Fair (40% to Poor (0 to 40%)
80%) 60%)

Identification of the 2 Identifies & understands Identifies and Identifies and Identifies and
Main all of the main issues in the Understands most Understands some understands few of the
Issues/Problems case study of the main issues of the issues in the issues in case study
in the case study case study
Analysis of the 5 Insightful and thorough Thorough analysis Superficial analysis Incomplete analysis of
Issues analysis of all the issues of most of the issues of the issues
some of the
Comments on 10 Well documented, Appropriate, well issues in the
Superficial and/or Little or no action
effective Reasoned and pedagogically Thought out inappropriate suggested, and/or
solutions/strategies appropriate comments on comments about solutions to some inappropriate solutions to all
(The solution may solutions, or proposals solutions, or of the issues of the issues in the case
be in the case for solutions, to all proposals for in the case study study
already or proposed issues in the case study solutions, to most
by you) of the issues in the
case study

Links to Course 3 Excellent research into Good research and Limited research Incomplete research and
Readings and the issues with clearly Documented and Links to any readings
Additional Research documented links to links to the Documented
class(and/or outside) material read links to any
readings readings

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 2. PRESENTATION
Excellent Good Fair Poor
Delivery and Very clear and concise Clear flow of ideas Most ideas flow but Hard to follow the flow
Enthusiasm 2 Flow of ideas. focus is lost at times Of ideas. Lack of enthusiasm
Demonstrates passionate Limited evidence and interest.
interest in the topic and Demonstrates of interest in and
engagement with the class. interest in topic engagement with
and engagement the topic
with the class.

Visuals 2 Visuals augmented and Use of visuals Limited use of No use of visuals.
extended related to the visuals loosely
comprehension of the material related to the
issue sin unique ways material

Staging 2 Uses stage effects ,such as Uses stage effects, Limited use of No use of stage effects
props, costumes, such as props, stage effects,
sound effects, in a costumes, and/or used in a
unique and dramatic sound effects, manner that
manner that enhances in an effective did not
the understanding of the manner to enhance the
issues in the case study extend understanding of the
understanding of Issues in the case
the issues in study.
the case study

Involvem 2 Excellent and salient Questions and Questions and Little or no attempt to
ent of the discussion points that discussion discussion engage the class in
class: elucidated material to addressed addressed learning
-Questions develop deep important surface features
-Generating understanding information that of the topic
discussion developed
-Activities Appropriate and understanding Limited use of
imaginative activities activities to clarify
used to extend Appropriate understanding
understanding in a activities used
creative manner to clarify
understanding

Response to 2 Excellent response to Good response to Satisfactory Limited response to

Class student comments and class response to questions and discussion
Queries discussion with questions and class questions and with no reference to
appropriate content discussion with discussion with theory/research
supported by some limited reference
theory/research connection to theory and
made to research
theory/research

Note: 1. For contents group marks will be awarded and then peer rating will be taken to award individual
marks.
2. For Presentation individual marks will be given.

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