Final Writing

In group:
1. Choose one of the themes given: Marketing, Human Resources, or
Entrepreneurship.
2. Choose one of the topics in each theme.
3. Write a 4-page journal for the topic you have chosen (excluding
references page)
4. Your journal must be supported by at least 3 references (study
report/scholar journal, book, or article). List the references on the
last page of your journal (find how to write references)
5. If you need to quote, please paraphrase (do not just copy paste).
6. You may include data from your references but do not mention
much or not include table/figure/picture.
7. Use the following format: A4 size, Times New Roman 12, Margin 2.5
each side, For the title - use Times New Romans 16.
8. The journal must be submitted on 14 Dec 2020 to my email and will
be presented on the dates determined later (15-17 Dec).

Marketing

1. How do organizations use CSR (corporate social responsibility) to reinforce

brand equity?
2. What attributes do consumers look for when comparing products online?
3. How can social media impact the buying choices of shoppers?
4. Impact of brand image on customer loyalty
5. How is globalization having on impact on consumer behaviour?

Human Resources

1. Global competitiveness on strategic human resources.

2. The main factors that influence the loyalty of the employee.
3. Job satisfaction. Why is it important not only for the employees but also for the
employer, too?
4. Which is more important: professional qualities or fitting personality?
5. Recruiting from universities: pros and cons.

Entrepreneurship

1. Is entrepreneurship learned or something that some people are born with?

2. Are entrepreneurs driven by the need for self-fulfillment?
3. What are influential factors on individuals to become entrepreneurs?
4. Is business ownership an effective solution to unemployment?
5. What can governments execute in order to promote entrepreneurial ideas?