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Presentationofd Mart 120911121537 Phpapp01 PDF
Presentationofd Mart 120911121537 Phpapp01 PDF
GANESH B. RAWOOL.
Retail shops comes under service
sector mangement.
ABSTRACT:
India is loand increasing RETAIL opportunities.
Retailing has bright prospects, propelled by the
lifestyle changes taking place among the customers.
The retailers have realized that creating superior
customer service is the key for their success.
The challenge to the retailer is not only to satisfy the
customers, but also to delight and retain relationship
with the customers.
In this situation, well carved-out retail marketing
strategy is essential which is specially designed for
maintaining Customer Relationship Management
and also which is the need of the hour.
D-MART
MEHNAT HAMARI BACHAT AAP KI...!
MISSION
“ TO BE THE LOWEST PRICED RETAILER
IN THE AREA OF OPERATION / CITY /
REGION.”
VISION
IT IS OUR CONTINOUS ENDAVOUR TO
INVESTIGATE, IDENTIFY & MAKE
AVAILABLE NEW PRODUCT CATEGORIES
FOR CUSTOMER’S EVERYDAY USE & AT
THE BEST VALUES THAN ANYBODY ELSE
LOCATION
Situated at Koparkhairane since the last seven years.
This area has got lot of potential in terms of
customers.The middle income group mainly resides
here and nearby areas.
There is lot of traffic (both vehicular and pedestrian).
Also it is easy to access from Koparkhairane side since
TMT, NMMT, KDMT and BEST bus stop is
nearby.
Large frontage makes mall clearly visible from
outside.
ATMs are available near the mall for one to
withdraw money, if required.
LAYOUT
All FMCG products which are used daily are kept on
the ground floor
The Vegetables and medicines counter are also situated
on the ground floor.
The first floor is mainly for apparels/Garments.
Mens, women and kids wear are available on this
floor
The second floor stores all the home
appliances, utensils, sports equipments, and gift
articles etc.
Each section has one attendant on average. The floor
cleaning activity is outsourced.
EXTERIOR DESIGN
The exterior also houses baggage counters and safe
deposits
Certain food and refreshment stalls for the shoppers to
enjoy.
Metal railing are built for the shoppers to sit and rest.
Security personnels are employed to check the
customers with metal detectors for security reasons.
There is a single door for entry, whereas two doors for
exit.
Located in the middle of koparkhairane. The exterior
design is very ordinary and functional at best. It
consists of a three storey complex. The building is
painted white with D-MART logo clearly visible
from the road.
INTERIOR DESIGN
The interiors are green, associating it with the colour
of their logo.
The whole store was floored with ceramic tiles.
Adequate light was focusing on product for the
convenience of the customers.
Music was pure soft hindi music which appealed to the
target customers.
CATEGORY OF PRODUCTS
1. Grocery 8. Cosmetic Items/
2. Fruit & Vegetables Beauty care
3. Beverages 9. Medicines
TARGET GROUP:-
Valueconscious
Upper / Lower middle income customers.
SWOT ANALYSIS FOR D-MART
STRENGTH:
- Low price, competitive price
- Good/stable image as a retail store
- Spacious and situated at a prime
location
WEAKNESS:
- Low brand loyalty among customers. Big
bazaar has huge loyalty factor
- Poor space utilization in stores.
- No backing of a known corporate/business
house.
- Doesn’t sell electronic equipments, which are
currently in huge demand.eg Laptops,Plasma TV’s,
Digital cameras,Mobile phones.
- Stand alone stores, not situated in any
commercial building/malls/hub.
OPPORTUNITIES:
- Booming retail sector.
- Limited presence in Suburbs, town markets can
be potential untapped markets in major cities.
THREAT: