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Services MRK - New Types of Services
Services MRK - New Types of Services
Services MRK - New Types of Services
Start-up businesses
Start-up businesses refer mainly to new services for a market that contains products that meet
the same generic need. In this case, a good example of such a service is the mobile application
for online transactions released by BCR. The application is called George and it is addressed
mainly to young people and mostly to people who are tech savy. The application has a
friendly interface and provides solutions for people who are busy and want to manage their
banking transactions in the most efficient and less time consuming manner. In this sense, the
application allows users to open new bank accounts, to manage transactions between accounts
and also the payment of several bills, and also comes with several advantages regarding other
bank related products, such as credit cards or credits for personal use.