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Samenvatting Global Logistics and Supply Chain Management
Samenvatting Global Logistics and Supply Chain Management
Chapter 1 week 1
What is logistics?
Logistics: the detailed coordination of a complex operation involving many people, facilities,
or supplies.
Logistics involves getting: (these 8 rights)
the right product,
in the right way,
in the right quantity and right quality,
in the right place at the right time,
for the right customer at the right cost
Its not just ‘trucks and sheds’ (warehouses)
But also procurement, production, recycling =
Marketing is about selling, Logistics is about making this happen!
chapter2
Highlight the growth that has occurred in recent decades in international trade.
Regional and country differences and relative shares will also be illustrated
Explain what is meant by globalisation, identify the most globalised countries in the
world and explain the drivers for globalisation
Consider the (unequal) distribution of economic wealth among the world’s countries
Explore the role of multinational companies and their role in global trade, together
with the impact of overseas investment by companies
Finally, look at what happens when unequal volumes or types of freight flow in
opposite directions in freight markets
another measure that looks at the logistic performance is; UNCTAD Liner Shipping
Connectivity Index (LSCI) which measures 162 coastal countries.(container shipping)
Generated from five components:
Maximum vessel size in a country’s ports
The number of companies providing services to a country’s ports
The number of services offered by the liner companies
The number of ships deployed on services to a country’s ports
TEU capacity on the deployed ships
Globalisation
Companies must learn to operate as if the world were one large market (Levitt, 1983)
Multinational companies (MNCs) (companies who establish a presence in an
overseas market)
Transnational corporations (TNCs) (companies that trade across many
borders, with operations in multiple countries. Often difficult to identify the
‘home’ country)
These three other terms relate to how companies think and behave as they
internationalise:
Polycentricity: a company adopts the host country perspective
Geocentricity: a company acts completely independent of geography and adopts a
global perspective, and will tailor to the local environment as appropriate (i.e.
‘glocalisation’)
Ethnocentricity: a company when doing business abroad thinks and acts as if they
were still operating in their home country
Foreign direct investment (FDI)(are financial flows from a company in one country to invest
in another country) : factors that have to be considered when deciding on an optimum
location for an overseas facility:
opposite directions on the same route (for example flowers and foodstuff, need a fride.
Cheaper to have stuff in there on the way back as well). Perishable product not special
refrigerated containers would have to be imported.
Chapter 3
Growth in international trade
Globalization of the manufacturing sector has resulted in the following trends :
Global competition
Competitors, partners and customers from around the world
Global sourcing
Global presence
Global value chains resulting in increasing complexity and competition
Global access to knowledge and new technologies
High level of customer awareness and expectation
Rapid pace of technological change
Fast rate of product commoditization
SCM expertise and innovation are preconditions for business success
Outsourcing
Why outsource: flexible, technology, core competences, cost.
Outsourcing: The transfer of to a third party of the management & delivery of a
process previously performed by the company itself
Requiring:
In order to effectively manage the outsource arrangement, companies
generally put in place a Service Level Agreements (SLAs) and performance
metrics. An agreement to know upfront the performance level expected.
Minimum requirements that the new supplier need to held on are called :
order qualifiers. And criteria that allows the supplier to actually be selected
are Order winners.
Supplier development: where both parties interest, improvements efforts are made leading
to, for example, new and better products and solutions being provided by suppliers.
When thinking of a pyramid, the top tier is the manufacturer or client after that comes the
second, third etc. suppliers. The first tier is also called original equipment manufacturer
(OEM). These are producers of the final product that carries their brand. Sometimes they
make just little (or virtual) changes to the product. Contract manufacturer are also the lower
tiers that do all the work.
Offshoring
=The transfer of specific processes to lower cost locations in other countries
Outsourcing involves handing process ownership over to a third party
In offshoring, the company may still own and control the process itself
in the lower cost location
Nearshoring: moving offshoring closer to home, to have less risk and transaction cost.
backshoring: when abandon affshoring and move the activities back to the original home
market.
failures in outsourcing
Most frequently reported problems leading to failure in outsourcing
corporate social responsibility (CSR): covers a multitude of activities and issues, and in
essence concerns how ethical a company’s activities are.
order-losing sensitive qualifiers: some order qualifiers will be more critical than others in
cost to benefit trade off: there are a lot of hidden cost for example you have to monitor the
hole time. Or pay more for transport cost.
the latter 3 modes listed above can be classified as external integration (extending beyond
the confines of a single organisation) opposed to internal integration, which limits
integration to within a organisation.
Internal integration
To integrate communications and information systems so as to optimise their
effectiveness and efficiency
External integration
EDI is a key enabler of supply chain integration
It streamlines information sharing and processing
Effective and efficient organisational design is a prerequisite
The Japanese automotive OEMs typically adopt a Keiretsu supply chain structure:
Original equipment manufacturers work closely with their first tier suppliers
to integrate manufacturing, logistics and information processes; which is
passed upstream
This enables just-in-time line-side delivery at their assembly plants
A seamless lean supply chain is created
The supply chain is viewed as one extended operation
The dynamics of trust and collaboration can be explained via The prisoner’s dilemma, an
example of the Nash equilibrium game theory:
You and a partner are suspected of committing a crime and arrested. The police interview
each of you separately. The police detective offers you a deal: your sentence will be reduced
if you confess! Here are your options:
If you confess but your partner doesn’t: your partner gets the full 10-year sentence
for committing the crime, whilst you get a 2-year sentence for collaborating.
If you don’t confess but you partner does: the tables are turned! You get the full 10-
year sentence, whilst your partner gets the 2-year sentence.
If both of you confess: you each get a reduced sentence of 5 years.
If neither of you confess: you are both free people.
The dilemma you face is ‘do you trust your partner to make the same decision as you?’
The journey from open market negotiations to collaboration (most open from)
Chapter 4
About the link between strategy and both logistics and SCM.
Strategy
Top-down Perspective on Strategy
-corporate strategy: example: what are the overall financial and growth
targets. (decide on technologies en markets they want to focus on.
-business unit strategy: these focus on specific products and markets.
Example: separate warehousing, transport and other business units.
And may develop different strategies for every separate unit
-functional strategy: refers to development of strategies for specific
areas of activity within a business unit. Example: marketing, IT, logistics.
many firms are organised into functional silos. Example: marketing and production and often
the various functions do not integrate sufficiently with each other.
Lean Production
Eliminating waste in a pull based value stream of
activities with level production (i.e. even production
runs with neither idle time nor surges in
demand) and just-in-time inventory
management
Toyota production system (TPS) :it sought to eliminate waste in 7 key areas :
The Seven Wastes (Muda)
1. Transportation (moving items from one storage location to another)
2. Inventory (items/paperwork/information waiting to be processed)
3. Motion (excess movement and/or poor ergonomics)
4. Waiting (delays caused by shortages, approvals, downtime)
5. Over-processing (adding more value than the customer is paying for)
6. Overproduction (make-to-stock (MTS) overstocked products that is being held
in a warehouse. Make-to-order (MTO) is the efficient way.
7. Defects (rework & scrap – doing the same job more than once)
8. Note: This is a terrific list and is commonly accepted as all-inclusive. Of course being
“Improvers” we add “Innovation” as #8 which includes failing to tap into the human
potential and creativity of your workforce. We contend that this is perhaps among
the greatest failures and “wastes” in manufacturing today.
push mentality: materials are produces according to a planned forecast and moved to the
next stage of the supply chain. (MTS systems)
pull: is only produced and moved when it is required, and thus is more closely aligned with
actual demand. ( MTO systems)
Mass Customization
Different product configurations contain a majority of shared components and
features to accommodate volume and variety
Enabled by postponement (value adding activities are at the end of the supply chain)
the reconfiguration of product and process design so as to allow
postponement of final product customisation as far downstream as possible
Not only applied to manufacturing
E.g. Packaging postponement is merely delaying final packaging of products
until customer orders are received
Principles of Postponement
Left: inefficient
right: efficient
decoupling point: the point where the products is customised. Example: Nike shoes in the
end of the supply chain. And something that you can totally customize then the decoupling
point is in the beginning.
Chapter 9 – Procurement
The private sector is free to make decisions that are discretionary to meet its
own specific objectives and not necessarily subject to the openness and
transparency that the EU procurement directives require.
Characteristic Public sector Private sector
Obligation to publish Subject to appropriate No obligation
contracts financial thresholds for
goods/services
Information generally Must be available Not generally available
available about tender process
Criteria Established at outset Can evolve and change
and applied as process develops
consistently
throughout process
Objectivity Objective criteria is Customer has
basis for decision- discretion about level
making must be of objectivity to be
applied applied.
Transparency Required for all aspects Level of transparency
in tender process in decision-making is
discretionary(naar
belief)
Challenge Unsuccesfull No right to appeal or
candidates can challenge
challenge outcome
TABLE 9.4
This should reflect key policies and procedures/processes. This may include a
single location, legal jurisdiction or local economic factors VS. global
organizations that have a wider perspective.
Delivery Performance:
o Throughput time
o Completeness of delivered products
o Damages of delivered products
Ethical sourcing
Sustainability
Procurement and supply chain management
chapter 9
The most basic procurement principle to consider is leverage, that is to realize wconomies of
scope or scale when spend can be aggregated into larger contracts that can be procured
centrally as opposed to locally.
the role of procurement is to manage value and risk on behalf of the organization.
Sourcing strategies
Clearly defined requirements should include:
Level of spend being considered
Risk
One-off or recurring procurement
Market maturity
Technology lifecycle of market
Number of sources and potential suppliers
Contract duration
Potential for performance improvement and cost reduction
Identifying suppliers
Selecting suppliers
Assessing suppliers
Placing, monitoring
and receiving orders
Payments
As said before, nowadays most companies have dozens or even hundreds of suppliers for
hundreds of components. So the question which arises is, which of my supplies? Which of
my componentsm which of my ingredients are more important than other ones? Well this
question can be answerd by two criteria
1. Profit: impact on financial result by, for instance, added value, effect on the
profitability of the company, percentage of cost-price in the final product.
2. Supply Risk: e.g. shortage of materials, number of suppliers (monopoly vs. oligopoly)
and possible entrance barriers, speed of technological development
Kraljic matrix
Non-critical items
• Non-critical items: low supply risk and low financial impact
• Examples: commodities such as bolts, nuts, office supplies etc.
• Strategy: buying at low prices and making order processing as efficiënt as possible.
Leverage items
• Leverage items: low supply risk and high financial impact
• Examples: purchasing fish by seafood restaurant, purchasing mattresses for Home &
Living stores
• Strategy: Request prices and compare delivery conditions and choose the cheapest
without compromising on delivery conditions.
Strategic items
• Strategic items: high supply risk and high financial impact
• Examples: natural raw materials, car engines
• Strategy: close relationship, strategic alliance, co-creation, long-term value focus
Bottleneck items
• Bottleneck items: high supply risk and low financial impact.
• Examples: natural flavourings and pigments for paint
• Strategy: Assure supply by engaging in long-term contract agreeing of fixed prices
and delivery times. Keep extra stocks and seek alternative suppliers. Main goal is to
avoid disruption of production.
Delivery Performance:
Throughput time
Completeness of delivered products
Damages of delivered products
MC Question 1:
What’s the difference between outsourcing and offshoring?
a) Offshoring refers to transfering ownership of a business function to a third party,
whereas Outsourcing involves transfering a business function to another country
a) Offshoring involves transfer of a business function to another country, whereas
Outsourcing involves transfer of ownership of a process to a third party
b) Outsourcing involves only production, Offshoring involves all other processes
c) Outsourcing and Offshoring are identical
Offshoring
transfer of specific processes to lower cost locations
In other countries
MC Question
In what situation is the CODP
most upstream?
a) A customer takes a pre-packaged deep-frozen pizza from the freezer in the
supermarket
b) A customer orders a pizza slice which is heated and then handed to him
c) A customer orders a pizza, which is made and heated and than handed to him
d) A Customer takes a pre-packaged deep-frozen pizza from the refridge
Chapter 6
• Understand the cost structures and operating characteristics of the different
transport modes, and the relationships between freight rates and consignment
weight, dimensions and distance to be travelled
• Highlight key terms used in transport
• Discuss the roles of distribution centres and highlight the concept of factory gate
pricing
• Identify some of the many issues (including the effect of supply chain strategies) that
can impact the efficiency of transport services
• Identify the range of issues to be considered in planning transport infrastructure
• Explain the application of a technique known as the transportation model
Modes of transportation
Rail
Main
Road considerations
Water
Air in selecting
Pipeline
Information superhighway
mode:
- Speed
INTERMODAL: Combination of modes - Accessibility
- Reliability
Transport is non-value adding - Delivery frequency
- Delivery location
- Security
- Transport costs
- Risk of loss and damage
Intermodal transport
Is Where freight moves within a loading unit (known as an ITU – internodal transport unit),
this unit may move upon a number of different transport modes, But the freight remains
within the unit at all times
• Various types of ITUs:
– Standard sized containers (typically 20 and 40 feet in length)
– ‘Igloo’ containers used in air freight
which transport modality is the best option for each of these criteria
Speed Average time needed to cross the distance between two points (e.g. DC and buyer)
Accessibility Indicates if mode of transport can reach every location
Variability: Referes to the possibility that the delivery is started and ended at the time agreed prio
Delivery At what frequency can the mode of transport be deployed?
frequency
Risk What mode of transport displays the greatest risk with regard to cargo damage?
Freight Rates What are the transport costs per ton-kilometer related to a certain mode of transport?
Relationship between rate and distance- between rate per kilo and consignment weight
also known as volumetric charging (charging the company for the volume of the product and
not the actual weight )
Chargeable weight: the greater between actual weight and volume weight.
macro volumes of freight are usually measured in freight tonne kilometres (FTKs), that is
volume of freight measured in tonnes multiplies by the distance the freight travels measured
in kilometres. Macro volumes of passengers are usually measured in revenue passenger
kilometres (RPKs).
The role of distribution centres and particular a concept known as “factory gate pricing”
-in the 1970 and 1980 distribution centres (cd’s) were introduced also called :
regional distribution centres (RDCs) and national distribution centres (NDCs)
(distribution centre is a warehouse where large number of products are deliverd by different
suppliers)
- in the 1990 consolidation centres (CCs) were added and served to consolidate
deliveries from multiple suppliers into full loads, which could be deliverd to a DC.
– Enabling factory gate pricing
-recent retailers take control of the delivery of goods into their DC’s and this is known
as factory gate pricing- FGP. (reduced delays)
Factory gate pricing (the seller repairs the product and retailer needs to deal with the
shipment)
• Retailers take control of the delivery of goods into their distribution centres (via their
CCs)
• This gives a single point of control for the inbound logistics network
• FGP is the use of an ex-works price for a product plus the organisation and
optimisation of transport by the purchaser to the point of delivery
Chapter 8
Learning objectives
Describe and differentiate the various types of companies that provide logistics
services
Discuss the role of fourth-party logistics
Illustrate the use of incoterms and bills of lading to show how responsibility along the
supply chain is clarified and managed
Examine the range of issues in, and the process employed for, selecting logistics
service providers
Also illustrate a number of other pertinent concepts and terms often used in logistics
systems
3PL
3PL: A third-party logistics provider is a firm that provides outsourced logistics
services to companies for part or sometimes all of their supply chain management
functions. 3PL companies typically specialize in offering integrated operations-,
transportation-, warehousing and data-management services.
Carrier responsibilities
Once freight leaves a consignor(seller) it is the responsibility of the LSP to deliver it to the
consignee as & when required
When the seller ships it, it is called pre-carriage. If it arrives, and is shipped to
another location. It is called main-carriage. From that location, to buyer it is on-
carriage.
Documentation to identify responsibility in-transit must accompany the freight
o The bill of lading or airway bill (AWB)
Consolidated shipments are covered by a single master airway bill
Individual shipments are covered by a house airway bill
o Cost & risk issues with freight during transit are resolved using incoterms (i.e.
international commercial terms)
But do not replace legal agreements
Incoterms
Incoterms 2010 rules are standard sets of trading terms and conditions designed to assist
traders when goods are sold and transported.
LSP contracts
Services to be provided
Costs and costing approach
Terms of carriage, applicable incoterms, insurance
Speed/transit time
Performance metrics, service levels and reliability
Information systems and documantation requirements
Core versus value-adding services required
Staffing issues
Reverse logistics issues
Implementation/termination/ability to alter conditions
Details on LSP history, client references, etc.
Generalised costs
A common concept in transport economics
Demand for transport is not simply dependent on financial costs but on overall
opportunity costs (including speed, reliability and timetabling of the service)
Three main component of generalised costs:
Money costs
Time taken
Effects of loss, damage and delay
Hence the trade-offs in transport decision making
chapter 10
Learning objectives
Explain the significance of inventory in logistics and SCM
Introduce the costs involved in inventory management
Introduce common inventory control systems designed to reduce costs
Identify inventory reduction strategies including just-in-time inventory management
ROI
Inventory centralisation
Inventories
Calculation
H: 600*0,1: 60
K: 3000
D: 10.000
Q: 1000
Often used?
Inventory level
Inventory level at constant lead time
Inventory level
Inventory level changes in the case of demand/time of delivery that is not constant. Here:
stock-out as a result of bigger demand and a lead time
Nee-verkoop kan voorkomen worden door vervroeging van het bestelmoment/ verhoging
van het bestelniveau
ABC classification
Supply Chain Pipeline: make arrangements to reduce them: Supply Chain Management
Chapter 11
Learning Objectives
Define the role of warehousing in contemporary global supply chains.
Explain how material movements are planned and controlled.
Explain material handling processes within warehouses and distribution centres.
Offer insights into how warehouses re managed and how work is organized.
Value-Adding Activities
Warehousing operations can achieve this by:
Creating bulk consignments (from small truck into one big one)
Breaking bulk consignments (from 1 big truck to different small ones)
Combining goods (assembly)
Smoothing supply to meet demand (storage in case of seasonal demand)
Cross Docking
bypasses the storage area in warehouses and distribution centres.
reduces cost
improves customer service
non-value-adding functions are eliminated
typically employed for fast moving freight with constant demand
Storage solutions vary depending on the volume, variety and throughput of freight in
a warehouse of distribution system.
Pallet storage
Non-pallet storage
chapter 16
Learning objectives
• Understand what sustainability involves in the context of logistics and SCM
• Understand key terms such as carbon footprints, food miles, reverse logistics, etc
• Illustrate best practice examples of attempts to reduce environmental footprints
• Understand the link that exists between growth in logistics and concomitant growth
in the demand for transport
• Examine the different aspects of the two key dimensions used in logistics to reduce
environmental impacts, namely scale and efficiency
Sustainability
• Sustainable logistics is concerned with reducing the environmental and other
disbenefits associated with the movement of freight. Sustainability seeks to ensure
that decisions made today do not have an adverse impact upon future generations.
Sustainable supply chains seek to reduce these disbenefits by inter alia redesigning
sourcing and distribution systems so as to eliminate any inefficiencies and
unnecessary freight movements
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3.Efficiency Solutions
• In addition to looking to increased scale, many logistics operators are also seeking
efficiencies with how they move and store freight so as to reduce the environmental
impact of their activities.
Efficiency Solutions
• In logistics, efficiency solutions are not just restricted to transportation. The area of
green warehouse design is also growing in popularity. Many warehouses are vast
structures and their environmental footprints can be reduced by for example more
efficient lighting and heating / refrigeration systems.
Chapter 17
Learning objectives
• Explain the basics of reverse logistics and the reasons for employing reverse logistics
• Describe the various recovery options in reverse logistics such as reuse,
remanufacturing and recycling
• Identify the characteristics of the remanufacturing recovery option and highlight the
difference between forward and remanufacturing recoverable logistics environments
• Explain the key success factors for the implementation of reverse logistics systems
• Identify and understand performance metrics relevant to the recovery options of
reverse logistics.
Recycling
Increasingly restrictive environmental regulations and a potential economic benefit have
encouraged firms and municipalities to recycle. The success of recycling depends on :
1. whether or not there is a market for the recycled materials; and
2. the quality of the recycled materials.
• Logistical network