VISAYA, LEIGHANNE JOY T.

BSN 3-B

1. Online Shopping Culture

In this fast-paced era of booming innovations and in such an unfortunate time
where no one is generally encouraged to go out due to safety protocols, it is inevitable
that the online shopping culture is ever-thriving. These days, people can shop and buy
commodities in just one click and without even leaving one’s house, or even one’s bed
for that matter. With the advent of online shopping, people are more inclined to just
shop in the comfort of their homes because of the convenience, discounts, and even
ultimately cutting costs in fuel and fare when travelling to a physical store. With that
said, this culture is not just all rainbows and butterflies. It also mirrors the consumerism
that goes hand in hand with the flourishing e-commerce business. Because it is
incredibly comfortable to shop online, more and more people are prone to impulsively
buying nonessential items; one that people won’t usually buy if not for the enticing
discounts, flash sales, and vouchers. And while the practice of online shopping is often
marketed as an eco-friendly alternative to physical shopping, it also wreaks havoc in the
environment as it has been found to be even more environmentally unfriendly to buy
things online because of the carbon emissions it produces just from the amount of
energy it consumes from transporting the goods from sellers to customers individually.
With that said, the online shopping industry is still growing and is one of the main GDP
contributor in the whole world.

2. TikTok Culture

TikTok is a free social media app that lets one watch, create, and share videos
online. It is currently one of the most popular applications right now with its
“microvideos” lasting for 15 seconds comprising of dancing, lip synching, or basically
anything that tickles your imagination. Most people enjoy TikTok as it is highly
entertaining with a wide range of niches that satisfy various demographics. It can also
be a source of income as most famous TikTokers partner with brands and garner ad
revenues. Because of this though, the app has been saturated of users with videos that
seek attention just to gain followers. A lot of people do irrational challenges and actions
in hopes of getting fame. An extreme example of this was a recent murder case in
Canada where a man allegedly kept harassing and eventually murdered his next-door
neighbor while his wife recorded the gruesome act which was supposed to be posted on
TikTok for clout. The man is still in trial to this day but an increasing number of
disturbing videos in TikTok has been surfacing in light of this tragic case. With that said,
 even with all these happening, TikTok’s popularity is still exponentially rising and is
estimated to have one billion users by the end of 2020.

3. Cosplay Culture
Cosplay is the art of dressing up like fictional characters, often characters from
anime. It’s a hobby that requires money, time and skill, as cosplayers often spend hours
designing and creating their costumes. The preparation starts with researching the most
minute of character details. Those buying a pre-made cosplay online need to research
the seller’s credibility as well as the quality of the costume they’re selling, and those
making a cosplay from scratch will most likely spend anywhere from hours to months
researching, drafting, sewing the actual costume and constructing the props. This
culture unites people through their shared love and appreciation for anime, manga,
video games and other media.

4. Karaoke Culture

Karaoke is undoubtedly an integral part of the Philippine culture. We filipinos are

brought up surrounded by singing and it is almost always a part of our festivities. It is
deeply rooted in our culture and is considered a normal pastime of our everyday life. No
matter where you are around the globe you’ll find that in every home owned by a
Filipino, you will most likely find a karaoke system. Because of this, many entertainment
establishments in the Philippines joined the market with their own versions of karaoke
machines. The karaoke industry is a lucrative market as the machines are used in
gaming centers, bars, nightclubs, and karaoke establishments across the country.
Because of the popularity of karaoke machines in the Philippines, many businesses
made the move towards renting out their machines as well. One thing one may notice
when singing karaoke in the Philippines is how images of famous locations are used in
the background of the screen. These companies have used the popularity of karaoke to
boost the tourism industry in the country by showcasing famous locations around the
country on their karaoke machines. However, despite karaoke events having positive
and generally festive atmosphere; it can sometimes be ruined by fights, arguments, and
accidents because most people accompany karaoke with alcoholic drinks and “pulutan”
as a way to unwind. Knowing this, it doesn’t stop Filipinos from doing karaoke over and
over again which just goes to show how much we love and adore this practice.

5. Millenial culture

Millennials are born in the years 1981 to 1996 and the people who belong in this
generation are aged 24 to 39. In comparison to other generations, it has been found
that millennials are in a way delaying or foregoing marriage, and are somehow slowly
 forming their household while others may even still live with their parents. Today, the
number of millennials in the world are approximately 1.8 billion. Millennials are
considered to be well-educated, confident, ambitious and goal-oriented individuals and
raised by parents/guardians who wish to avoid the mistakes of the previous generations.

6. Selfie/Groufie Culture

The selfie or groufie phenomenon, which has transformed our social culture, is

commonly understood to be a photograph that has been taken by oneself, usually with a
smart phone or webcam and shared on social media. Today, people post millions of selfies
and groufies each day to social media sites, such as Facebook, Instagram and Twitter.
Although taking photos is not a new concept, selfie postings provide people with a channel
to manage others’ impressions of them, creating and boosting their self-esteem, which can
support their happiness and physical attractiveness. Selfies and groufies allow the
opportunity for instant gratification in the form of positive feedback, shares and likes,
something which has only been made possible with the rise of social media.

7. Ukay-ukay culture

Ukay-ukay culture is undoubtedly prevalent and omnipresent in the Philippines.

Ukay-Ukay places exist almost everywhere and is scattered all throughout the nation may it
be in malls, plazas, wet markets, sidestreets, and many more. Though its prime origin
remains to be a mystery, shopping in ukay-ukays have been practiced for ages but if we
dissect and look further into the data from anthropologists, it could be connected to the
start of access to secondhand clothing after the Word War II in Southeast Asia. In ukay-
ukay, one can find preloved, usually expensive and branded clothing or goods that are sold
at a very affordable price.

8. Baby Boomer Culture

Baby boomers have the average age of 63 years old and made up the first
consumer generation. They grew up in the television age, watching mass media emerge
from their living rooms, embracing sex-driven, racially integrated rock and roll—Elvis,
Jimi Hendrix, the Beatles—all of it fueled by the world’s first true mass audiences. But
then they grew up. They bought houses, had kids, and sent those kids to college.
Simply by living longer and healthier lives than any generation before them, boomers
are reshaping the world around them so that they can enjoy it in their old age and this
is new and different world challenge them to cope with it, and not just cope, but thrive.

9. Generation X Culture
Generation X is the demographic cohort following the baby boomers and
preceding the millennials. Researchers and popular media typically use birth years
around 1965 to 1980 to define Generation Xers, although some sources use birth years
beginning as early as 1960 and ending somewhere from 1977 to 1985. Gen Xers grew
 up with minimal adult supervision and thus learned the value of independence and
work-life balance. They also appreciate informality, are technologically adept, flexible
and highly educated. They went through the entire period of technological evolution and
the rise and booming of the media, as well as enjoying stability in terms of both work
and family and being active both physically and mentally.

10. Social Media Culture

Facebook, Instagram, Twitter, LinkedIn, and many other social media sites were
created with the purpose of giving users the ability to communicate and feel connected.
By connecting individuals who were towns, states, countries, or continents apart, these
allowed individuals to quickly and easily communicate, thereby leading to an increased
sense of connectedness. Additionally, social media also serves, a more recent, important
purpose of teaching individuals what is socially acceptable. Social media gives people
examples about how to act and present oneself as well as how to not act and not
present oneself. When these individuals interact with their peers on social media, the
social contagion effect takes place–an effect which can lead to adopting certain
behaviors, attitudes, and beliefs from those within a social network. In the 21st century,
social media plays a huge role in indoctrinating individuals into society. Overall, Social
media culture has three very important parts, communication, socialization, and change.
These parts can both harm and benefit the world. It is society's responsibility to
limit social media's possibility of harm and increase its possibility of benefit.
References:

Balik, K. & Fry, R. (2019). Millennial life: How young adulthood today compares with prior

generations. Retrieved from https://www.pewsocialtrends.org/essay/millennial-life-how-

young-adulthoodtoday-compares-with-prior-generations/

Common Sense Education. (2015). Conversation Case: Selfie Culture. Retrieved from

https://www.brownell.edu/uploaded/Campus_Life/College_Counseling/Guidance/Selfie_

Cultur e_parent_handout.pdf

Eroglu, E. (2014). The Changing Shopping Culture: Internet Consumer Behavior. Retrieved from

https://clutejournals.com/index.php/RBIS/article/download/8541/8547/

Kane, S. (2019). The common characteristics of millennial professionals. The Balance Careers.

Retrieved from https://www.thebalancecareers.com/common-characteristics-of-

generation-yprofessionals-2164683

Ladrido, P. (2018). When ukay-ukay is more than a challenge. CNN Philippines. Retrieved from

https://cnnphilippines.com/life/style/2018/04/27/ukayukay-more-than-a-challenge.html

McGowan, L.D. (2020). How TikTok is Influencing Minds and Changing Culture. Medium.

Retrieved from https://medium.com/the-innovation/how-tiktok-is-influencing-minds-and-

changing-culture123c532a764b

Nikolaidis, M. (n.d.). Global Importance of Streetfood: Street Food Culture. Plan3000.com.

Retrieved from http://www.plan3000.com/global-importance-of-street-food/

Odii, A. (2017). Social Media Culture: Change and Resistance, a tool for Change Management.

Retrieved from
 https://www.researchgate.net/publication/323228950_SOCIAL_MEDIA_CULTURE_

CHANGE_AND_RESISTANCE_A_TOOL_FOR_CHANGE_MANAGEMENT

Phil Life. (2017). Karaoke Culture in the Philippines. Retrieved from

https://www.phillife.co/karaokeculture-philippines/ Qui, W., Rutherford, S. & Chu, C.

(2016). The Pandemic and its Impacts. Health, Culture and Society. Retrieved from

https://hcs.pitt.edu/ojs/index.php/hcs/article/view/221/280