QUESTIONAIRE:

Enterprise name: ……………………………………………… Address:

……………………………………………….Ph no: ……………………

1) Range of Amul product catered: (tick mark the product catered; put a star mark if
not aware of the product)

Bread spread : Milk drinks : Fresh Milk:

1.Amul Butter 1.Amul cool milk shake 1.Amul fresh
Milk
2.Amul Lite 2. Amul cool café 2.Amul Gold milk
3.Delicious Table Margarine 3.Kool koko 3.Amul Taaza
double toned
Powder milk: 4.Nutramul Energy drink 4.Amul lite slim &
trim
1.Amul Spray infant milk food 5.Amul cool chocolate milk 5.Amul fresh
cream
2Amul instant full cream milk Powder 6.Amul cool flavoured Bottled milk 6.Amul
shakti Toned milk
3.Sagar skimmed milk powder 7.Amul kool flavored tetra pack 7.Amul calci
plus
4.Sagar tea coffee whitener 8.Amul masti spiced butter milk 8.Amul
butter milk.
5.Amulya dairy whitener 9.Amul Kool thandai For Cooking:
Cheese: Desserts: 1.Amul Sagar pure
Ghee
1.Amul pasteurized processed cheese 1.Amul icecreams 2.cooking butter
2.Amul Cheese spreads 2.Amul shrikhand 3.Amul Malai
Paneer
3.Amul Ementel cheese 3.Amul mithaee Gulab jamuns 4.Utterly
delicious Pizza
4.Amul pizza mozerrala cheese 4.Amul chocolates 5.Mithai mate
5.Gouda cheese 5.Amul basundi. 6.Masti Dahi
Health Drink: 7.Prolife dahi
1.Nutramul
2.Amul Shakti Health Food Drink.

2) What is the size of the shop?(in sq.ft)

 a) 50 to 150 b)151 to 250 c)251 to 350 d) 351 and above

2) What is your weekly sale of Amul product?(in Rs)

a) 500-1000 b) 1000-2000 c) 2000-3000 d) 3000-4000 e) 5000 above

3) What is the frequency of visit by distributors?

a) They don’t visit b) Weekly- i) once ii) twice iii) thrice

c) Once in two weeks d) Once in three weeks e) Once in a month

4) Are the distributors able to fulfill your timely demand of a product?

1- Yes 2- No
If no, which product demand is unfulfilled (specify below)
…………………………………………………………………………………………………………………………………
………………………

5) Do the distributors provide you any schemes?

1- Yes 2- No
7) Do the distributors allow you any credit facility?
1-Yes 2- No

9) Please furnish the following:

Product lines Shortage, if any, which products

categories

Bread spread

Milk drinks

Powdered milk

Fresh milk

Cheese

For cooking

Desert
Health drinks

10) Rate the following basis on which your product range availability of Amul
depends.

scale
basis 1(very poor 2(poor 3(neutral 4(strong 5(very
impact) impact) impact) impact ) strong
impact)
Product
demand
Profit
margin
Schemes
and credit
facility
Product
quality
Availability
of
substitute
products
Distributors’
gap
Size of the
shop
perish
ability
price