Q1.

Write an article on the below topics on how these overcome the drawbacks of
traditional marketing. Each article should be of at least 400 words. You need to
attempt any 2 of the below topics:

Social Media Marketing

Content Marketing

Email-marketing

Influencer marketing

Viral Marketing

PPC

E-MAIL MARKETING

The competition for attention and acquiring more customers is intense. So, you need to adopt
different marketing tactics, including email marketing, to help you beat the competition.
Incorporating an ​email marketing strategy​ into your marketing mix is vital because it
provides optimal ROI (Return on investment). Also, emails in your digital marketing toolbox
will help you reach a broader target audience who is ready to buy your offer. As a result, you
will drive more web traffic, boosts sales, and increases your income​.

Email marketing is one of the most cost-effective digital marketing strategies that generate
positive results. So, it is no wonder why more than 80% of small businesses depend strongly
on emails for customer acquisition.

Also, 80% of survey respondents rely solely on emails for customer retention. So, if you want
a direct positive impact as a startup, email marketing should be a part of your digital
marketing toolbox.

While examining the importance and statistics of email marketing strategy. A targeted email
list lets you regulate what content your readers will see and read, and help you take your
business to the next height.

Here are a few benefits of a well-planned email campaign:

· Provides better brand recognition

· Build your online business reputation

· Develop long-term brand/customer relationships

· Reach a broader target market through mobile marketing

 · Drive more web traffic

· Increase conversions & Boost sales and revenue

Emails will always be one of the best ways to reach customers and potential buyers. It helps
you nurture prospects to quality leads.

Grow Your Email List

An email list is a library of email addresses collected overtime through your blog or website,
and other marketing channels. These email addresses represent people who willingly
subscribed to your mailing list to receive promotional emails, newsletters, and other related
marketing messages.

So, to make gains with email marketing, you need to grow your list or email subscribers. You
need to expand your list to enable you to build trust with a massive audience and make
money off it.

Create Click-Worthy Content

Email marketing without compelling content won’t get you anywhere. People only
subscribed to your list to receive value from you, of which helpful content is the target. It
helps increase email opens.

Every subscriber open your emails and click your links to read your blog content. That is why
you should consistently create click-worthy content. Producing click-worthy content
materials will help you to build trust with your tribe.

Use Emojis and Videos in Your Emails

Emojis and videos are among the best digital marketing elements for increased engagement
and traffic.These marketing assets will make your emails more compelling and interactive.

· Including emojis in mobile push notification campaigns will increase open email
rates by 85%.

· Adding relevant emojis will increase open rates by over 50% than text-only
marketing messages.

Clear CTA

Once your email has been open, a call to action is needed to generate lead and potential sale.
It is either button or link which directs your reader to a page of your choice. The link could
provide more information about your product/service or send them to a landing page to
generate more potential leads.
If your CTA is successful, it is a cost-effective way to generate sales and provide value to
your customers. A good click-through rate for a CTA button is generally around ​5.31%​,
which is more attractive than CTA text and other methods.

· Keep it precise and clean

· Use the first person (not a rule but is recommended)

· Create a sense of urgency (fear of missing out)

Viral Marketing

Every day we hear all about ​viral marketing​, a new viral video and content that spreads at the
speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral
product or viral advertising, viral campaigns or simply luck,that randomly makes something
such a big hit.

Viral marketing is a style of promotion that relies on an audience to generate the message of
a product or service

Viral content usually has a well-designed viral strategy ​behind it, when it reaches the point
where it is being shared by the public at larger rather than just its target audience, but virality
is in part, also due to luck, creativity and preparation. To break down this concept a little
better, I am going to explain the definition of this concept, how a viral campaign works, the
advantages of viral marketing, and show you some of my favorite examples.

Viral Marketing is that which is able to generate interest and the potential sale of a brand or
product through messages that spread like a virus, in other words, quickly, and from person to
person. The idea is for it to be the users themselves that choose to share the content.

Due to their speed and ease to share, social networks are the natural habitat of this kind of
marketing. The most widespread example in recent times is the creation of emotional,
surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter
and other channels.

However virality can be a double-edged sword. It's important to remember that in this type of
campaign, a large part of the control falls into the hands of the users, and there is a risk that
the message can be misinterpreted or parodied. On the other hand, a successful viral
campaign can work miracles for your brand’s results​.

Advantages of Viral Marketing

·​ Low cost. ​What characterizes viral campaigns is that the users do a significant part of
​

the work for the brand, which drastically cuts down the costs of dispersion.

Potential of great reach.​ A viral video on the Internet has the ability to reach a huge
​

international audience without having to invest a ton of money or make any extra effort.
Due to this, a small company or even a private individual can go extremely viral.

It is not invasive.​ In viral marketing, the social media user is the one making the
​

decision to participate and share content, so it lessens the possibility of the brand coming
across as invasive. Like this, the perception of the brand and the interaction are
significantly better, compared to more classical forms of advertising.

It helps build up your brand.​ If we really hit the bull’s-eye in terms of creativity, we
​

are creating content so incredible that users themselves decide to share it and, hence
create a personal connection with your brand. It is without a doubt an extremely powerful
tool when it comes to branding and awareness.

Q2. You are a seller of a digital marketing course and have to send emails to your
potential customers. Design 5 subject lines that induce your prospects to open the mail.

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Q3. You are working remotely and your wifi has connection issues. Explain step by step
how you will solve the problem?

1.​Unplug the network cable (or cables) and power from the broadband modem you
received.Leave everything unplugged and disconnected for at least 30 seconds. Next,
reconnect the coaxial cable, DSL, or FiOS connection to the broadband modem, making sure
it's firmly in place and wait until the WAN/Internet light is on. Then, attach all cables back to
your router (including the Ethernet cable from the broadband modem to the router's WAN
port) and power the router back on. Make sure the Internet connection activity light is on.
Performing these steps forces the broadband modem to flush any information it is holding
onto from your previous router. Try browsing the Internet. If you still can't, go through the
router setup instructions again, now that you have reset the broadband modem.

2.​There are several things that could cause a wireless signal to drop. The big culprit is
interference. Cordless phones and any device using the 2.4GHz band could be the cause.
Even things you wouldn't imagine can cause interference, including mirrors and glass.

Once you've checked for physical interference, test something: Do all your devices and
computers lose signal at the same location, or just one in particular? If all, chances are
the problem lies with the router. Consider an external antenna for the router (if the router
supports the addition). Also check for router-firmware updates. You may have to
consider investing in a wireless extender.

If one specific machine is dropping the signal, update the firmware for that machine's
wireless client adapter, or upgrade to a new adapter.