PUBLIC RELATION CAMPAIGN

Prepared by jerin john

MACFAST
MEANING

 It is the practice of managing the spreading

the information between an individual or an
organization and the public.
 It also helps to improve a new business as
well as an existing business.
 These campaigns are vital necessity for a
company’s success.
Ten public relation campaigns
and their targeted audience
 Doves campaign – “ real beauty sketches” reveal
female insecurities : in this video campaign women
describe themselves to a sketch artist facing away
from them, demonstrating how little confidence
many people have. Their target audience is women .
 Huggies tweet pie device -Huggies have created a
device called TweetPee in Brazil, which consists of a
sensor being clipped onto the diaper. When the
diaper gets wet, it will alert oh so busy parents
by tweeting them - publicly, and telling the world
that their baby just pissed themselves. Their target
audience is parents especially mothers who have
small kids.
 TAC’s social media road trip -It’s time for
another innovative safety campaign from
Australia. The Transport Accident Commission of
Victoria worked with media agency, SCA, to
develop an interactive Facebook campaign
highlighting the dangers faced on the road.
Roadtrip Forever encourages Facebook users to
go on a virtual roadtrip to a music festival,
bringing their best friend on Facebook along for
the ride.
 Bar creates 1000 calories egg cock tail -Proving
that simplicity is the key order viagra online
when it comes to PR stunts, a London bar has
won a shedload of coverage by devising a Creme
Egg Cocktail that contains almost a thousand
calories. The ‘Creme Egg mojito’ has been
created especially for Easter by mixologist Jack
Williams for the Jewel bar, owned by Late Night
London. It blends rum and chocolate liqueur
with the smashed-up milk chocolate and
fondant treats and comes in at 987 calories.
Their target audience is youth.
 Coca –cola ATM gives free money and ask
people to help others – this was happened a
while back in spain . ATM where placed in
different cities and when people stops and
tapped yes , the ATM will take them through
different steps. People will get the money and
they can use it as they want, majority of the
people shared the money with others. Their
targeted audience was the people who passed
through the busy lane and the purpose was to
help the others .
 Fragrance map of uk - ZPR has created a
perfume map. Sales from Superdrug reveals that
a perfume can be used to signal where a woman
may live. Scents differ widely as some places
love the classics, some love the latest designer
brand while others are about the hottest
celebrities.
 Nokia lights up london square to launch two lumia
handsets- The launch used immersive visual
technology to enable the square in Southwark to be
‘played’ like a musical instrument. The square was
decked out with lights, projectors and speakers to
turn the whole thing into a miniature arena. People
arriving in the square saw just a normal London
street, and as the music started the technology
allowed it to be ‘played’ like a musical instrument.
The show took its inspiration from the vibrant
colours of the range. The Nokia Lumia 920 has
extraordinary low light capabilities and they
wanted to create an event that would showcase
this fantastic feature and still show that their
products stand out from the current sea of faceless
black handsets”.
 Surf excel - Taking surf excel, hindustan unilever
has created a new campaign for the detergent.
Forgiveness is the idea using in this campaign, with
the TVC a boy forgiving his fellow schoolmates. Their
targeted audience was children and house wife's ,
that they showed all kind of dirt will be removed and
also showed how to forgive one another.
 Ford launches stunt campaign to mark B-Max
launch- ford has rolled out a campaign to support
the new B-Max vehicle which has the front and rear
doors that open from opposing hinges. It shows a
man diving through the 1.5 meter-wide open doors
of the B-Max into a swimming pool. It states no
pillars no barriers.
 The McDonald’s chalkboard campaign - it's
that McDonald’s changes its menu twice a
day, every day. So they created a chalkboard
billboard and got an artist to draw a different
image twice a day for a week. It is a fresh
public relation thinking.
Conclusion

 A PR campaign is an excellent way for

businesses and organisation of all sizes and
sectors to diversify their efforts and attempts
at promotion and advertising. Public
relations, as with any tool of this nature, does
have its drawbacks, but a carefully planned
PR campaign that includes realistic actions
can be used by just about every business.