White Hearth Coffee

Table of Contents
The Bean Behind the Cup
The Making of the Brew
Final Touches
Enjoying the Cup

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The Bean Behind
the Cup

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 Our Beginning
Like many Chelsea Dalbey had found a fondness for the nectar of the gods that is
coffee during her later high school years. In the early phase of her new life of coffee
Star Bucks was the obvious choice, but people eventually come to their senses,
(some sooner than others). Caffeine continued to follow her to college, where she
would find a local coffee house, and evolve from a customer who orders complex
drinks into one who found a love for straight black liquid. There was something
about that warmth form the cup that made the atmosphere more inviting. From
the music to the freshness of the brew, the coffee house was the home away from
home we all find. It was not more than a year later when the establishment shut
down. The next few years were filled with trips, finding new places to purchase a
strong brew, but none had yet to give the same environment that she found before.
It was in this endless search that finally ended with the decision that, “If I can’t find
that sense of comfort in a cup, I will ****ing make it myself”. It took much needed
preparation, a lot of self-funding, and that recently closed Star Buck to take place
before White Hearth Coffee was opened in the summer of 2017.

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The Making of the
Brew

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Original Concepts

White Hearth Coffee White Hearth Coffee White Hearth Coffee

White Hearth Coffee White Hearth Coffee White Hearth Coffee

White Hearth Coffee First Sketches

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 Final Versions

White Hearth Coffee

This is to used as the main logo for the brand
White Hearth Coffee
This is version is to be reserved for special
occations,(i.e, Holidays, National celebrations,
and party based gatherings).
(When color is applied, this can only contain a dual
(A minimum of a three color scheme is required
color scheme)
for use in this version

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 Brand color scheme

White Hearth Coffee White Hearth Coffee White Hearth Coffee

Pantone 729C Pantone 4625C Pantone Black 6C
(R) 175 (C) 175% (R) 068 (C) 048% (R) 027 (C) 065%
(G) 126 (M) 126% (G) 040 (M) 071% (G) 017 (M) 069%
(B) 082 (Y) 082% (B) 022 (Y) 083% (B) 012 (Y) 071%
#af7e52 (K) 008% #442816 (K) 065% #1b110c (K) 083%

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White Hearth Coffee
(Three Color Scheme Example)
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 Alt Color Schemes (Main Logo)

White Hearth Coffee White Hearth Coffee

Breast Cancer Awareness Blood Drive

White Hearth Coffee

Prostate Cancer Awareness

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 White Hearth Coffee

White Hearth Coffee White Hearth Coffee

Alt Color Schemes (Main Logo)

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Final Touches

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 It is required that the text for the logo is restricted
to only these four fonts. But only for sepecial uses
of the logo (i.e, periods in which the main logo is not
able to be used).
White Hearth Coffee
White Hearth Coffee Berlin Sans FB Demi
White Hearth Coffee Sansita Swashed
White Hearth Coffee Teko
White Hearth Coffee ModulaSerifBlack

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White Hearth Coffee White Hearth Coffee White Hearth Coffee
Never use calligraphy styled fonts for the text of the logo

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 White Hearth Coffee
White Hearth Coffee
The Text is only to be on the side of the logo
The text of the logo when used for articles, fliers, letters, and any
must be underneath legal documents.
the icon when using for
packaging, promotional
art, and other
merchandise we offer.

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 When using the alternate layout,
the bottom of the text must line up
just above the upper lip of the cup
featured oin the logo. It must also
White Hearth Coffee be the same hight of the cup, and
no bigger.

White Hearth Coffee

White Hearth Coffee

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Enjoying the Cup

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 Logo size should not exceed
over 50% of the image it is
being applied to.

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The logo should be applied
on top of a background that is
close to, if not matching, the
more prominent of the two
colors used with the main
logo.

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 White Hearth Coffee

The End

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