Give a clear and complete explanation why the company has the potential to succeed in the

Colombian market

Ryanair is one of the best airlines in the European Union, every year it shows great progress in
terms of flights and additional services that generate added value and qualities that make it
different from other airlines, we can find different service channels that make it more attractive to
the general public, offering rooms in different flight destinations, vehicle rental for a comfortable
and independent movement in the destinations, they also have additional discounts for family
trips. They do not make stopovers in their air operations, which saves time and ensures that the
flights offered to different destinations do not have setbacks in the departures and arrivals. In
addition, they offer the user a 24-hour grace period to change minor errors (dates, times) for free,
without incurring penalties.

https://www.ryanair.com/es/es